Don't Ignore the Social in Social Media

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Education & Training with Glasswork Media Arts

Don't Ignore the Social in Social Media

Recently Scott Stratten (#unmarketing) tweeted about the importance of remembering to address the social portion of social media. Mr. Stratten and I don't often agree on things social media, but on this point, he is right on the money. Many times while discussing a clients approach to social media the topic of what to post, tweet etc comes up. Almost without fail clients do not understand the importance of engaging on a social level.

Social MediaOften times those that understand the value of social media are the ones who show the most interest. Like most people those that start their journey into social media think they need to be broadcasting about what they do. When in fact it is so important that they include a good dose of who they are and what their interests are. I often hear about "social media marketing" I term I have a hard time using or saying. Social media is not marketing in it's usual advertising form, traditional marketing is all about the business and the product, social media is much more, it is an opportunity to attach a human to the business and product. I use the term social media presence over marketing or advertising.

Take for example the difference in these two tweets, (twitter is by far my favorite sm platform). First, the generic "I am at the office" and then the more involved " At the office working, wishing I was [on the golf course, running, home with the family] etc. Don't be afraid to engage your interests and let others know a bit more about yourself.

The point is it is fine to engage and let the public know that you are business and use some of the "traditional" marketing techniques in your campaign, but do not fail to use the social in social media. Social media requires creativity, and thought, it is not as one person put it, "I am just gonna get that Twitter thingy and learn it myself".

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  1. Brian England 10/11/2011 12:15 PM
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Rainmaker
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Melissa Hailey
Coldwell Banker Jane Henry Realtors (Wylie TX & LovejoyISD) - Wylie, TX
Collin County Realtor-Lucas, Murphy, Plano, Parker

Gerry, great information.  Sometimes I wonder when real estate agents will understand that if they only tweet real estate then people don't get to know them (and trust them, and love them, and bond with them).

Oct 11, 2011 11:43 AM #1
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Sonja Patterson
RE/MAX Realty Center - Cypress, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Gerry, I agree! Looking at my Statistics here on Active Rain, I find that some of my more widely read posts have little to do with real estate. :)

Oct 11, 2011 12:23 PM #2
Rainmaker
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Cathleen OnullHannigan
Keller Williams Realty - Cary, NC
Cary NC Homes Pro

I also agree. I think the best agents are the ones that are "friends" with their clients. All of the agents that just treat the clients as a number, why do those clients even want to work with them? Letting your clients get to know you and your interests helps them to build the bond and the trust that is needed to widen your network of clients. 
I am new to twitter but I think that is a great idea of a better way to comment about where you are. thanks for the tips.

Oct 11, 2011 01:34 PM #3
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Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Melissia, do you think buying a home would involve some trust... great point thx

Sonja, people wanna who they are working with, I find the same

Cathleen, you have the nail on the head, btw Twitter rules LOL freind me and I will friend you back

Oct 12, 2011 12:57 PM #4
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Brigita McKelvie
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
Rural & Horse Properties & Farms in Eastern PA

Gerry,

There is a reason they call it "social media".  It's a way for everyone to get to know each other and who they are.  It's a way to find out if the person is someone that the consumer would want to work with.  Look at it this way.  Would you rather work with a trusted friend or a total stranger?  Writing posts about yourself and life's experiences lets others get to know you and attract readers.  Just posting listings and writing about real estate gets rather boring and turns readers away.  It's OK to post business articles and listings in between, but don't make it the only thing.

Thanks for sharing some great advice.

Brigita

Oct 13, 2011 08:57 AM #5
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Gerry Michaels

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