What Your Video Viewers Aren’t Telling You!
“I loved that video you made.”
“That was a cute video”
“It was entertaining; I watched it over and over”
Reviews like this have its benefits. We can feel good about putting together a video that is appreciated by those that respond. But there are loose ends to this thinking. Here are a few problems with this sort of review.
Not everyone is completely honest about what they saw.
Not everyone will respond with a review.
The viewer may like and dislike parts of the video.
YouTube Insight Hot Spot can help!
The "Hot Spot" feature tells you which parts of your video are hot and which are cold by looking at bounce and rewind rate to videos of a similar length. At any time point in the video, you can see if more or less viewers are dropping off than on average.
Let’s look at four examples of actual videos and the related “Hot Spots”. The graphs to the left show how well received the video is at any second of the video. While on YouTube you can play the video in real time as the vertical marker track the graph on the left.
(above) The green line is low, not a lot of interest overall. There is a strong peak which means that the viewers were very interested in that portion of the video. Wouldn’t be important to know what is in that portion of the video? I think so.
(above) The green line is in the middle and fairly flat. This video is only 12 seconds long, but has been viewed over 5,000 times. Perhaps their search brings them to the video, many watch it to the end, a few exit before the end, bringing the green line downward.
(above) Note the Audience Attention bar in the right hand corner of the graph on this one – very low. Not a lot of interest in the video in general, but the waviness of the green line means that there is definitely portions of the video that viewers went back to or skiped in viewing it. I learned a lot from this one!
(above) The solid red bar in the Audience Attention area shows me that this is a short video with some catchy music and some special effects that kept the attention of the viewers.
Getting feedback from others may be lacking in truth and thoroughness. Hot Spots can be utilized to get honest, helpful reviews to your videos. With this information we are able to create better, more effective videos in our marketing efforts.
Good Luck in all your real estate marketing.