WHAT IS AN ELEVATOR SPEECH?

By
Real Estate Agent with Managing Broker EPIC Real Estate Group
http://actvra.in/l67

What is an Elevator Speech

ActiveRain is currently running a C O N T E S T to find about YOUR Elevator Speech (also known as an Elevator Pitch).

elevator speechAn Elevator Speech is defined as "a SHORT summary used to quickly and simply define a product, service or organization and its value proposition."  The reason that it is called an Elevator Speech is because it is supposed to be short enough (30 to 60 SECONDS) to present to someone if you were riding in an elevator and trying to get the person interested in what your business can do for them.

For someone to say, "I'm a Lawyer for Non-Profits" is to possibly turn others off immediately.  But for them to say, "I'm saving the people who are saving the World!" is to grab their attention and make them want to know more about you.  THEN you smile and explain to them that you are a Lawyer for Non-Profits, and what that looks like, in approximately 30 seconds.

It is a SHORT speech that you have crafted and finely tuned, and then memorized it until you can say it in your sleep.  It is a hook to make them want to know what you do, why they would want to use YOU over another Realtor or Stager or Mortgage Lender or Editor, or whatever your profession is. 

Here is an article that I recently wrote about HOW to write your Elevator Speech.  An Elevator Speech is different than a video Business Card, which is a short video that allows you to show others who you are and what you do in your business, but a video Business Card is an ACCOMPANIMENT to your Elevator Speech.  You will NOT be able to show someone your video Business Card if you have 30 seconds in an elevator with them.  

Here are some samples of Elevator Speeches to help you get an idea of what yours might look like.  Good luck, and don't forget . . . if you are doing a video for the Contest, it should just be to emphasize your Elevator Speech, it is not a replacement for it.  Sample Elevator Speeches

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 Colorado Springs Realtor Mimi Foster

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Re-Bloggged 1 time:

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  1. Kathy Sheehan 10/13/2011 08:18 AM
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Topic:
ActiveRain Community
Location:
Colorado El Paso County Colorado Springs
Groups:
ActiveRain Contests
BananaTude
Be The Best In Your Field
Realtors®
The Art Of Marketing You
Tags:
elevator speech
business card video
short speech

Comments 39 New Comment

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Ambassador
1,722,857
Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Palm Harbor & Dunedin FL Residential Real Estate
Charles Rutenberg Realty

Sounds great, Mimi. I will attempt to do this one but have been so busy lately that I just barely manage to get my regular posts done each day.

October 12, 2011 02:29 PM
Ambassador
672,163
Lee & Pamela St. Peter
Making Connections to Success in Real Estate
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522

Mimi, what a perfect recap of what an elevator speech is AND isn't!  I loved the link to the examples.  I've been practicing mine.  It's NOT easy!!
Pamela 

October 12, 2011 06:59 PM
Rainmaker
481,026
Melinda (Mel) Peterson
The Naked Blogger 541-659-1620
Real Estate Cafe LLC

Mimi ~ I usually tell people that I streak under moonlit stars (that gets their attention)... then I tell them I pole dance on the weekends at a fancy restaurant, and oh by the way... I own a real estate brokerage too!

October 12, 2011 11:31 PM
Ambassador
390,728
Mimi Foster
Realtor - Colorado Springs
Managing Broker EPIC Real Estate Group

Good morning, Cal.  Hope to see you entered.

Hey, Barbara Jo, it's always just one more thing.  But you have until the end of the month, so let me know if I can help you at all.

It really isn't as easy as it sounds, is it, Pamela?  Thanks, I look forward to hearing yours!

That's exactly what I'm talking about, Mel . . . it takes a 'hook' to get them interested :)  I would imagine that makes them VERY interested :)

October 13, 2011 06:53 AM
Ambassador
753,887
Brenda Mullen
Your San Antonio TX Real Estate Agent!!
RE/MAX Access

Good Morning Mimi-I actually linked your other post to one that I wrote last night :)!  These are great tips to help people with this contest :)!

October 13, 2011 08:03 AM
Ambassador
390,728
Mimi Foster
Realtor - Colorado Springs
Managing Broker EPIC Real Estate Group

Thanks, Brenda!  I'll go and check it out.

October 13, 2011 08:06 AM
Rainmaker
565,341
Kathy Sheehan
Branch Manager
Movement Mortgage 770-634-4021

This is the best description of an elevator speech that I have ever read!  Re-blogging!!!

October 13, 2011 08:16 AM
Rainer
115,898
Ben Benita
Short Sale Negotiator, Author
www.ShortSaleShop.net

this is an EXCELLENT post.......few things are more important than YOUR elevator speech!!!!

October 13, 2011 08:18 AM
Rainmaker
780,243
Paula McDonald
CHEVAUX Group ~ The Woodlands, TX 936-203-0279
Chevaux Group, PLLC

Thanks for these tips.  I may give this contest a shot. 

October 13, 2011 08:42 AM
Rainmaker
320,388
Don MacLean
Realtor - Homes For Sale - Franklin MA
Simolari & MacLean REMAX EXECUTIVE REALTY

Mimi, Now this is something that everyone can put their mind to.

Who knows they may just re-brand themselves ( and me ) for life)

Enjoy the day

October 13, 2011 08:51 AM
Rainmaker
129,326
Jim Little
Your Sun City Arizona Realtor
Ken Meade Realty

Mimi, off the subject here, but that is a lovely building lobby.

October 13, 2011 09:56 AM
Rainer
180,045
Tatyana Makarov
Your Greater Hartford Area Realtor
Coldwell Banker Residential Brokerage

Hello Mimi, I need to practice with this. I tried to record myself on video and was very disappointed. I have to practice more.

Thanks for your great post!

October 13, 2011 11:37 AM
Ambassador
705,083
Debb Janes
REALTOR®, EcoBroker Camas, Washington
The Carl Group, LLC

You've clarified things for me in the post and subsequent comments. I should have done this before when I commented...Suggest.

October 13, 2011 03:57 PM
Ambassador
705,083
Debb Janes
REALTOR®, EcoBroker Camas, Washington
The Carl Group, LLC

Oh, wait, I already did! :) I need to go eat some lunch - low blood sugar.

October 13, 2011 03:58 PM
Rainmaker
346,241
Pam Miller
Broker Associate - Pearland/Friendswood
Realty Associates

Mimi - Great clarification.  Each of us should have this short little attention getter!  Great post!

October 13, 2011 11:16 PM
Rainer
59,049
Kym Wright
Prudential California Realty

Mimi - I may ask for your help.  I am batting around a few ideas... not sure on the video.  I am just not good talking about myself.  I am a passive aggressive! :)

October 14, 2011 12:50 AM
Rainer
72,651
Amy Robinson
Realtor, Scottsdale Arizona Homes For Sale
London Pierce Real Estate

Hi Mimi,  I am going to have to think about what my elevator speech is going to be.  Thanks for the blog I am glad that I caught it : )

October 14, 2011 09:20 PM
Ambassador
535,175
Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
"Your Gateway to the Lake" Birkenfeld Oregon
Vernonia Realty

Mims--I don't have an elevator speech prepared, I'm one of those off the cuff talkers, and I am going to go back and read your piece on how to write one. I LOVED the attorney example, because (sadly) we are down there with them as two of the least trusted business types by people in our country....we can chip away at that though, can't we??

October 15, 2011 01:59 PM
Ambassador
840,310
Dagny Eason
Fairfield County CT, CDPE Homes For Sale and Condo
Dagny's Real Estate

Great helpful instructions and ideas as we all try to get over our nervousness and get face-to-face with that camera!!!

October 16, 2011 09:21 PM
Rainmaker
305,145
Wandanna Melliphant
A Name Real Estate Investors Trust and Recommend
Royal Lepage Credit Valley Real Estate Brokerage

Hi Mimi,
Thanks for sharing.
This blog will definitely help me to craft my elevator speech.
Thanks a lot, I needed the extra help.
Have a wonderful week!

October 16, 2011 10:04 PM
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