Direct Mail Marketing....Creates That Extra Boost Of Energy When Needed

By
Managing Real Estate Broker with RE/MAX Executive Realty

Direct Mail Marketing....Creates That Extra Boost Of Energy When Needed

meadowbrook heights postcard

This is a postcard that will be mailed to 5,000 homeowners in Franklin MA and Norfolk MA who are 55+ in age.  We are on the tail end of our 5th Phase, and this postcard will produce another surge of activity that will bring us through the winter and finalize the 5th phase.

Direct mail marketing is a great way to promote and market niche areas of real estate.  We use direct mail to find more new listings; promote open house events; search for buyers for niche areas; and to promote The Kuney-Todaro Team.

Direct mail marketing is a method of marketing that works well for us, and it's a "back to basics" method of marketing that will never grow old. 

 

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Meadowbrook Heights
Groups:
Active Rain Newbies
HyperLocal Neighborhood and Community Posts
Posts to Localism
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Tags:
direct mail marketing franklin ma

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Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Karen....it works very well for us....I use direct mail every month for many different reasons and the results are usually very good.

October 19, 2011 11:14 AM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Jenifer.....direct mail marketing is certainly a great method of injecting a dose of energy into your inventory....

October 19, 2011 11:23 AM
Rainer
107,800
Donna Malone
Homes and Property for Sale Nova Scotia
Waterfront, Luxury, Family, Affordable, Cottage, Deals

Barbara, I love to use post cards. I even use them like flyers for unaddressed mailouts. People are more likely to hang on to a post card than a flyer.

October 19, 2011 11:35 AM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Donna....people definitely keep a postcard that offers something.....people have showed us an old postcard from years ago that they saved.....it's really kind of funny!!

October 19, 2011 11:39 AM
Rainmaker
267,547
Tamara Inzunza
Homes for Sale In Alexandria VA & South County
RE/MAX Executives / www.MovingToNova.com / 703-623-8759

Great postcard Barbara!  I'm sure your phone will be ringing with some ready buyers looking for a new place to call home before the end of the year.

October 19, 2011 11:57 AM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Tamara....we certainly hope so....

October 19, 2011 12:11 PM
Rainmaker
716,974
Debbie Walsh
Hudson Valley NY Real Estate 845.928.8000
Keller Williams Realty

Barbara I love this postcard - really well done.  What is on the other side?  I was wondering what your postage costs were when I saw Gail had figured it out.  Wow that is huge for postage.  I had gotten away from mailings..wondering if I should reconsider....

October 19, 2011 02:50 PM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Debra....I'm so glad you're feeling better.....I read your post and left a comment about that respiratory situation....I felt horrible....and yes, you should rethink doing direct mail again....

October 19, 2011 03:28 PM
Rainmaker
1,670,669
Lou Ludwig
CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO
Ludwig & Associates

Barbara

Direct mail can be a very effective avenue for marketing and personal promotion.

Good luck and success.

Lou Ludwig

October 19, 2011 04:12 PM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Lou....yes, it works very well for us.....thank you...

October 19, 2011 05:01 PM
Rainmaker
796,142
Marte Cliff
your real estate writer
Marte Cliff Copywriting

I think many fail to use direct mail because they try it once and don't get a huge response. I don't know your percentages, but most direct marketers say a 2-4% response is very good.

And then there was my former co-worker who saw me writing farming letters and told me he'd tried it once and it didn't work. When I quizzed him I learned that he had sent only one letter - to only one homeowner!

October 19, 2011 11:57 PM
Rainmaker
714,035
Jackie Connelly-Fornuff
Century 21 AA Lindenhurst NY
Long Island NY Real Estate Agent

Hi Barbara, don't you love the fact that direct mail marketing works!?!?! I do not send out as many as you do but it still works. Even if it gets me just CMA appointments it helps me to add new contacts to my database for future sellers.

October 20, 2011 06:05 AM
Rainmaker
716,974
Debbie Walsh
Hudson Valley NY Real Estate 845.928.8000
Keller Williams Realty

Barb thank you so much.  I am definitely going to rethink it.  I used to do it on a regular basis before but didn't see much of a return.  But in our area there are so many who do, do it that you get bombarded. 

October 20, 2011 08:23 AM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Marte....as you well know, it's a numbers game....

Jackie....keep up the good work because it does work...

Debra....think about a special campaign with an ending date....a special offer if the homeowner lists by dec. 15th.....a special listing package....

October 20, 2011 08:29 AM
Rainer
62,369
John Wingate
Salisbury MD Real Estate, 302.339.5185, Salisbury, MD Homes
EXIT Shore Realty

Direct Mail was a big success when I was in the insurance business. I believe I will start a direct mail marketing program in the next few months and contact my clients. Also, holiday post cards will be a great way to start. 

November 01, 2011 11:44 AM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Direct mail marketing works well in communicating with large numbers of people....

November 01, 2011 11:51 AM
Rainmaker
85,344
Sharon Harris
Realtor
Coldwell Banker Select Pros.

yet another good idea. I got away from mailings because I was told they did not work. Rethinking for sure.

November 14, 2011 11:13 AM
Rainmaker
1,930,958
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Sharon....never listen to what negative people have to say....if direct mail is done properly and consistently, it works....I've been doing it for decades....I market for listing and I find buyers for our new construction....

November 14, 2011 12:00 PM
Rainmaker
189,642
Rich Gaasenbeek
Real Estate CRM & Marketing Made Easy!
IXACT Contact Real Estate CRM

I agree that direct marketing is important. It should be a vital part of your total keep in touch plan. I reccomend a combination of direct mail, phone calls, email campaigns, and events to keep in touch with your sphere and stay top of mind.

Rich, IXACT Contact, The Easy Way to Manage Your Contacts

January 05, 2012 03:30 PM
Ambassador
924,801
Amanda and Jared Christiansen, YOUR Fort Wayne Realtors
Century 21 Bradley.
Century 21 Bradley (260)704-0843

Interesting.  We haven't done any direct mail marketing yet.  It may be in the works this year.                    

January 15, 2012 08:46 AM
Anonymous
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Rainmaker
1,930,958

Barbara Todaro

"New Franklin MA Homes"
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