You’ve been hearing it more and more lately: the search for a home is beginning to start on the internet. Home buyers are already starting to look at properties of interest before contacting a real estate agent for assistance. While the ability to have featured listings on your website and visual tours on various websites such as REALTOR.com, Zillow, and Trulia is key to marketing your listings, there is one way you can truly take your initiatives to the next level: creating a separate website for each property.
Think about it: you can have all of your listings in one place, but if you want to give more specific information about each individual property, the area it is in, and a visual tour of the home, having it all be on one easy-to-use website would be incredibly helpful. That’s where the eProperty website service comes in.
Creating an account through ePropertysites.com allows you to create a single property website for any number of listings. The account is low-obligation, so you can cancel at any time. The price is right, too. You can either pay $10 per listing or $10 per month for a block of 10 sites. The best part is that you get a multitude of features included with each eProperty website you create, each guaranteed to take your listing marketing to the next level. Here are a few of the key features of an eProperty website:
You can create YouTube Tour Videos! There’s no better way to take a potential buyer on a virtual tour of the home than through video. It’s a great way to increase your video marketing efforts and get people interested in your listing. VisualTour videos are better quality with a custom, branded header, but given everything else you get with an eProperty website, having this YouTube video is great and well worth the effort.
You can create custom domains. For an extra $9.99-$14.99 per year, you can purchase custom domain names for each website listing. This will make each web address easy to remember, as it will be something like www.14BeechStreet.com. It creates easy-access for potential homebuyers.
You can create sign riders and brochures for free. Create and print a free, informational brochure for your property that the sellers can use at their open houses! You can also add a “text-for-info” code that can be placed on your sign rider, so that people can get more information about your listing on-the-go. Another great feature is that you can add a custom rider to your sign that shows a photo, your agent information, and a link to your eProperty website for each listing. An additional bonus is the water bottle label maker, which would be a nice touch at an open house.
You can include widgets on your website and Google maps for each listing. Each eProperty website comes with a widget that you can add to your main homepage, so that each site is easily accessible to browsing home buyers. The ever-popular Google map feature is also included, so that your listing is easy to locate. You also get access to a free HTML code that will allow you to create a nice blog post in ActiveRain. These added technology features will take what could be a simple site to the next level and create cross-marketing between your blog and website.
Believe it or not, this doesn’t even cover all of the amazing features that eProperty websites offer! The complete list of everything offered on each single property website is extensive. As real estate virtual assistants, we recommend that many of our clients use eProperty sites and take advantage of all of the great features it offers for their listing marketing efforts.
If you need help setting up your eProperty website, don’t hesitate to contact us! We’d love to answer any of your questions or tell you more about everything this service can offer your business.
Have a great day!
Social Media and Copywriting Team Leader