Knock Knock. Nobody's Home.

By
Real Estate Agent with Datamar, Inc. / Homestead Data

In an earlier post, I shared some verbiage to use when knocking on the doors of distressed homeowners. There was a comment that in many cases, obviously there will be nobody home, or they will not come to the door. In these cases, you shouldn’t move on to the next door and squander the opportunity to put a message in front of Mr. and Mrs. Jones when they come home. Although some REALTORS will leave a door hanger on the door, many homeowner’s will discard it before bothering to read it. They’ll just assume it’s a Domino’s pizza ad.

Want to make more impact and practically guarantee that the homeowner sees your material? Consider placing your material in an Express Envelope in the storm door.

One subscriber to our pre foreclosure data makes more of an impact by dropping off the express envelope first, without trying to make contact with the homeowner first – he just wants to get his message of hope and solutions in front of the distressed homeowner as a starting point. After waiting a few days, he’ll then go out to knock on the homeowner’s door and explain that he offers compassionate and ethical solutions to problems with real estate loans. Having already read his material, the homeowner already knows of the REALTOR so they are more receptive to the visit. The express envelope, which has an extremely high open rate, piques the homeowner’s interest and “greases the skids” for a face to face meet and greet.

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Rainer
154,413
Lisa Dunham
REALTOR, MBA, CDPE, Alexandria VA Real Estate, Short Sales
Keller Williams Realty

Brandon, this is certainly an idea I haven't thought of.  Although I am not comfortable with door knocking, this idea can be used in multiple capacities.  Thanks for sharing.

October 02, 2011 05:20 PM
Rainmaker
434,688
Kathy Stoltman
Ventura County Real Estate Consultant 805-746-1793
Rockwood Realty

Brandon, This is a great way to deliver any form of communication with several advantages, like it has less possibility of blowing away!

October 02, 2011 05:30 PM
Rainmaker
159,976
Stephen Proski
Scottsdale Homes For Sale
RE/MAX Scottsdale, AZ Real Estate

Brandon, that is definitely a good ploy and gain the homeowners attention.  At least they might open the envelope and see what is inside......curiosity gets them all the time.

October 02, 2011 05:48 PM
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Rainer
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Brandon Volpe

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Providing cunning marketing insights and tips to real estate professionals, with a focus on the distressed property market and getting more consummated short sale transactions.