"I Will Not Let You Down."

Real Estate Broker/Owner with J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

J Philip Real EstatePeople are hurting in this economy. Many good folks who did nothing wrong are caught in the undertow of the recession and can't find a soft spot to land. Upon occasion, I run into people in those circumstance. If they had been born at any other time in history, they wouldn't face foreclosure. They'd have equity, probably their job, and even if they were in a pinch they could sell and realize respectable proceeds. But not in this day and age. 

The worst part of owning distressed property is not financial. It is emotional. Most people that face bankruptcy or foreclosure know where their next meal is coming from. But they don't know what the next mail delivery will bring or who will be calling them the next time a phone rings. Add to that the fact that in Westchester, even modest homes have high prices compared to most of the country, and the hole they stand in seems deeper. 

Today, I explained to a new client what I always say to anyone facing foreclosure:

I will get this done for you. I promise you my very best, and frankly that is pretty good. I will not let you down. I have done this sort of thing over 50 times. I like your chances. 

And with that, my brand new client burst into tears. In a sea of collection calls, nasty letters, a failed loan modification and 2 years of financial setbacks, someone they were referred to by their lender out of the CDPE directory told them that they finally had an ally. 

Ronnie, my admin, had to run and get some tissues, and Mr Seller did what he could to comfort his wife. But the whole thing was cathartic. 

And maybe I sound cocky, I don't know. All I do know is that we have a track record, I have an awesome team, great lawyers, and a support staff on the admin side that cares as much as I do. I put my good name on the line when I make promises in the face of the unknown, but thus far we've been pretty fortunate. The last short sale application that failed and ended in foreclosure was 2007 (and the bank took a six figure bath). The rest closed. 

My clients left the office out a few tears and also having shed some worries as well. For the first time, they had a plan. And a team. And professional help. All my best. Typically, my best gets the job done, and I am not afraid to reassure my clients. Some people need to hear it. 


Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Dorie Dillard 10/28/2011 05:19 PM
  2. John McCormack 10/29/2011 09:18 PM
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Home Selling
40 Somethings
Bartender, Make it a Double
Short Sale REALTORS®
Westchester County
short sales

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Show All Comments
Ann Wilkins
Oakland, Berkeley, Piedmont CA
East Bay Sotheby's International Realty

Great post Phil!  You hit the nail on  the head in why I don't take short sale listings.  Although I have a CDPE and have represented buyers in dozens of successful short sales, I just DON"T have the confidence to say your  words:  I will get this done for you. I promise you my very best, and frankly that is pretty good. I will not let you down. 

I just don't feel confident enough and I would never want to let someone down because of my lack of experience.  The short sale listing is  just too much of a burden/pressure for me - would rather focus on the buyers.  Next year maybe - who knows but for now, I refer to short sale specialist like you!

October 29, 2011 12:43 PM
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

I imagine some of those tears were also relief.

October 29, 2011 01:08 PM
Karen Steed
Associate Broker Haralson Realty licensed in GA and AL
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton

Great post Philip.  I admire what you are doing to help out distressed homeowners.  I have tip-toed into the short sale arena, mostly by defalt.  I have helped some sellers, and others were just too far gone when I got there.  The stress is just too much for many homewoners to deal with.


October 29, 2011 02:15 PM
Ginny Gorman
Homes for Sale in North Kingstown RI and beyond
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate

Phil, it does become a calling Phil and who better do the job in Briarcliff Manor NY then you and your team...having dealt with you personally I know how you would treat each of these short sale transactions...clients are lucky to have you...it is interesting because I approach it similarly and consider it my 'charge' to do my best for all my short sale clients..

October 29, 2011 02:32 PM
Edward Perez
NJ Luxury Group - Serving Hoboken & Northern NJ
RE/MAX Gold Coast Realty

Great job!

Not only helping individuals have a fresh start but also helping to get our economy back in shape one family at a time!

Phil, you're doing good work my man...keep it up.


October 29, 2011 03:40 PM
Judi Monday
CRS-Green Valley AZ Expert, Green Valley Arizona R
RE/MAX Valley Properties

They are truly blessed to have someone like you in their time of need.  You haven't forgotten the very human side to what we do.

October 29, 2011 04:39 PM
Kimo Jarrett
Kimo's Lifestyle Solutions
WikiWiki Realty

Interesting post about being compassionate and optimistic regarding a distressful situation, yet while I applaud you being fearless, this circumstance is just the beginning and I'm certain everybody would like to know about the rest of the story. 

October 29, 2011 09:17 PM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Many responbsible people are caught up in this mess and they have never faced anything like it before.  

October 29, 2011 09:42 PM
Elyse Berman, PA, ABR, GRI, Realtor
Boca Raton, Delray & Highland Beach- 561-716-7824
Realty Associates Florida Properties, Boca Raton, FL

They're lucky to have you in their corner.   I'm sure they're emotionally drained and exhausted and very grateful to have someone on their side for a change.   Helping people is a good thing and these are people who need help. 

October 29, 2011 10:08 PM
Justin Dibbs
REALTOR® - Ashburn Virginia Homes for Sale
United Real Estate

Wow, two thirds of your listings are short sales?  You my frined are a brave man.  Keep on keepin' on!

October 29, 2011 10:45 PM
Tamara Schuster
Realtor Broker - Naperville
Naperville Glen Ellyn Lisle Plainfield Wheaton Illinois

Such a great post.  If people knew how much we cared and how much we could help they would call us before they get over their head. So great to share as my most difficult sales are also the most time consuming and rewarding.  It is all about helping the people.

October 30, 2011 12:32 AM
Stephanie/Bob The Ruiz/Miller Team
The Ocala Dream Team
Keller Williams Cornerstone Realty

Hi Phillip, Great post.  Here in Florida many of our short sales make little or no money.  But the satisfaction of helping people makes up for it.

October 30, 2011 10:02 AM
Akerly Real Estate Team Manhattan & Brooklyn Real Estate
Akerly Real Estate Team

When families are experiencing despair from foreclosure or other financial hardship, it's amazing how uplifting it can be just to speak to someone who can illuminate the path that is in front of them.  It's reassuring to know they don't have to go it alone and even just to hear what they can expect along the way.

October 30, 2011 10:10 AM
Kathy Strader
Memorial Staged Homes

Sometimes it is really nice to be able to rest in someone elses confidence.  Good job!

October 30, 2011 11:11 AM
Ken Anderson
Broker in Burlington, Ontario
Sutton Group Results Realty Inc.,

Your arrogance is blatant!  But if followed up with performance, it can be actually mystifying and spiritual to the seller who has mostly given up all hope, and they will fall on their knees in your presence.  Good for you, it must be a very satisfying feeling when you do these deals successfully, discounting even the commissions earned.  There is a street idiom:  "It ain't lyin' if you do it!"  Congratulations on the feature.

October 31, 2011 08:43 AM
Jayson Holland
Jay Holland

Love it! Way to go. Sounds like you have every right to be cocky. Attitude is contagious. To be the best you have to be the best. I also love to be able to look people in the eye and say "I wont let you down" and know that I wont. That is one reason why we do what we do....to wear the super hero cape.


Although they walk through the valley of the shadow inventory, they need fear no evil, for J Philip is there with them, ready to stare down the evil and conquer it!  :-)



October 31, 2011 12:06 PM
Corianne Fugate
R.W. Price and Associates

Your post is uplifting - and no, if you do what you say it's not being cocky!  The hard part of trying to help the folks in this situation is that they seem to wait til the last minute to search for the help they need instead of searching for help the minute they know they are going to need the help.  I am finding that many of the folks calling our office have waited too long. We have been able to help a few - just not all.

October 31, 2011 01:01 PM
Terronald Logan
Realtor, Homes for Sale - Austin, Texas
Keller Williams Realty

You are clearly a great agent looking out for the best interest of your clients and doing your best to come from contribution in order to get their goal of releasing themselves from this financial burden.  The real objective, like you did, is to treat these clients as if they are our loved ones.  How would you talk to them if it was someone you really cared about?  What you are doing is truly saving these people, whether they know it or not, and they are lucky to have you versus another agent who's just out to put a sign in the yard and take another listing.  Good for you!

October 31, 2011 11:24 PM
Stu Dye
The Mortgage Guy
Residential Mortgage Services, Inc. (RMS)

J Phillip,

I'm a little behind in my AR reading, but I felt compelled to comment on your post.

Keep up the good work and more importantly, the good karma...  The industry needs more "can-do / will-do" people like you and your team.

Happy Sunday!

-Stu Dye

November 06, 2011 10:38 AM
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765

Distressed property owners are stressed out and overwhelmed, it's great to give them the confidence and reassurance that there is help in their situation. We can offer a lot of comfort in a time of need. Congrats!

February 13, 2012 08:42 AM
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J. Philip Faranda

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Additional Information





\"'\" There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. \"'\"
by drmoi
\"'\" Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more \"'\"
by junglegirlnyc
\"'\" Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more \"'\"
by MommyJ9





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