New Marketing Concept for 2012... Refrigerator Magnets... Really?

By
Real Estate Agent with Coldwell Banker Prime Properties

I hate real estate refrigerator magnets. I know that is a bold statement... so, I let me say it this way. Refrigerator magnets are a waste of money!

This is going to be a very short post. This is my question to every real estate agent out there reading this.

Have you ever been on a listing appointment and secured the business, and sticking to the refrigerator was another real estate agents face on a magnet? I have, many times... I even asked the seller if I could have the magnet for my collection.

Refrigerator magnets are good for only one thing, to hold up notes. 

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Anonymous
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Anonymous

That's very sad . . .  for the other agents' magnets who went home with you.  :(

October 24, 2011 09:51 PM #1
Rainer
22,869
Jenny Dawson
Century 21 Elite - Shreveport, LA
Helping you MOVE in the SBC

I just ordered some business card, calendar magnets. I like magnets, the magnets I have purchased can be a reminder to my clients to refer me to ALL of their friends, co workers, etc. there is a calendar, incase they dont know what day it is :) and of COURSE my picture is smiling at them everyday!!!!

October 24, 2011 09:56 PM #2
Rainmaker
268,277
the BRILLIANT real estate marketing team
Coldwell Banker Residential Brokerage - Huntington, NY
We help people buy and sell ~ Brilliantly!

Wow, how funny. Yes I totally get it, but actually I have done and plan on doing another magnet. Am I crazy? Yes perhaps.

I want to do a cooking measurements magnet. I hope it's an ever-green.

Maybe now I'll think twice

October 24, 2011 09:57 PM #3
Rainmaker
166,890
Bob McTague
Coldwell Banker Prime Properties - Syracuse, NY
Syracuse New York Real Estate
Ok, I will be nice... I did not mean to offend anyone. I was showing homes this past weekend and some of the homes had magnets on the refrigerator, but they were not the listing agent... I know they are cheap, but still have to question their overall effectiveness
October 24, 2011 10:05 PM #4
Rainer
109,437
Carlotta Remong
Prudential Prime Properties - Newport, RI

Bob, Thanks for the honesty...as I have seen this many times myself.  The listing agent is not the same agent who is stuck on the refrigerator door. Thanks for sharing.

October 24, 2011 10:21 PM #5
Rainmaker
1,145,290
John Pusa
Sellstate Pacific Realty - Glendale, CA
Your All Time Realtor With Exceptional Service

Bob - It is unclear if refrigerator magnets marketing concept work, but it is very popular. Thanks for information.

October 24, 2011 11:41 PM #6
Rainer
129,442
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

That's true, I have walked away with listings and had to remove the other agents magnets.  I suppose other agents have had to remove mine from their listings.  I still give them out because every once in a while I do pick up a listing from them so I will be sending them out again this year.

Like any other marketing, you can't do just one thing. I send a magnet or more often deliver them myself. Then I call and email and do everything else I can to stay in touch.  They'll always know where to find my phone number.

October 25, 2011 03:05 AM #7
Rainmaker
166,890
Bob McTague
Coldwell Banker Prime Properties - Syracuse, NY
Syracuse New York Real Estate

Yes, staying in touch with a past client is VERY important, one of the most important things you can do... But I suspect that agents are sending these out as promotional items to prospects they never met, a good marketing sales letter will do more than a magnet... Also, one of the best ways to stay in touch with past clients is to call them, but doing something is better than nothing. Thanks for the comments

October 25, 2011 07:11 AM #8
Anonymous
Anonymous
Jackie Moore

magnets and the calendars!!!   Hilarious!

October 25, 2011 07:32 AM #9
Anonymous
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Rainmaker
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Bob McTague

Syracuse New York Real Estate
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