Also refered to as "lumpy" mail, dimensional mail is a type of direct mail piece that takes on any form other than your typical flat piece of mail. Although it comes in many shapes and sizes, all dimensional mail shares one thing in common - it smashes through the clutter of junk mail and practicaly guarantees it will have a 100% open rate. We all love opening packages to see what's inside and almost always pay attention. It's like a little kid under a Christmas tree.
While dimensional mail is pricier, the return on investment far exceeds other direct mail because it creates maximum impact.
One subscriber to our pre foreclosure data actually sends out a fortune cookie to distressed homeowner in a 2x2x2 box. Inside the fortune cookie is a slip that asks the homeowner what's in their home's fortune. "Save your home. Call me". How clever is that?