The Slightly Famous Agent

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Real Estate Agent with San Diego Previews * Previews Luxury Real Estate

 We real estate bloggers aren't exactly seeking rock star fame, but most of us would be happy with slightly famous status. We want be bookmarked in real estate, so people in our target markets come to us with their real estate needs. We need to be able to reach the right audience, with the right message, at the right time. Most of us are honorable,referable and respected real estate professionals. But key to success in our business is being remembered. Without that, we run the risk of operating our businesses on hope and chance.

Steven Yoder, author of Slightly Famous, deserves credit for this inspiration. Though he speaks to a larger marketing audience, his advice hits a home run in real estate--especially if we re-apply his website advice to blogging. Some of his concepts and possible applications:

1. Creating your slightly famous status is not just about what you (we all) do, but rather about how you do it differently from anybody else. You need to set yourself apart. Canned and copied messages do little to raise you above the crowd. Be courageous and find your own voice.

2. Give your readers something they can't get offline (or online, for that matter). How about a specialized infection? Yoder suggests infecting the vacuum in your target marketplace with your ideas so completely that competitors will first have to eliminate your virus before they can unleash one of their own. (I couldn't help but think of Active Rain's viral blog). Then, continue to create remarkable and noteworthy online experiences to further spread your virus. Yoder advises, though, to always begin by infecting your core audience first. That is your focus. They will spread the virus.

3. Keep yourself immersed in the world and concerns of your target audience, to the point of developing a sixth sense about that marketplace. If you deal with first time home buyers , it is imperative you understand their concerns, fears, hopes and dreams--and address those states of mind. The same would apply to the trophy home buyer, the second home shopper, or the borrower with a broken ARM.

We operate in a crowded marketplace, in a blogosphere that is doubling every five months. Your competition is just a click away. How can you stand out? I love the solution: Just be slightly famous. Write, blog and drag a long tail behind you. Focus your message, write to engage the reader, and give them something they would have a hard time finding anywhere else.

I am inclined to favor real estate secrets, tips and gossip. In fact, I am debating just what (and how much) I should reveal in my next post....

Stay tuned.

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Tags:
real estate secrets
real estate gossip
blogosphere
active rain
viral blog

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Rainmaker
246,043
Gena Riede
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Riede Real Estate, Lic. 01310792

Roberta, my mind is running away with the long-tail (perhaps there is a long tail in the dashboard somewhere).  Good read. Thanks for the recommendation. Famous...mmm maybe just slightly famous, I might want to be able to go in public without the poporatzie (whatever on the spelling!)

December 11, 2006 08:54 AM
Rainmaker
198,339
William Collins
Director of Property Management
ERA Queen City Realty
Roberta, Thanks for the post. Sound advice for those looking to stay in front of the pack!
December 11, 2006 09:11 AM
Rainmaker
451,192
Allison Stewart
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904
St.Cloud Homes
Ooohhh love the trade table talk!  Thanks for sharing!
December 11, 2006 01:55 PM
Rainer
29,130
Toby Boyce
MBA, Delaware Ohio
Howard Hanna RealCom Realty

I love this kind of chat -- and it sounds very close a blog I'm working on for Active Rain in the next couple of days. Bait, bait, bait.

If I could add one more comment: Don't be SHY. As they say, the shy agent has hungry children. But in the case of blogging, if you get kudos from someone then "share" it on your blog, even if only as a comment.

For example, I was recently called a "rising star" by Sellsius, and I included it as a link in my post, because we can say "wow I'm great" but when someone else does the credibility goes up 10-fold.

 

December 12, 2006 10:20 AM
Ambassador
1,605,621
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

Toby, Please check your link. It is not working and we would really like to read about your "Rising Star" status!

 

www.Homerome.com

Baltimore,Md.

February 05, 2007 10:08 AM
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Rainmaker
186,203

Roberta Murphy

Carlsbad Real Estate and Homes
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