Major upgrade to the RealBird single property website platform launched

By
Services for Real Estate Pros with RealBird Inc.
http://actvra.in/lHP

For those of you who missed our email newsletter yesterday, below is our announcement of the updated RealBird single property website platform. There are many new features and improvements and we are going to post tutorials and best practices - feature by feature - in the upcoming weeks.

Example1

Example 1: Property website courtesy of Janie Coffey

Fully compatible with the previous version

This service is fully backward compatible with the previous RealBird platform: nothing additional for you to learn and it is just as easy to use as before.

New layout and typography

We wanted to make sure that even lower-end properties look luxurious when published through RealBird. The new layout, typography and formatting aims to achieve that. We made sure, that the fonts, colors, paragraph spacing etc - all deliver pleasing visual presentations, even with our default theme.

Furthermore, the new default overview page is now less map focused. Instead, it shows concise modules of all property information on the first page: photos, main information, description, location etc.. This leads to better consumer engagement and increased page views and therefore more leads.

Even better SEO and faster page load

While we already had one of the best SEO results in the industry, we made many more improvements with this release: HTML tags are more search engine optimized, more pages are added for even deeper cross linking and load time is improved. While many of these optimizations are hidden from the end-user and are mainly in the background, cumulatively they are going to improve search engine visibility significantly: Within two days of this new platform going live, Google has twice as many pages indexed then before - more than 700,000 across all property websites and growing !

More default and custom pages

We added more auto-generated content to your property websites including Walk Score® and Walkability map (US only), demographics (US only), lead capture form under Open House Dates for scheduling private showing, Facebook Listing Page widget and more. You can also add another custom page under the main menu and a second one under the Property Updates section. Together with the existing custom pages options, you can now have 4 custom pages per property website. This can further help with SEO and to differentiate yourself from the competition.

Better lead capture user interface

Based on what we learned from the RealBird Property Search lead capture form approach, the single property websites have now inline forms on the page itself, rather than the old pop-up version. We also added a new lead capture form to the Open House Dates section. If you do not have upcoming open house dates added to your listing, the site will now show a "Schedule Showing" form for your visitors, leveraging this additional page as another lead capturing form. 

Integrated Facebook Listing Page widget

There is another page added under the "Property Updates" section of your property website. If you connected your Facebook account with RealBird and "Liked" your property, a Facebook Listing Page is generated and you became the admin of it. We are now automatically embedding the social plugin of this Facebook Page into your property website and when you add status messages to this Page via Facebook (e.g. open house dates, new photos etc.) they are automatically presented on your single property website as well.

Print flyer and driving directions improvements
 
Both the built-in driving directions and printable flyer are greatly improved. Your private labeled driving directions tool now uses Google's latest mapping engine and provides not only driving directions but walking and bike routes as well. The new print flyer is much nicer than before and it is formatted in a way that you can print it from your browser on a single page. Assuming that you have nice photos uploaded and property print description added to the listing, this feature may very well eliminate the need for paying for print flyers at a design shop. (Use Google Chrome as a browser for this printable flyer feature - it does not add the url, date, page number etc. to the header and footer of the printout)

More configuration options

Based on previous feedbacks, we now make it easy to turn individual features on and off if they do not serve your marketing goals. In rare cases, Google StreetView does not represent the property in a positive way. Or the Walk ScoreR of the property is too low. You can now turn these and other options on and off individually per listings or set them via your global settings page. By default, all of these features are enabled but you can now control features per property sites.

Example2

Example 2: Property website courtesy of Larry Brzostek

The new platform is an automatic update for all RealBird property websites so all you have to do is publish new listings as usual and within minutes, your site is up and ready for promotion.

We hope you like this new platform as much as we do. Stay tuned for tutorials and posts about best practices to learn how to best utilize RealBird

 

-- The RealBird Team
www.realbird.com 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Nestor & Katerina Gasset 10/30/2011 01:18 PM
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Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Hi Praful - Thanks. We are glad you like it !!!

Oct 21, 2011 11:15 PM #9
Rainmaker
631,115
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Yes I DID miss any e-mail newsletter about the changes. I found them when I pulled up one of my listings.

LOVED how it looked. Much improvement.

Must use more!

Thanks!!

Oct 21, 2011 11:21 PM #10
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Hi Thom - Thanks. We are really glad that so far everybody loves the new design and features. We thought it will be better, than the previous one, but it is great to hear it from you guys, that's the opinion that counts :)

Oct 21, 2011 11:52 PM #11
Ambassador
543,889
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- Concierge Service - Atlanta, GA
Timesaving Strategies for Atlanta Sellers & Buyers

RealBird offers us so much as Realtors!
Now even better visibility and graphics along with great connections!
Have a happy day -
Lynn

Oct 22, 2011 12:55 AM #12
Rainmaker
177,872
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I have had this on my list of things to check out after seeing some other agents on AR utilizing it. I will make sure I do just that this weekend...it looks like something I can definitely integrate with some things I am doing.

Oct 22, 2011 06:22 AM #13
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Lynn - Thanks. Have a great weekend

Ken - Please join. Should you need assistance, just email or call. Thanks

Oct 22, 2011 01:05 PM #14
Rainmaker
397,179
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Guys, this looks great. Thanks for all you do.

Oct 22, 2011 11:12 PM #15
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Hi Elva - Thanks. Glad you like it too :) 

Oct 25, 2011 09:34 PM #16
Rainer
15,673
Joy Bender
Rancho Santa Fe, CA
NAR Certified International Property Specialist

Zolton, I want to say thank you for your excellent customer service today.  I appreciate all the help.

Oct 25, 2011 10:41 PM #17
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Joy - You are welcome. Thank you for being a RealBird PRO member.

Oct 25, 2011 10:49 PM #18
Rainmaker
1,390,952
Donna Harris
Donna Homes, PLR - Austin, TX
Realtor, CDPE & ASP - Hill Country Lakeway Austin

THere is definitely a large part of realbird that I haven't learned yet, but should schedule some time to sit down and look at it all.

Oct 30, 2011 06:06 PM #19
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Hi Donna - Let us know if you need help on how to best utilize the service. Thanks

Oct 31, 2011 01:58 PM #20
Rainmaker
663,262
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

This is pretty cool, we are trying to set some themes this weekend. 

Nov 06, 2011 04:08 PM #21
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Thanks Eileen ! Please share with us your listing websites with the custom themes once set up.

Nov 07, 2011 04:01 PM #22
Rainmaker
663,262
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Here is one of our listing that I tweaked around with its design. How do I change the title font color? http://155West68thStreetApt420.ListingSeller.com/

Nov 11, 2011 07:25 PM #23
Ambassador
499,723
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estat

Yes, I was pleasantly surprised.  How do you do that?  How do you improve on perfection? 

Nov 18, 2011 01:33 PM #24
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Eileen - You can change the title color via the "Change design theme" link, the same page where you changed the background image - there is a section called "Title color" with its own "Save Title Color" button . I suggest to pick a dark tone of your preferred color, as the main links (like the navigation links) will have the same color too.

Mirela - It was a long due upgrade. Thank you very much for your kind words 

Nov 18, 2011 01:45 PM #25
Rainmaker
1,030,946
Michael J. Perry
RE/MAX Associates of Lancaster, PA. - Lancaster, PA
Lancaster Relo Specialist

This looks really good ! We' ll have to get up to speed and start cranking out some listings !

Nov 20, 2011 10:51 PM #26
Rainmaker
732,645
Real Bird
RealBird Inc. - Redwood City, CA

Hi Michael - We're glad to hear that you like it !

Nov 28, 2011 07:20 PM #27
Rainer
4,112
Erik Pearson | Spring Hill TN Homes for Sale
Home and Country Realty - Spring Hill, TN

This is fascinating. I'm a little confused how people will find it though.

Jan 16, 2012 11:21 AM #28
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Rainmaker
732,645

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