Do You Know Your Agent's Plan For Getting Your Home Sold?

By
Real Estate Agent with Evers & Company Real Estate, Inc. AB95346

When a seller hires me to sell their home, it is a joint effort.  The seller's job is to get the place in top showing condition.  My job is to market your home aggressively, to get as many ready, willing and able buyers for your home in the front door.

And when I show up for a listing appointment, I am armed with a written plan that I incorporate into my listing agreement.  Here are some of the elements:

  • I will work with you to get you home in top showing condition.  While we can do some staging, if your home needs professional help, we will share the cost with you.
  • Once your home is ready for prime time, our professional photographer comes to your home and takes fabulous photos of your home for the virtual tours and marketing materials.
  • The Evers & Company Art Department will create beautiful marketing materials, including the listing brochure, mailers and a digital e-mailer we send to colleagues who work in your market area.
  • Open Houses are a strong part of my marketing plan, because they do work if done properly.
  • I'll syndicate your listing information to all of the major and most of the minor real estate home search sites.
  • I'll market your home aggressively to other agents who may have buyers for your home, including a brokers open with a luncheon.  And I will honor their relationships to any of their buyers who contact me or visit one of my Open Houses.
  • I will be your personal Eveready Bunny Realtor.

There's more, and if I find myself at your dining room table discussing you hiring me to sell your home, you'll get all of the details. 

But my point here is that it is important to be very clear about what you can expect from your marketing agent. 

Houses and condos do not sell themselves, unless they are ridiculously under-priced.  You need a plan.  Your Realtor needs a plan. 

 

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  1. Winston Heverly 10/25/2011 12:29 AM
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Topic:
Home Selling
Location:
District of Columbia District of Columbia County Washington
Groups:
Diary of a Realtor
Posts to Localism
Tags:
real estate marketing plan

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Rainer
46,726
Lucien Vaillancourt
Jacksonville Florida Real Estate
Native Sun Realty, Inc.

How do you respond when the seller does not want the interior of the home photographed and insists that you be present at all showings?

October 24, 2011 11:19 AM
Rainmaker
141,174
Marshall Brown
BSEE, CHI
Mid America Inspection Services, LLC

Plan the work, then work the plan. No plan is a plan to fail.

October 24, 2011 11:24 AM
Ambassador
624,992
Doug Rogers
Your Pineville Louisiana Agent
Bayou Properties Realty

Very well organized! My kind of agent!

October 24, 2011 11:57 AM
Rainmaker
1,234,725
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

You mean you are not going to take one picture with your self phone, shove a sign in the lawn, put it on the MLS and hope for the best?

October 24, 2011 12:19 PM
Rainer
207,115
Akerly Real Estate Team Manhattan & Brooklyn Real Estate
Akerly Real Estate Team

This is something we have been preaching to home owners for a while now.  They need to ask for the marketing plan!  If they haven't seen it, something is wrong (e.g. the agent doesn't have one).

October 24, 2011 12:33 PM
Rainmaker
189,503
Jirius Isaac
Real Estate & loans in Kenmore, WA
Isaac Real Estate &TriStar Mortgage

I always suggest theat sellers interview agents & find out what their plan is precisely so that they can compare & then hire me if I have the best plan.  It is amazing some of the reasons why sellers hire some agents!

October 24, 2011 12:44 PM
Anonymous #50
Anonymous
Stephanie Hofman

I also believe marketing a home is a joint effort: the seller must have the home in showing condition and be flexible for showings at any time while I execute a mulit-pronged marketing effore. I come to my listing presentations with a well-thought out marketing plan in hand. I always make sure to include email marketing and social marketing, as well. One cannot underestimate the power of leveraging the internet and as many forms of social media possible: I blog about all of my listings, and publicize my listings on LinkedIn, Facebook and Twitter.

October 24, 2011 01:03 PM
Ambassador
1,158,481
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Just curious Pat, how much do you contribute to staging costs?

October 24, 2011 05:08 PM
Rainer
28,445
Jayson Holland
Jay Holland
RE/MAX

Interesting marketing plan. Whatever works for you, right?

October 24, 2011 05:21 PM
Rainmaker
167,704
Jack O'Neal
High Touch High Tech
Solutions Real Estate
It amazing to me how many sellers never see the listing that goes in the MLS, I see listing that have incorrect addresses, no picture, bad pictures, incorrect bedrooms and baths, schools wrong, or just incomplete listings and Thayer wonder why the homes do not sell.
October 24, 2011 07:36 PM
Rainer
22,050
Shelly Sierra
RE/MAX Masters

Great post and very imformative! I am curious as well though, how much of the cost do you share for staging? Is this something you do for all your listings?

October 24, 2011 08:17 PM
Rainer
112,835
Beverly Femia
Broker Realtor Stager - Greater Wilmington, NC Are
Coldwell Banker Sea Coast Advantage

How about sharing how you handle sharing staging costs?

October 24, 2011 08:55 PM
Rainer
6,517
Theresa Bonin
RE/MAX Valley Properties

More times than not when I am connected by a homeowner interested in selling their house the first question out of their mouth is...what is your marketing plan. With over 85% of buyers starting their search for a new home on the internet the most important marketing tool you can have is a strong internet presence.

October 24, 2011 10:13 PM
Rainmaker
628,767
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Patria,  Great post.  too often sellers think it is our job to sell their house.  As you point out it is a joint effort.

October 25, 2011 06:15 AM
Rainmaker
161,505
Catarina Bannier
DC Real Estate The Smart And Fun Way
Evers & Co. Real Estate

Pat, I always thought this was the default.  (Well, I've long learned otherwise.)  I wish all those poor sellers who fall for type-it-in-the-MLS-and-wait agents could read your post!  Beautiful summary of what should be expected from a lister.

October 25, 2011 01:55 PM
Rainer
91,762
Ranji Singh, SRES
Royal LePAGE York North Realty, Brokerage

Great post, and an excellent written marketing plan as well. I am curious on your cost sharing offer for staging - how much do you share?

October 25, 2011 11:16 PM
Rainer
37,248
Michael Singh,Broker
Singh Real Estate

I like your approach, its a 2 way street with clients.

October 26, 2011 01:33 AM
Anonymous #61
Anonymous
Anonymous

I like your style!

October 26, 2011 01:34 AM
Rainer
111,115
Brian Schulte
SFR, Sierra Vista, AZ
Allison James Estates & Homes

Just like a business owner, the seller is on our team. If not we have to let them go. Brilliant.

October 27, 2011 09:21 AM
Rainmaker
347,753
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765

Great marketing plan!! I bet you do really well listing in your community! All of these are critical to selling a home, I love the ending with "you need a plan", it's very true!!

March 05, 2012 05:45 AM
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Ambassador
2,365,148

Patricia Kennedy

For Your Home in the Capital
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