Play Your Cards Right And They'll Work For You....Business Will Find You!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

my business cardBusiness cards display our logo, contact information and our photo for that immediate recollection when all else fails!!  I’ve seen cards with calendars or amortization schedules or football schedules on the backside. 

Some cards have magnetic backs to adhere to everything metal; some are laminated in plastic for longevity of life; some are metal; and some are rubber and very flexible. 

Business cards are a reflection of us and a reminder to the recipient that we are alive and well and ready to do business.  Many times I’ve read posts that discuss the distribution of 10 cards every day.  When I was actively prospecting for new business for myself, I would distribute many more than 10 cards every day.

Everywhere I went my card was placed on a table or counter.  There was card slipped into every envelope, and it didn’t matter to whom the envelope was addressed.  Every month there would be a card in the electric bill, gas bill, telephone bill and mortgage payment, to name just a few. 

Whenever I showed a property there was a card on the refrigerator; there was a card on every bulletin board in sight; and I can remember passing out over 6,000 cards in a year.  Business cards are one of the most affordable marketing tools in your toolbox.  Use them generously and consistently, not sparingly.  Order a box of 1000 cards and use them in less than 8 weeks.  New business will find you!!

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Judith Parker 10/11/2011 07:29 PM
Topic:
ActiveRain Community
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
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marketing with business cards

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Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Judith.....buy yourself several packages of peel and stick magnets for the back of the cards and slap them on some refrigerators and other metal things.....

October 11, 2011 06:45 PM #10
Rainmaker
424,126
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Barbara, My Coach advises us to pass out five cards a day, to people that you don't already know.  The bank teller, the gas station attendant, the coffee shop waitress, etc.  The people that you are in contact with on that day. Let them know what you do for a living.  Even if they are not looking for a home, they may know of someone who is!  These basic steps can bring you more business.  I agree, buy a box and pass them out to everyone you can!

Fran, Ct Broker

October 11, 2011 07:08 PM #11
Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Frances.....that's right.....don't count, just pass them out......to anyone, everywhere....

October 11, 2011 07:15 PM #12
Rainmaker
409,845
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Barbara, 

I give them out a lot.  Am about to get a new photo shoot and new cards updated.  Most of the info is the same, but picture is five years old... so want to stay current.  The good news is I weigh a little less now, but not really a huge change:-)

All the best, Michelle 

October 11, 2011 07:58 PM #13
Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Michelle.....buy a big box and get rid of them fast.....the more you give out, the better the chance of getting new business when you least expect it....

October 11, 2011 08:01 PM #14
Rainer
204,518
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
You know, in this day of blogging and tweeting it can be easy to overlook how valuable the "basics" are. Good reminder.
October 11, 2011 08:20 PM #15
Rainmaker
274,203
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Barbara.   I've just ordered new business cards.    They are an emory board that looks just like my regular card.    On the other side a mirror... I hope to stand out.   I can't wait to pass them out Everywhere!    :)      Let  you know how it works out!

October 11, 2011 10:08 PM #16
Rainer
229,086
Linda Urbick
Keller Williams Realty - San Ramon, CA
San Ramon, CA Homes for Sale - 925.415.3046

Yes this is an easy and inexpensive way to get our names out there. I have been remiss in doing this and now reminded will forge ahead.

October 11, 2011 10:30 PM #17
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Barbara, looks like I'll be playing cards in my future, you give a new meaning to Business Cards and how to pass them on! I still have your calendar with your logo and ID you sent to me last year, that means I often think of you.

October 11, 2011 10:42 PM #18
Ambassador
1,331,098
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Used correctly, the business cards are a great asset. Though I do not use as many cards as you do, I know it works! Recently I went to an appointment where the owner had saved my old card for 6 years....I had my old picture on it and I joked about my 'hair-style' to break the ice!

October 11, 2011 11:15 PM #19
Rainmaker
617,412
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

Oh this is great advice....I used to do it and have gotten out of the habit!  I love these ideas!!!

October 11, 2011 11:42 PM #20
Ambassador
555,097
Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
Vernonia Realty - Vernonia, OR
"Your Gateway to the Lake" Birkenfeld Oregon

I LOVE business cards!  I use them, I ask for them, I give them out, both mine and my lender, title gal, arborist, and I try to always give TWO of my own, with the suggestion that they have another one in case they lose one, or put it in their overhead visor, or (gosh) GIVE IT TO SOMEONE ELSE.

October 12, 2011 12:43 AM #21
Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Mark.....everyone does forget about the basics.....our industry started on the basics.....

Carol Ann....nice idea.....leave one on my desk too....

Linda....it's worked for millions of people since day one of r.e. sales....

Ellen....will they let you get creative with you card....most franchises have approved suppliers....not much creativity with mine....

praful....people do keep cards....

Deborah....easy to get back in the habit....

Gayle....it's a good idea to give two....

 

October 12, 2011 03:21 AM #22
Rainmaker
1,026,618
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Barbara - Following you card is the cheapest form of advertising.

October 12, 2011 07:43 AM #23
Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Conrad....it sure is and so many forget to pass them out or even carry them with them....

October 12, 2011 08:11 AM #24
Rainer
61,009
Rebecca Melancon
RAM Arts Photography - Lake Charles, LA

I have not done that in a while.  I'm going to block out a weekend to spend doing nothing but putting out extra business cards! 

October 12, 2011 09:45 AM #25
Rainmaker
267,880
Tamara Inzunza
RE/MAX Executives / www.MovingToNova.com / 703-623-8759 - Alexandria, VA
Homes for Sale In Alexandria VA & South County

I never understood why people put recipes or even calendars on the backs of their cards.  I have seen more creativity lately with QR codes.

October 12, 2011 09:54 AM #26
Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Rebecca.... I don't know if I'd block out a weekend for just that....I'd make sure I had a stack of cards with me at all times including some with magnets on the back....

Tamara....today QR codes are exactly what should be on the back of cards....good point...

October 12, 2011 10:03 AM #27
Ambassador
626,906
Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent

The cool kids here will snap a picture of your card with their Iphone and create a contact. Then hand the card back to you. One way to go green I guess.

October 12, 2011 10:16 AM #28
Rainmaker
1,971,489
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Doug.....alot of new tricks today....I'll remember that one....I love my iphone....

October 12, 2011 10:17 AM #29
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