ActiveRain - What Kind of Name Are You Making For Yourself?

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Education & Training with Tech Training for You!

In today's class we'll talk about our comments in ActiveRain. Further let's pay attention to what is at the bottom of each of our comments. That's right - it's our name and our company reference! When we make a great comment on somebody's post, they can click it because it is a hyperlink. It will take them to our ActiveRain profile page where they can learn about us. Hopefully they go further, check out our blog and perhaps even comment back on our posts!

When you first start on ActiveRain, you go to your "My Profile: Edit" page and fill out your name and your company name fields, exactly as you are "told" ... because you don't know better yet! Well, now that you are reading this post, you probably aren't a newbie anymore and you are ready to go to the next level. As you've been noticing on other peoples comments, people are showing all sorts of great things under their comments... for example, where they are located and what their specialties are. That's a great thing because you associate them to a place. In case you are ready to refer somebody to their neck of the woods, how important would that be to know WHERE they are! What is their line of work? Are they a real estate agent, contractor, home inspector, or a home stager, loan specialist, or etc. That's a good thing to see there too!

So here's the secret. On your "My Profile: Edit" page (get there via your left-hand sidebar menu when you are on your "My Home" page) it asks for "First Name" and "Last Name" and "Company". However, ActiveRain allows 40 characters for each of the first two fields and 60 characters for the Company field. With that space, you can do all sorts of additional important information!

I want to mention two things that I HIGHLY RECOMMEND you do. (1) Don't forget your name. I have had comments that the commentor put everything BUT their name :) I had to go to their profile page to find out what their name was so I could use it in my response back. (2) put your name as the very first part - don't hide it in the middle somewhere. It is so much easier to see the person's name when it comes very first.

I went to a recent post of mine to look for good examples of names on comments that you can get ideas from. In these examples, I have diagrammed with XXXXX's how many characters you can use 40+40+60 and how different ARs have set theirs up. First, we'll look at Melissa:

Melissa used "first name" for her whole name - then "last name" can identify the type of work and where she is. Finally, she put her company name in the last field. A simple, effective job done in leveraging her name fields. (She has a little of room unused... she might want to consider adding specific keyword targets like Escondido, Romona, and any other focal points. The broad categorization is useful also so don't lose it, because somebody reading your blog hundreds of miles away wouldn't likely know Escondido but they will know San Diego) Think about this, Google hones in on backlinks for ranking pages. Every time you are making a comment, you are giving Google something to grab on to. If your links include important combinations of "real estate", "homes", "homes for sale" along with your geographic target keywords (specific keywords for your niche areas are best, ask yourself are these the terms somebody would somebody would actually use in a google search OR am I being too geographically wide?)

Next, will go to Tom:

We see his specialties, his location (VERY important), trade, and he also includes his phone number. Keep in mind that you can start a phrase in first name field and then continue it in the last name field. As you can see in the blue text above it strings the two parts together and puts whatever you have in the company field inside the parentheses.

Next let's look at Steve:

Besides being broad scoped in just "San Diego" he also lists the specific locale keywords that might actually be google searched. Great job!

Finally, we'll notice what Debbie has done:

She's a pro at keywords isn't she. She has floors and flooring, hardwood and carpet and tile and including the option of Refinishing. Not only does she call out Westchester but another key market of Fairfield. There are so many characters to work with, so you have to make some decisions on what you think will have the greatest SEO return.

Great job all in the above examples! Now that you know this, take a look at your own name fields and ask "when I make comments, what kind of a name am I making for myself!"

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  is a Technology Manager residing in NYC who specializes in applied technologies in the fields of Architecture and Real Estate. Craig focuses on finding the best uses of tech as can be used to help a business be more successful. He is keen on always seeing the perspective and viewpoint of his audience and he tailors his teaching to be easily understood. Visit my "Recent Posts" page to see a listing of all that is new in case you missed anything!

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Re-Bloggged 7 times:

Re-Blogged By Re-Blogged At
  1. Jimmy Phan 10/01/2011 12:38 PM
  2. C. Lloyd McKenzie 10/01/2011 08:14 PM
  3. Cheryl Ritchie 10/02/2011 05:43 AM
  4. Yvonne Burdette-Van Camp 10/02/2011 11:17 AM
  5. Mary Macy 10/02/2011 11:31 PM
  6. Judi K Barrett 10/11/2011 12:05 AM
  7. Lynn B. Friedman 11/19/2011 10:27 PM
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Rainmaker
391,330
Shar Sitter
Home Staging and Redesign Minneapolis/ St. Paul, M
Rooms With Style

Oh,....I guess I put my keywords first. I think someone told me to do that for better ranking. Thoughts??

October 04, 2011 02:44 PM
Ambassador
271,331
Craig Daniels
Technology Instructor/Project Consultant
Tech Training for You!

Roberta - looks good :)

Judy - glad you did a 'double-take' and corrections :)

Sussie - I'm glad you aren't TOO scared to look hehe

Kathy - now there's a good descriptive comment signature! well done :)

Maureen - wow, thanks - I wonder if you should drop the last "Portland OR" in the company name - google may become a little suspicious of overstuffing keywords...

Janet - little tweaks are always good when you can see something :)

Sherry - looks like you implemented, good job :)

Cyndi - come to the classroom and you get homework, you know that :)

Mary - looks good

Shar - Google is able to parse out the important matching keywords that match what somebody is searching for - I don't have inside info on the ranking algorithm - let's go ask Matt Cutts - though I really don't think you'd lose out by putting it "second" - when we design what we do online we have  to balance the "Human factor" and the "SEO factor" and they usually align so that you accomplish both in the same shot - the "human factor" in this case is much better for us humans when you put your name up front - when somebody meets you for the first time via your comment, it is much easier to put a name to the person commenting :) PS - funny you mention this - I just watched an SEO video about titling your posts and how it is helpful to put the primary keywords at the start of your title!... so try and do that when you can for good SEO

October 05, 2011 08:43 AM
Rainmaker
1,226,725
Al & Peggy Cunningham Brokers, Brampton Ontario Homes For Sale 905-450-5500
RE/MAX Realty Services Inc.

Great Job - as always.  Came over to your site to brush up on our signature at the bottom of blogs, but first we have to check out our signature and see if we can make it better.  Thanks for all your help.

October 05, 2011 09:00 AM
Rainmaker
1,226,725
Al & Peggy Cunningham Brokers, Brampton Ontario Homes For Sale 905-450-5500
RE/MAX Realty Services Inc.

Okay Craig, we changed it.  We used the address section to show the areas we work.

October 05, 2011 09:20 AM
Ambassador
271,331
Craig Daniels
Technology Instructor/Project Consultant
Tech Training for You!

Al & Peggy - so glad you came by today - glad to see you and your updated comment block :)

October 05, 2011 09:24 AM
Ambassador
1,859,287
Judi K Barrett
Broker/Owner, Integrity Real Estate Services -IDAB
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma

Craig, You are so right.  It does matter what you have in those fields but  there's also a fine line between good seo and spam also on someone else's blog post. 

October 05, 2011 08:46 PM
Ambassador
271,331
Craig Daniels
Technology Instructor/Project Consultant
Tech Training for You!

Judi - agreed! It is similar to how we write search engine optimized blog posts but we know if we go a little keyword crazy, we lose the human readers and that is losing focus! balance, balance, balance :)

October 06, 2011 08:18 AM
Rainmaker
87,080
Rockwell Institute Real Estate Education
Prelicense and Continuing Education

Thanks so much for the helpful info! I'm going to check out my name fields right now to see if I can improve them. So much to learn!

October 11, 2011 12:15 AM
Rainmaker
312,353
Lori Churchill Cofer
Realtor - 509-330-0086 - Pullman, WA
Beasley Realty

Craig,

This is sure an excellent point...makes me want to take another look at mine.  

October 11, 2011 12:57 AM
Rainmaker
849,253
Lottie Kendall
Serving San Mateo County and San Francisco
Today | Sotheby's International Realty

Craig, I haven't had the luxury of spending much time here and I missed your post. I'm glad Judi re-blogged it. I'm off to check and improve my signature! Many thanks.

October 11, 2011 09:08 AM
Ambassador
839,318
Dagny Eason
Fairfield County CT, CDPE Homes For Sale and Condo
Dagny's Real Estate

Craig - Live and learn something every time I open a blog post _ you are just amazing!

October 11, 2011 01:06 PM
Ambassador
271,331
Craig Daniels
Technology Instructor/Project Consultant
Tech Training for You!

Rockwell I - glad you found your way over to my post, thanks for visiting! :)

Lori - haven't seen you in a while, nice to have you come visit me :)

Lottie - thanks for Judi's reblog, I got several new visitors today!! your comment text looks good

Dagny - appreciate the kind words, I always love to hear it! :)

October 11, 2011 02:17 PM
Rainmaker
129,282
MeLisa Minter
Broker, SFR, Kaufman County Short Sale Specialist
Carl Thomas and Associates Real Estate - 972-962-2500

Ive made adjustments to my signature line to include Kaufman County Homes on Acreage, but I know I need to add more specifics, especially for the cities that are in Kaufman County, such as Terrell, Texas and Forney, Texas Real Estate.

I'm going to change it now.  Thanks for the tips again.

October 12, 2011 02:22 PM
Rainmaker
1,324,664
Vickie Nagy
Broker for San Ramon, Danville, Dublin, Pleasanton
Vickie Nagy, Broker Associate Realty ONE Group BMC Associates | BRE#01363932

I am going to go have a look at my profile settings now. Looks like I am not using them to the full effectiveness!

October 22, 2011 01:57 PM
Rainer
179,945
Tatyana Makarov
Your Greater Hartford Area Realtor
Coldwell Banker Residential Brokerage

Thank you!! I wish I would find your blog post sooner... I figured it out the way trying it out on my own :)

It took a while.. Next time if I have a quesiton I will look at ALL your posts.

 

October 25, 2011 08:50 PM
Rainmaker
172,898
Ken Brandon
Camp Lejeune, Jacksonville, NC
Coldwell Banker Sea Coast Advantage (Jacksonville, NC)

I just subscribed to your blog. I want you to know I was exposed to this post through a re-blog and I like the way you think. A little outside the box by taking advantage of seemingly small things that have the potential to make big differences.

November 19, 2011 10:59 PM
Rainmaker
420,174
Melissa Marro
St Augustine, St Johns, Ponte Vedra
Watson Realty Corp

Now I have to go run off and check mine. Thanks for the great tips!

October 01, 2012 07:47 AM
Anonymous #83
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April 03, 2013 01:58 AM
Anonymous #84
Anonymous
more

wordpress

wow gold

April 03, 2013 02:06 AM
Rainer
46,691
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Become a KOmKard owner today,
Start MAXIMIZING the Internet.... Kommunicon.com

Thanks Craig, as usual. I wish I had seen this much earlier, but better late than never. 

April 18, 2014 12:45 PM
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