What Your Video Viewers Aren’t Telling You!

By
Home Builder with Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 CSL#642819
http://actvra.in/m9v

   

What Your Video Viewers Aren’t Telling You!

 

“I loved that video you made.”

“That was a cute video”

“It was entertaining; I watched it over and over”

 

Reviews like this have its benefits. We can feel good about putting together a video that is appreciated by those that respond. But there are loose ends to this thinking. Here are a few problems with this sort of review.

  • Not everyone is completely honest about what they saw.
  • Not everyone will respond with a review.
  • The viewer may like and dislike parts of the video.

 

 YouTube Insight Hot Spot can help!

The "Hot Spot" feature tells you which parts of your video are hot and which are cold by looking at bounce and rewind rate to videos of a similar length. At any time point in the video, you can see if more or less viewers are dropping off than on average.

 

Let’s look at four examples of actual videos and the related “Hot Spots”. The graphs to the left show how well received the video is at any second of the video. While on YouTube you can play the video in real time as the vertical marker track the graph on the left.

 

 

 

 

 

 

 

 

 

 

(above) The green line is low, not a lot of interest overall. There is a strong peak which means that the viewers were very interested in that portion of the video. Wouldn’t be important to know what is in that portion of the video? I think so.

 

 

 

 

 

 

 

 

 

 

(above) The green line is in the middle and fairly flat. This video is only 12 seconds long, but has been viewed over 5,000 times. Perhaps their search brings them to the video, many watch it to the end, a few exit before the end, bringing the green line downward.

 

 

 

 

 

 

 

 

 

 

 

 (above) Note the Audience Attention bar in the right hand corner of the graph on this one – very low. Not a lot of interest in the video in general, but the waviness of the green line means that there is definitely portions of the video that viewers went back to or skiped in viewing it. I learned a lot from this one!

 

 

 

 

 

 

 

 

 

 

 

(above) The solid red bar in the Audience Attention area shows me that this is a short video with some catchy music and some special effects that kept the attention of the viewers.

 

Getting feedback from others may be lacking in truth and thoroughness. Hot Spots can be utilized to get honest, helpful reviews to your videos. With this information we are able to create better, more effective videos in our marketing efforts.

Good Luck in all your real estate marketing.

 

 

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  1. Kathy Sheehan 10/30/2011 09:18 AM
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Rainmaker
1,404,311
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The real estate video is not Hollywood entertainment, not created with a 40 million dollar budget. Real video gets the buyer from out of town to the area, to the property during a flight delay using his Droid. Real video is a way to see more area events and make a decision to shift the focus to now watching your videos on property listings. Many videos don't work, deliver because no edits, just agent, broker throwing together a two minute blah blah look at me little jack horner blurb. Give the buyer something that saves gas, time, and is helpful. And don't forget the SEO we do on blogs. Many videos are not built for search engine attention. They were not optimized. Or you have only a few and wonder why no following. Have over 500 on youtube alone and they work if you see the audience that needs them, and you give them what they need, expect. Not for entertainment.

Oct 30, 2011 04:34 AM #1
Anonymous
Anonymous
Anonymous

Except in the rarest of circumstances, I don't watch videos unless it's something like Halloween, Halloween 1, Halloween 2, Halloween 3, Halloween 4, etc., or a music video. Actually, I don't "watch" the music video either. I'm just looking for the music.

I have yet to find a non-professional video that's made well, and I don't like to go through the video, start, pause, start, pause. Give me pictures and descriptions which I can get through much faster than a video and I'm a happy camper.

The only thing worse than people hmmming, you knowing, uhing, etc., in person is people doing the same thing in a video. Give me Brad Pitt and Angelina Jolie!

Oct 30, 2011 04:36 AM #2
Rainmaker
68,299
Diane Grady
Coldwell Banker Premier Properties Saint Augustine, Florida - Saint Augustine, FL

Very interesting Tom. I had not heard of this before. Really tells the whole story. Thank you!

Oct 30, 2011 05:22 AM #3
Rainmaker
1,672,501
Debbie Gartner
Floor Coverings International Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

wow, I did not know this was available on youtube.  cool.  I will need to check out some of mine.  Not my personal one...that is too painful to get feedback on, but the others.

Oh, and I have no idea how to edit...so I guess maybe that will be one of my winter projects when things slow down in Dec/Ja.

Oct 30, 2011 06:50 AM #4
Rainmaker
565,601
Kathy Sheehan
Movement Mortgage 770-634-4021 - Atlanta, GA
Branch Manager

I wasn't aware of any of this.  Thanks for sharing the information. 

Oct 30, 2011 08:31 AM #5
Ambassador
1,652,860
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

It looks like a wonderful tool. . I wish there was something similar or my blog

Oct 30, 2011 09:24 AM #6
Ambassador
1,103,939
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

That is cool stuff. I do need to do more video, but have trouble finding time to add it to the routine.

Oct 30, 2011 10:14 AM #7
Ambassador
770,525
Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

Tom - I love this information and think it's a helpful tool to show what works for videos. In order for folks to watch a video it needs to be short  and somewhat entertaining- otherwise, it had better be a Hollywood production. Nobody has the kind of time to invest in somebody's non-pro video - unless they are "specifically" looking for a certain home or property, then you might pull in that particular audience. Wonder why so many folks ignore that basic information? 

I won't even start watching a video if I see it's much more than two minutes.  I don't have the time.


At any rate, thanks for sharing the you tube tool.

Oct 30, 2011 10:43 AM #8
Ambassador
1,218,273
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tom - That's a useful tool for fine-tuning an approach to good video, something that is on our to do list as soon as we get enough clear space and time to research how to do it right and start moving up the learning curve. Thanks for posting this.

Oct 30, 2011 11:35 AM #9
Rainmaker
926,750
Will Hamm
Hamm Homes - Centennial, CO
Where There's a Will, There's a WAY!

Hi Tom, all good information.  I was just at a meeting on Thursday and the speaker was big on you tube videos.  Now sure if everyone is honest about their opinion

Oct 30, 2011 12:31 PM #10
Rainmaker
1,316,646
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Andrew - Short and sweet videos, save the viewer time, and optimize the video - all great points here!

Russel - I wonder if Brad and Angelina would help me with a video. It would be attractive to watch.

Diane - It does answer a lot of unknowns.

Debbie - Hope things don't slow down for you, but if they do, you have a plan.

Kathy - It's amazing what is available out there.  :)

Melissa - We do need to make some tough choices some times don't we? Maybe you will have more time in the future.

Debb - Thanks for the comment. Short and attention grabbing is important!

Dick - Sometimes the best way to learn is to just start. Would love to see your videos!

Will - We do tend to be polite sometimes in our critique. There does seem to be value in the YouTube video postings.

Oct 30, 2011 03:21 PM #11
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Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366

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