8 Tips for Home Sellers in a "Soggy" Market

By
Real Estate Broker/Owner with Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. 209970

 

Asheville Real Estate Journal

A real estate professional who can get your property on Page One of Google via Active Rain and other social network marketing media is imperative!”

 

 

 

I’m looking at current rates of home sales across the USA in particular how long it’s taking to sell off the inventory of single family homes in a Buyers’ market.

For most regions of the country, the numbers are high. This presents a solid challenge to Listing Brokers and Sellers alike for when homes hang out on the market too long
— for more than a half-year— the buy-sell market is .... to quote our colleague, Dave,http://activerain.com/davesonoma

“Flooded”.*    (see photo)  

  

 

 

 

In light of this challenge, REALTORS® and our selling clients may find value in my well-performing...

8 Tips for Home Sellers in a Chilly Market

 

 

1. Fund a Spruce-Up Budget

2.Consult with and Utilize the Services of a Talented Staging Professional

3.Target Your Audience—
     Who will love your home as much as you do? Dog lovers? Horse Lovers? Eco-Friendly Folks?
      Baby  Boomers?  First-Time Home Buyers?

4.Create an Outreach Program  Specifically for Your Target Audience(s)

5.Know and Utilize the Facts and Stats about Today’s Tech-Savvy Ways to Reach Buyers.

6.Select at Least One (1) Feature to Emphasize in Each Room in the Home

7. Create Docent  
(Feature and Benefit) Cards and Place in Each Room so that Buyers and agents can point out the assets of the home.

8.Take a New Approach. (This is my favorite of all the tips...how about you?)


Get that  home noticed by employing a tech-savvy approach to outreach in the marketing campaign. That’s why I said, “ A real estate professional who can get your property on Page One of Google via Active Rain and other social network marketing media such as You Tube, Twitter, Facebook, LinkedIn, Plaxo, etc.)  is imperative!”

 

 

** © janeAnne. ePRO® ...web-savvy “NEW APPROACH” connecting Buyers & Sellers NAR GREEN®, Eco Certified ®Real Estate Consultant, EcoBroker® Eco Certified ®Real Estate Consultant, EcoBroker®

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Asheville NC Real Estate Journal for Mountain Homes and Land Legacies- Asheville 1031 Realty© 2014. My Designations: NAR GREEN®, EcoBroker®, Eco Certified ®Real Estate Consultant, ePRO®. Unauthorized reproduction of any information including photos and graphics on this site is a violation of existing copyright laws.  All rights reserved.


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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Laura Cerrano 10/08/2011 11:38 AM
Topic:
ActiveRain Community
Groups:
BananaTude
ECO-ALL-STARS & "BOOMERS"
Online Marketing Help Center
Stage It Forward...
Staging Secrets
Tags:
advice for buyers sellers and investors
advice for sellers in a buyers market
asheville home sellers
social network marketing

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Show All Comments
Rainmaker
299,410
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Great tips janeAnne and the "docent" cards are really clever, never heard of that term before!

October 08, 2011 06:24 PM #9
Rainmaker
273,962
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi janeAnne!   Good list.   We have adapted a listing strategy that involves a staging consult for all our listings.   Staging pros are able to direct focus to the highlights of a home that might otherwise go unnoticed!   

October 08, 2011 08:33 PM #10
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Sally~

I totally agree with your comment, "...Getting the seller's property out there on the internet for maximum exposure is ...crucial." That's one reason we all are so appreciative of Active Rain!

October 09, 2011 09:25 AM #11
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Fred~ Nice to meet you..I will go check out your blog! (THX Laura!)

Karen~ I'm an old schoolteacher...I got the idea from watching science fairs...I use this technique to help buyers' agents and their clients to see the features (and benefits) a home can provide...Here in Asheville I have found that residential listings where the technique is used attractively produce sales... I also use a variation of the technique for LAND listings...

October 09, 2011 09:30 AM #12
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Hi Al and Cal~

I agree with your comment, " ...Staging pros are able to direct focus to the highlights of a home that might otherwise go unnoticed!  ..." When I have asked a staging pro to come in to assist on the sale of an Asheville listing, I have seen super positive results.

October 09, 2011 09:32 AM #13
Rainmaker
1,351,123
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Target the audience, and who in that audience would be a good match, that should consider your home town, your local real estate listing you are hired to market and sell. Super post I "liked" and suggested!

October 09, 2011 10:26 AM #14
Rainmaker
908,726
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

JaneAnne as usual you have provided some excellent tips for those looking to sell their home!

October 09, 2011 11:07 AM #15
Rainmaker
660,136
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

JaneAnne ~ Great tips for today's sellers in a challenging market.  Great to see that you include professional staging assistance when needed!

October 09, 2011 01:10 PM #16
Rainmaker
249,016
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Thank you fellow Ambassador, your words of wisdom ring true ;)

October 10, 2011 12:23 AM #17
Rainmaker
1,084,112
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

JaneAnne......Those are 8 great tips for this market......suggested......Thanks!

Hope you have a great week!---Rob

Go Vols!

October 10, 2011 07:03 AM #18
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Andy~

Thanks for the SUGGEST.

Target work is so important. It requires forethought and planning. ..not just writing any old description for the MLS.

October 10, 2011 09:21 AM #19
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Bill~

and hats off to you for the easily understandable stats you give us each month!

October 10, 2011 09:22 AM #20
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Maureen~

I have found that professional staging changes my listings from potentially "ho-hum" to AWESOME!

October 10, 2011 09:24 AM #21
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Lori~

Quoting YOU =)...and I totally agree: "You only have 3 seconds to make a great impression.

When you decide to stage/redesign your house for the resale market, you gain a huge marketing advantage over other homes for sale

October 10, 2011 09:27 AM #22
Rainmaker
358,292
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Love how you have made the "shift" JaneAnne.  Now, would you come to my market and tell the agents this.  Support for staging no longer exists here and they blame it on "how things have changed" and they refuse to believe that staging can still lessen their days on market and thus their costs. 

October 10, 2011 12:17 PM #23
Ambassador
733,903
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Knowledge. Insight. We Walk the Extra Acreage !

Rob~ Thanks for the SUGGEST!!! Much appreciated.

Ginger~ I am perplexed. I have so many examples of listings that I sold that sat there for some time prior to the seller's choice to take our suggestion and have a professional stager help out!

October 10, 2011 12:51 PM #24
Rainer
180,045
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

hello JaneAnne, what a nice post . You really put it all out... Thanks for sharing your tips.

October 10, 2011 12:55 PM #25
Rainer
206,989
Judi Boad
ACCURATE REALTY GROUP - Seattle, WA

Hi janeAnne~ I couldn't agree more!

It is imperative to incorporated the most current marketing into our listing presentations, including Youtube videos, facebook fan pages, 800# interactive sign riders with call capture, Extremely high quality HD photos, feedback surveys for buyers agents, and Active Rain exposure!

I love tip 7. and need to add it to our listing presentation! 

Best regards from Seattle,  


*suggested*

October 10, 2011 12:58 PM #26
Rainmaker
358,292
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

JaneAnne...it is perplexing because I too have many local examples (and they know them) of how staging has helped SELL the new and lingering listings.  AND no one local will give me a straight answer.  A puzzle for sure!  Thanks for the affirmation to what this is. 

A bit more insight is that NOT ONE agent in our area (about 125 of them) uses any social media for marketing...not AR, not facebook, not linked-in nothing.  I feel like I'm living in the middle of the LAST century and when at a local mtg. I asked who had read Gary Keller's SHIFT, no one raised their hand. It's quite frustrating to say the least. 

October 10, 2011 03:25 PM #27
Rainer
33,072
Michael Cather
Rodeo Realty - West Hills, CA
Real Estate Broker DRE#01801786

My two favorite tips are 1) Knowing your audience which points out the selling points of the home and 2) Using social media as a powerful medium for exposure.  Thank you for posting this janeAnne!

November 29, 2012 09:32 PM #28
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