WHAT IS AN ELEVATOR SPEECH?

By
Managing Real Estate Broker with EPIC Real Estate Group
http://actvra.in/l67

What is an Elevator Speech

ActiveRain is currently running a C O N T E S T to find about YOUR Elevator Speech (also known as an Elevator Pitch).

elevator speechAn Elevator Speech is defined as "a SHORT summary used to quickly and simply define a product, service or organization and its value proposition."  The reason that it is called an Elevator Speech is because it is supposed to be short enough (30 to 60 SECONDS) to present to someone if you were riding in an elevator and trying to get the person interested in what your business can do for them.

For someone to say, "I'm a Lawyer for Non-Profits" is to possibly turn others off immediately.  But for them to say, "I'm saving the people who are saving the World!" is to grab their attention and make them want to know more about you.  THEN you smile and explain to them that you are a Lawyer for Non-Profits, and what that looks like, in approximately 30 seconds.

It is a SHORT speech that you have crafted and finely tuned, and then memorized it until you can say it in your sleep.  It is a hook to make them want to know what you do, why they would want to use YOU over another Realtor or Stager or Mortgage Lender or Editor, or whatever your profession is. 

Here is an article that I recently wrote about HOW to write your Elevator Speech.  An Elevator Speech is different than a video Business Card, which is a short video that allows you to show others who you are and what you do in your business, but a video Business Card is an ACCOMPANIMENT to your Elevator Speech.  You will NOT be able to show someone your video Business Card if you have 30 seconds in an elevator with them.  

Here are some samples of Elevator Speeches to help you get an idea of what yours might look like.  Good luck, and don't forget . . . if you are doing a video for the Contest, it should just be to emphasize your Elevator Speech, it is not a replacement for it.  Sample Elevator Speeches

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 Colorado Springs Realtor Mimi Foster

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Kathy Sheehan 10/13/2011 08:18 AM
Topic:
ActiveRain Community
Location:
Colorado El Paso County Colorado Springs
Groups:
ActiveRain Contests
BananaTude
Be The Best In Your Field
Realtors®
The Art Of Marketing You
Tags:
elevator speech
business card video
short speech

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Ambassador
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Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Charles Rutenberg Realty - Palm Harbor, FL
Palm Harbor & Dunedin FL Residential Real Estate

Sounds great, Mimi. I will attempt to do this one but have been so busy lately that I just barely manage to get my regular posts done each day.

Oct 12, 2011 02:29 PM #20
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Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Mimi, what a perfect recap of what an elevator speech is AND isn't!  I loved the link to the examples.  I've been practicing mine.  It's NOT easy!!
Pamela 

Oct 12, 2011 06:59 PM #21
Rainmaker
486,808
Melinda (Mel) Peterson
Real Estate Cafe LLC - Medford, OR
The Naked Blogger 541-659-1620

Mimi ~ I usually tell people that I streak under moonlit stars (that gets their attention)... then I tell them I pole dance on the weekends at a fancy restaurant, and oh by the way... I own a real estate brokerage too!

Oct 12, 2011 11:31 PM #22
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Mimi Foster
EPIC Real Estate Group - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Good morning, Cal.  Hope to see you entered.

Hey, Barbara Jo, it's always just one more thing.  But you have until the end of the month, so let me know if I can help you at all.

It really isn't as easy as it sounds, is it, Pamela?  Thanks, I look forward to hearing yours!

That's exactly what I'm talking about, Mel . . . it takes a 'hook' to get them interested :)  I would imagine that makes them VERY interested :)

Oct 13, 2011 06:53 AM #23
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Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Good Morning Mimi-I actually linked your other post to one that I wrote last night :)!  These are great tips to help people with this contest :)!

Oct 13, 2011 08:03 AM #24
Ambassador
418,197
Mimi Foster
EPIC Real Estate Group - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Thanks, Brenda!  I'll go and check it out.

Oct 13, 2011 08:06 AM #25
Rainmaker
565,601
Kathy Sheehan
Movement Mortgage 770-634-4021 - Atlanta, GA
Branch Manager

This is the best description of an elevator speech that I have ever read!  Re-blogging!!!

Oct 13, 2011 08:16 AM #26
Rainer
115,937
Ben Benita
www.ShortSaleShop.net - Gainesville, VA
Short Sale Negotiator, Author

this is an EXCELLENT post.......few things are more important than YOUR elevator speech!!!!

Oct 13, 2011 08:18 AM #27
Rainmaker
836,812
Paula McDonald
Chevaux Group, PLLC - The Woodlands, TX
CHEVAUX Group ~ The Woodlands, TX 936-203-0279

Thanks for these tips.  I may give this contest a shot. 

Oct 13, 2011 08:42 AM #28
Rainmaker
322,088
Don MacLean
Simolari & MacLean REMAX EXECUTIVE REALTY - Franklin, MA
Realtor - Homes For Sale - Franklin MA

Mimi, Now this is something that everyone can put their mind to.

Who knows they may just re-brand themselves ( and me ) for life)

Enjoy the day

Oct 13, 2011 08:51 AM #29
Rainmaker
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Jim Little
Ken Meade Realty - Sun City, AZ
Your Sun City Arizona Realtor

Mimi, off the subject here, but that is a lovely building lobby.

Oct 13, 2011 09:56 AM #30
Rainer
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Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Hello Mimi, I need to practice with this. I tried to record myself on video and was very disappointed. I have to practice more.

Thanks for your great post!

Oct 13, 2011 11:37 AM #31
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Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

You've clarified things for me in the post and subsequent comments. I should have done this before when I commented...Suggest.

Oct 13, 2011 03:57 PM #32
Ambassador
772,070
Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

Oh, wait, I already did! :) I need to go eat some lunch - low blood sugar.

Oct 13, 2011 03:58 PM #33
Rainmaker
346,643
Pam Miller
Realty Associates - Friendswood, TX
Broker Associate - Pearland/Friendswood

Mimi - Great clarification.  Each of us should have this short little attention getter!  Great post!

Oct 13, 2011 11:16 PM #34
Rainer
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Kym Wright
Prudential California Realty - Olivenhain, CA

Mimi - I may ask for your help.  I am batting around a few ideas... not sure on the video.  I am just not good talking about myself.  I am a passive aggressive! :)

Oct 14, 2011 12:50 AM #35
Rainer
72,651
Amy Robinson
London Pierce Real Estate - Scottsdale, AZ
Realtor, Scottsdale Arizona Homes For Sale

Hi Mimi,  I am going to have to think about what my elevator speech is going to be.  Thanks for the blog I am glad that I caught it : )

Oct 14, 2011 09:20 PM #36
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Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
Vernonia Realty - Vernonia, OR
"Your Gateway to the Lake" Birkenfeld Oregon

Mims--I don't have an elevator speech prepared, I'm one of those off the cuff talkers, and I am going to go back and read your piece on how to write one. I LOVED the attorney example, because (sadly) we are down there with them as two of the least trusted business types by people in our country....we can chip away at that though, can't we??

Oct 15, 2011 01:59 PM #37
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Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Great helpful instructions and ideas as we all try to get over our nervousness and get face-to-face with that camera!!!

Oct 16, 2011 09:21 PM #38
Rainmaker
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Wandanna Melliphant
Mississauga, ON
A Name Real Estate Investors Trust and Recommend

Hi Mimi,
Thanks for sharing.
This blog will definitely help me to craft my elevator speech.
Thanks a lot, I needed the extra help.
Have a wonderful week!

Oct 16, 2011 10:04 PM #39
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Mimi Foster

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