Bait and Switch
We all hate it. Yet in so many different sales environments it still exists.
Even in Real Estate.
Some of the worst:
· Using pictures of different properties when advertising
· Using flowery, praising prose in the description only to find out in person that the place is a dump
· And the worst – keeping a house on the market as “active” when it’s really under binding contract – so the agent can then hard sell all of their other listings to unsuspecting callers.
As I said – Bait and Switch – we all hate it.
Except for this one below – a must watch video!