The Top 12 Hyper Local Blog Post Ideas

By
Real Estate Agent with North Orange County CA Real Estate Specialists BRE# 01277795

Hyper Local Posts Bring In Leads And ProfitMoney Magnet

Whether you’re a butcher, baker, candlestick maker or the neighborhood real estate agent, hyper local blog posts can absolutely bring in leads and profit.


I have used some of the methods below, and can attest to the fact that they work, and will get your phone ringing, if you write them in the proper way, and optimize your content for the SERPs (Search Engine Results Pages).

Here’s My List Of The Top 1 Dozen Ideas For Hyper Local Blog Post Content:
1. Market Reports

Great for real estate agents or mortgage loan originators, to establish themselves as the city or neighborhood expert. If written with the right keywords, clients will find you while searching for homes. If you’re not in the real estate industry, consider “teaming up” with a local agent
and working on this project together. This will help both of you, especially if you can work out some sort of trade or mutually beneficial agreement.

2. Local Christmas Parades, Tree Lighting Ceremony or “Meet Santa”
events


These blog posts are great for any type of business and locals will appreciate the information that you’re sharing. Locals are also great contacts to have, for not only their own consumption, but for the friends and neighbor referrals that they’ll send your way.

3. Tax rates comparison chart

Write a blog post that includes a chart of all of the tax rates in your county, or maybe just a comparison between a few surrounding cities. Potential homeowners will find and appreciate the
information, and this gives your business exposure, regardless of what your products or services are.

4. Neighborhood School Report

Giving stats and details about the local schools is another perfect way to show how much you know about your city, and will expose all types of businesses to young families in your area, or those looking to move to your area. Be sure to include links from your blog post to the
district and/or school's websites, as well as links to specific pages, such as the class supply list, or holiday/school year schedule, which are popular and frequently searched items.

5. A Book Report

Yah, you’re probably thinking, “uh, I stopped doing that after I graduated”. I’m not talking about an actual book report where you give the plot and synopsis, I’m referring to an overall idea of what was in the book, and choosing one that has to do with your business or industry. For example, if I owned a restaurant, I’d pick a book written by a famout chef, one that's
really popular right now. Again, this lets consumers know that you really know your business, and that you’ve even taking the time to read what other professionals and “experts” have to say about your craft. A consumer searching for the book online may find your blog post, and viola… you’ve attracted someone new to your business and blog.

6. Road Work/Freeway Closure

This may sound boring to you, but if you’re a consumer traveling, and you hit an area that has been shut down and don’t know why, you may go home and look it up online. Home buyers will also find this type of post, if you use the city name enough in your blog, and now they’ve been introduced to your business in the process and know that it’s in the city that they’d like to
live in. There are so few of your peers that will actually take the time to do this, so you are bound to get some exposure from a curious traveler or home seeker.

7. Grand Opening

Writing a blog post about another business may seem strange, but you really can use their marketing to your benefit. Consumers that have either driven by or received snail mail about their new store may be searching online for more info. Imagine how easy it will be for
them to find your blog post if you use their name as a keyword, several times throughout the content. Always remember to include info about your business at the bottom of the article and
send a copy to the new business owner, who will most likely be thrilled by the additional exposure, and may even return the favor.

8. Local Donation Drives

What a better way to connect with potential customers than through giving to others. It’s a perfect way to bring like-minded people together.

9. Halloween Hot Spots

This can include haunted houses in the area, pumpkin patches, public gatherings/parties and safe trick or treat locations for kids. Parents will love you for supplying this info all in one easy to find blog post!

10. City Updates

This type of blog post could cover anything that’s new and exciting in your city, or neighboring cities- ie: Are there new buildings going up, new housing developments being built, new parks, rezoning of a particular area, etc… You’ll have plenty of places to easily insert the names
of the cities that you’re writing about, to boost that keyword content.

11. Politics And Polling Places

You could actually get several blog posts out of this category, as you write about the people that are running for office, public sentiment, your opinion, and places to cast your ballot. A word of caution with this one; politics is a subject that can get a heated debate going,
so tread lightly, unless you don’t mind being controversial and potentially ruffling a few feathers ; )

12. Library Events

If you have a library in your area, that’s great. If not, then use one nearby or a county library for your blog post. It’s still exposure for your business. Many libraries hold events for children
throughout the year, so you can get a few posts from that, as well as simply writing a blog post about the library’s business hours, the atmosphere inside the library (ie; fireplace, comfy seats to read in, available coffee, etc…), special rules or guidelines that they may have, etc...

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. John Pusa 10/27/2011 12:25 AM
  2. Mary Macy 10/30/2011 11:43 PM
  3. Ron Marshall 03/27/2012 01:22 PM
Topic:
Real Estate Sales and Marketing
Location:
California
Groups:
Inspiration Station
Realestateandfunding
Tags:
attracting clients online
blog content
hyper local content

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Show All Comments
Rainmaker
826,035
Marc Swartz
Toronto, ON
CPA, CA - Toronto, Durham & York Regions, Ontario

Hi Gina - You have highlighted a number of great ideas for local posts that will help many ActiveRainers.

October 27, 2011 10:27 PM #37
Rainer
297,300
Gina Lemos
North Orange County CA Real Estate Specialists - Yorba Linda, CA
Orange County CA Real Estate Agent

Wow-Thanks SO MUCH to everyone for all of the positive feedback and for taking the time to comment! It's great to see that so many of you found the ideas helpful!

Tammie, Virtual Shows & Win-Win Realty- Very creative and awesome ideas! Thank you for sharing them!

Evelyn- Too funny! Yah, mysteries are fun (and some real estate transactions & clients are a mystery-LOL) but I don't think that'll work for these types of posts ; ) Sorry about the links. I believe I've fixed the problem, but if you'd like to reach the site directly, it's GetREELBlog.com. Thanks for reading my post and commenting!!

Hope you all had a wonderful and successful week!!

Gina

October 27, 2011 10:42 PM #38
Ambassador
532,826
Peter Pfann @ 1 Percent Realty Victoria, and Pay-Less For Victoria Real Estate Results!
1 PERCENT REALTY, Victoria BC www.1percentrealtyvictoria.com - Victoria, BC
Talk To Peter 250-213-9490 www.pay-lessrealty.com

Hi Gina,

excellent list of hyper local post ideas, we recently started do park and beach visits and share the pictures.

October 27, 2011 11:05 PM #39
Rainer
297,300
Gina Lemos
North Orange County CA Real Estate Specialists - Yorba Linda, CA
Orange County CA Real Estate Agent

Hi Peter & Linda- That's a great idea! Very smart & I'm sure potential home buyers appreciate the pictures.

Thanks for reading and commenting!

Gina

October 27, 2011 11:41 PM #40
Rainer
237,553
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Gina--love your ideas--well, I can't use the Realtor one, but the other ones are great.  I have spent more time lately working on localism posts and find one of the interesting results is being much involved in the community. 

October 28, 2011 02:00 AM #41
Rainmaker
1,159,208
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Great list. I like the road foreclosure one and the tax idea. I also like the donation, city, and polling concepts. On my idea list!

October 28, 2011 04:10 AM #42
Rainmaker
257,111
Steve Warrene
Keller Williams Realty - Cranberry Township, PA
The Warrene Team - Your Pittsburgh Professionals

Gina, Hyper local is the greatest on line tool for us as bloggers.  ActiveRain is the best place for all real estate professionals to post about the local areas.  I LOVE ActiveRain for the hyper local and for the learning capability we have here.  We can ask anything about real estate and get a few different successful ideas and solutions.

October 28, 2011 05:21 AM #43
Ambassador
1,463,210
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Gina, Some of our posts that Google Analytics show get looked for a lot, and some overlap your list:  School report cards, a local school tax levy (even got us quoted in a regional magazine), a locak cupcake cafe, Christmas tree farms (just heard last night from a local tree farm based on our post from 2010!).   It definitely works, we're getting found :)

October 28, 2011 06:00 AM #44
Rainer
9,227
Mark Welsh
Kirkland, WA

You have some great thoughts on this post.  I never understand what some people think when they don’t giver consideration to other points of view.  I guess I should have know by now that there are so many different thoughts out there.

October 28, 2011 09:20 AM #45
Rainer
79,157
Timothy Mattingly
River Valley Group Louisville KY louisvillehomesreport.com - Louisville, KY
Louisville Homes for Sale

Thank you for the list.  Gives me something to work from- I also like to do historical area posts using the 'historical marker' signs we have in our area.  100,000 POINTS!  good job

October 28, 2011 09:43 AM #46
Rainmaker
111,122
Jerry Morse
The Morse Company - Janesville, WI
BBA,GRI

Thanks for the list.  We all need fresh ideas or to be reminded of what we already new.                     

 

 

October 28, 2011 11:38 AM #47
Rainer
52,290
Shawn King
Boise Premier Real Estate - Star, ID
Star, Boise, Eagle, Meridian Real Estate

Great Ideas!  Bookmarked!

October 28, 2011 12:33 PM #48
Rainmaker
168,353
Jack O'Neal
Solutions Real Estate - Phoenix, AZ
High Touch High Tech

I blog a lot about homes for sale in certain school boundarys

October 28, 2011 01:45 PM #49
Rainmaker
237,298
Kim & Kristine Halverson
www.KimAndKristine.com, Santa Monica Real Estate :) - Santa Monica, CA
Realtors, Santa Monica Real Estate, CA

Good list!  Kristine :)

October 28, 2011 01:47 PM #50
Rainmaker
570,044
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Gina,  Our area is very well known for annual sand castle sculpting events.  I try to cover them knowing they attract approx 70,000 visitors each year.

October 28, 2011 01:59 PM #51
Rainmaker
1,070,712
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Great ideas Gina. The localism posts have been working great for me, thanks for sharing some additional great ideas, have a great Friday.

October 28, 2011 02:31 PM #52
Rainmaker
221,474
Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Hi Gina, what a terriffic list you've made.  I'm sure there are several I could incorporate in my routine.  Thanks so much for sharing!

October 29, 2011 01:39 AM #53
Rainer
297,300
Gina Lemos
North Orange County CA Real Estate Specialists - Yorba Linda, CA
Orange County CA Real Estate Agent

Thanks Cheryl & Janet!!

Hi Steve- I couldn't agree more!

Hi Liz & Bill- So happy for you- that's great to hear!

Hi Mark- Yah, I hear ya. But if we all agreed with each other, it would get boring ; )

Hi Timothy- Thanks so much! Another great idea!!

Thanks Jerry & Shawn- Glad I could help!

Hi Jack- Very smart! Definitely attracts the younger families searching for homes online.

Thanks Kristine!

Awesome idea Bill! Every area has a niche that can be used to attract consumers online.

Thanks Scott and Michael! So good to hear that they're working for you Scott!

I hope that you're all having a perfect weekend & thank you all for reading and commenting!!

Gina

 

October 29, 2011 03:25 PM #54
Rainer
122,923
Kim Skumanick
Lewith & Freeman Real Estate - Tunkhannock, PA
Gina, Just read your blog post as another Rainer reflagged it today. Guess I better start my list of local Easter egg hunts to post! Thanks for the ideas.
March 27, 2012 01:31 PM #55
Rainer
297,300
Gina Lemos
North Orange County CA Real Estate Specialists - Yorba Linda, CA
Orange County CA Real Estate Agent

Hi Kim,

Too funny! I just finished mine & published it on my WordPress blog. So glad you found my post!

Thanks for reading and commenting,

Gina

March 27, 2012 02:27 PM #56
Show All Comments
Rainer
297,300

Gina Lemos

Orange County CA Real Estate Agent
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