WHAT IS AN ELEVATOR SPEECH?

By
Real Estate Agent with Managing Broker EPIC Real Estate Group
http://actvra.in/l67

What is an Elevator Speech

ActiveRain is currently running a C O N T E S T to find about YOUR Elevator Speech (also known as an Elevator Pitch).

elevator speechAn Elevator Speech is defined as "a SHORT summary used to quickly and simply define a product, service or organization and its value proposition."  The reason that it is called an Elevator Speech is because it is supposed to be short enough (30 to 60 SECONDS) to present to someone if you were riding in an elevator and trying to get the person interested in what your business can do for them.

For someone to say, "I'm a Lawyer for Non-Profits" is to possibly turn others off immediately.  But for them to say, "I'm saving the people who are saving the World!" is to grab their attention and make them want to know more about you.  THEN you smile and explain to them that you are a Lawyer for Non-Profits, and what that looks like, in approximately 30 seconds.

It is a SHORT speech that you have crafted and finely tuned, and then memorized it until you can say it in your sleep.  It is a hook to make them want to know what you do, why they would want to use YOU over another Realtor or Stager or Mortgage Lender or Editor, or whatever your profession is. 

Here is an article that I recently wrote about HOW to write your Elevator Speech.  An Elevator Speech is different than a video Business Card, which is a short video that allows you to show others who you are and what you do in your business, but a video Business Card is an ACCOMPANIMENT to your Elevator Speech.  You will NOT be able to show someone your video Business Card if you have 30 seconds in an elevator with them.  

Here are some samples of Elevator Speeches to help you get an idea of what yours might look like.  Good luck, and don't forget . . . if you are doing a video for the Contest, it should just be to emphasize your Elevator Speech, it is not a replacement for it.  Sample Elevator Speeches

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  1. Kathy Sheehan 10/13/2011 08:18 AM
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Topic:
ActiveRain Community
Location:
Colorado El Paso County Colorado Springs
Groups:
ActiveRain Contests
BananaTude
Be The Best In Your Field
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The Art Of Marketing You
Tags:
elevator speech
business card video
short speech

Comments 39 New Comment

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Rainer
59,049
Kym Wright
Prudential California Realty

Mimi - I may ask for your help.  I am batting around a few ideas... not sure on the video.  I am just not good talking about myself.  I am a passive aggressive! :)

October 14, 2011 12:50 AM
Rainer
72,651
Amy Robinson
Realtor, Scottsdale Arizona Homes For Sale
London Pierce Real Estate

Hi Mimi,  I am going to have to think about what my elevator speech is going to be.  Thanks for the blog I am glad that I caught it : )

October 14, 2011 09:20 PM
Ambassador
482,308
Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
"Your Gateway to the Lake"
Vernonia Realty

Mims--I don't have an elevator speech prepared, I'm one of those off the cuff talkers, and I am going to go back and read your piece on how to write one. I LOVED the attorney example, because (sadly) we are down there with them as two of the least trusted business types by people in our country....we can chip away at that though, can't we??

October 15, 2011 01:59 PM
Ambassador
800,721
Dagny Eason
Fairfield County CT, CDPE Homes For Sale and Condo
Dagny's Real Estate

Great helpful instructions and ideas as we all try to get over our nervousness and get face-to-face with that camera!!!

October 16, 2011 09:21 PM
Rainmaker
283,833
Wandanna Melliphant
A Name Real Estate Investors Trust and Recommend
Royal Lepage Credit Valley Real Estate Brokerage

Hi Mimi,
Thanks for sharing.
This blog will definitely help me to craft my elevator speech.
Thanks a lot, I needed the extra help.
Have a wonderful week!

October 16, 2011 10:04 PM
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Mimi Foster

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Additional Information

Mimi Foster has been voted one of Colorado Springs' Best Realtors for five years in a row. She sells homes throughout Colorado Springs and surrounding areas, with a passion for Victorian homes in Downtown Colorado Springs. Mother of five daughters, four grandchildren, and cherished wife, Mimi has over two decades of professional experience helping clients buy and sell their personal residence, investment properties, and rehabbing fix and flips in the Colorado Springs area.

  • Colorado Springs
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The thoughts of a warm-hearted but opinionated long-time Realtor who sells residential property in Colorado Springs, with a passion for Victorian homes Downtown.

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