Top 10 ActiveRain Outside Blog Tips

By
Services for Real Estate Pros with To Be Announced...

ActiveRain Outside Blogs offer members the opportunity to have a "stand alone" presence outside the network and they are included with the rainmaker memberships.  I still get many questions on how to set these up and the most common question is "How do you customize it so it's not like anyone elses blog?"

Here are my top 10 best practices and tips for those Rainer's wanting to maximize their outside blogs.

1. Select a theme that works best for you, your brand, your company and target audience. 

2. Utilize all the features and tools available form the dashboard toolbar.  (you must be logged in)

3. To customize the CSS formatting, colors, backgrounds etc. and if you're a techy, use the Chameleon theme.
I like it because I can make sure my blog won't ever look like anyone elses.

 

Maximize your SEO, analytics, and widgets by implementing the tools made available. 

4. I highly recommend the "Google Search" which magnetically draws the Google spiders to your site.  Since this is a Google product and tool, I can assure you that they follow its placement and use very diligently.  Make sure you have plenty of content on your site first, you don't want to draw Google attention to your site if you only have 3 or 4 posts there.

5. Adding the "Analytics" tool helps so you know what's working best, and tracking your visitors and target audience couldn't be made any easier. You can't add the Google analytics to your ActiveRain blogs, but you can add it to your outside blogs. 

6. Each of these tools available adds additional value to your outside blogs but it's your content that matters the most. Great content on ANY blog will garner traffic and create business opportunities.  Allow those that find you the chance to get notified  via email every time you post something by adding the "feedburner" widget. Let people subscribe to your blog.

Note: MyBlogLog and Retaggr are no longer services that are available on the web.

7. Give your outside blog a Kick-Arse custom domain name (it's included) making it easy to search for your site, find your site, and easy for you and clients/targets to remember.  What's in a name?  Everything, so try to incorporate the most important aspects of your blog in the title to get the most impact and results.  Including Hyper-local if you can is always a good thing.

Note: The "Internal" URL is your back-end dashboard, the "Custom Domain" is the public view.

8. Adding good "links" and using great anchor text for "calls to action" is a key traffic generator and lead capture opportunity that often times gets over-looked and most often under-utilized.  Think about what would make someone absolutely have to click on these links and trust me, they will.  I can prove this by just having you create a link similar to this one that says something like... "DON'T CLICK HERE!"  haha~

Adding links is easy: Just paste the URL in the Link box, and place the anchor text in the Title box.

BTW -  Did you click on the DON'T CLICK HERE link?  lol~ 

9. The last thing you should know is that the SEO (search engine optimization) on outside blogs carries a great deal of weight in the SERPS (search engine results page) which is great for your ROI (return on investment) since ultimately the people you are trying to reach and get in front of are the ones that will find you when searching the Internet.

Google search results DO matter, and where you land on the page makes all the difference in the world.

10. All of these tips and best practices are to help you do one thing: create content that cultivates traffic/visitors which allows you to capture contacts and convert them to clients right?  There are really ONLY two types of people out on the web and searching Google: Those that know you, and those that don't.  Which audience is your target?  Exactly! :-)

ActiveRain outside blogs are one of the best and most powerful tools that I think ActiveRain offers its members, but then on the other side of that coin, the greatest tools and power of ActiveRain IS IT's MEMBERS!!

 Stop by anytime and check out my ActiveRain Outside Blog at http://ActiveBradsBlog.com

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Re-Blogged 17 times:

Re-Blogged By Re-Blogged At
  1. Morgan Evans 10/29/2011 10:00 AM
  2. Kathy Sheehan 10/29/2011 10:42 AM
  3. James Muhammad 10/29/2011 11:16 AM
  4. Mary Macy 10/30/2011 11:41 PM
  5. Arpad Racz 11/01/2011 03:50 PM
  6. Josef Katz 11/04/2011 09:19 AM
  7. Yvonne Burdette-Van Camp 11/04/2011 09:32 AM
  8. Cheryl Ritchie 11/04/2011 09:33 AM
  9. Praful Thakkar 11/13/2011 10:29 PM
  10. Lynn B. Friedman 11/16/2011 03:36 PM
  11. Pacita Dimacali 11/26/2011 01:24 PM
  12. Joni Staples 12/29/2011 05:11 PM
  13. Joe Jackson 02/04/2012 02:45 AM
  14. Debbie Gartner 02/05/2012 09:15 AM
  15. Laura Cerrano 02/05/2012 05:52 PM
  16. Gary Frimann 06/10/2012 06:36 PM
  17. Nan Jester 08/22/2012 08:19 AM
Topic:
ActiveRain Community
Groups:
The Art Of Marketing You
Realtors®
Outside Blogs
Active Rain Newbies
HELP/FAQ (Read 'Purpose Statement' Carefully!)
Tags:
best practices
top 10 tips
activebradsblog
activerain outside blogs

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Show All Comments
Ambassador
544,041
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- Concierge Service - Atlanta, GA
Timesaving Strategies for Atlanta Sellers & Buyers

Dear Brad,

I am only clicking on your posts from now on when I have plenty of time! I love reading what you teach and I just go from link to link and get lost in the BRAD TEACHINGS!

Have a happy day -
Lynn

Feb 04, 2012 08:42 PM #80
Rainmaker
511,401
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Brad ... Wonderful  I'm bookmarking it and taking it to the office today to absorb ... Superbowl Sunday ... I think I'll have plenty of time!

Feb 05, 2012 09:45 AM #81
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Lynn - hopefully the Brad teaching are "timely" and not too "time consuming" for you.  Always great to hear from you Lynn, hope you're having an awesome weekend.

Lisa - GO NINERS!!  Oh, that's right, they lost to NY.  :-(  What Superbowl???  Glad you liked the post, enjoy the game and the day today, I'm personally looking forward to watching the commercials. 

fyi...  C/21 is suppose to be airing their "Big" commercial today. 

Feb 05, 2012 10:23 AM #82
Rainmaker
997,080
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Brad... in my opinion... as can be typical of lists like this, this one is way too techie for many folks (like me) who would actually make great use of it if they could understand it.

This one... (Bless Your Techy Heart) at least for me... needs a translator, as far as I am concerned.

And of course, most folks who can read a list like this, and understand it, may not need very much of the information contained IN the list.  They already knew it.

It figures.

By the way... Great Post... LOL.

Feb 05, 2012 06:54 PM #83
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Karen - for you, there's only 3 things you need to know:

1. Pick up your phone...

2. Dial 707 646-1876

3. Know that the guy that will answer the phone (me) can walk you through or explain anything you ever need to know and will do it anytime you need! 

Sincerely,

Techy Heart Brad  :-)

Feb 05, 2012 07:20 PM #84
Rainer
5,000
Jim Graham
West USA Realty - Surprise, AZ

Hi Brad, great blog

I am very new to the Rain and need all of the help I can get.  The have signed up for future blogs and am looking forward to your wisdom.

Jim

Mar 10, 2012 03:03 PM #85
Rainer
7,672
Randi Lubenow
RE/MAX of Cherry Hill - Cherry Hill, NJ

Thanks so much for the information...for some reason I seem to have a mental block.

Mar 29, 2012 01:37 PM #86
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Randi - happens to us all from time to time. :-)

Mar 30, 2012 09:47 AM #87
Rainmaker
573,016
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
California Broker and REALTOR

Brad, I can't thank you enough for this.  I have bookmarked it and plan to re-read (and perhaps re-read after that).  It was exactly what I was looking for and found it under the FAQ section.  Thanks again!

Jul 27, 2012 08:17 AM #88
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Anytime Gary - I'm glad you found this information useful and worthy of revisiting.  :-)

Jul 27, 2012 08:49 AM #89
Rainmaker
104,416
Rhonda Duffy
Duffy Realty of Atlanta & Rainmaker Realty - Milton, GA
#1 Retail Listing Agent in the U.S.

Thanks for the list. Great how-to post!

Sep 10, 2012 08:06 AM #90
Rainer
131,756
A List Properties -San Diego Neighborhood Experts from Beaches to the Mountains
www.WhereToBuyInSanDiego.com 619.316.7445 - La Mesa, CA
A List Properties - San Diego Neighborhood Experts

Thanks for the info Brad, like the video too, but sometimes it is easier for me to see it in text and then apply.

Thanks.

Oct 14, 2012 11:07 AM #91
Rainer
157,727
Berni Kerr
Dominion Lending Centre - Mortgage Professionals Inc. - Port Dover, ON
AMP Mortgage Agent - Port Dover ON

Brad,

Had no idea there was so much to learn and how little I actually know about all tricks and twists.  Guess like in the days of school it's a matter of research and doing your homework! Thanks for all the good ideas and sources...now I have something to fill in some spare time with! :)

Nov 25, 2012 10:05 AM #92
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

There is always much to learn with all the new sites and technology emerging every day. I think the key is to align yourself with "those-in-the-know" just like you do a good mechanic or doctor. Don't try to learn and do it all yourself. 

Just my opinion...     :-)

Nov 26, 2012 11:33 AM #93
Rainer
55,733
Allen Lomax
Steed Talker Realty & Investments offering the best in horse properties and estates in Smoky Mountains of Western Nor... - Sylva, NC
WNC horse properties

Hello Brad -  Just came acros you article.  I still have many questions.  I have a blog on my firm's wordpress site.  Can I tie the active rain outside blog to my exisitng wordpress blog?  Or, is the outside blog a stand alone? 

Jun 18, 2013 05:26 AM #94
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Hi Allen - the outside blog is a stand alone.  You can of course direct the address to any domain of your choice.

Jun 18, 2013 08:02 AM #95
Rainer
55,733
Allen Lomax
Steed Talker Realty & Investments offering the best in horse properties and estates in Smoky Mountains of Western Nor... - Sylva, NC
WNC horse properties
Thanks Brad. I will have find out how to re-direct.
Jun 18, 2013 11:05 AM #96
Rainmaker
342,675
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

Brad,

Given all the updates to Google, is there value to having an "outside" blog on ActiveRain? Don't you think that if you duplicate content that this could pose a problem?

I have an strong AR blog, I have an "outside" blog at www.Annapolis-blog.com.  I recently relocated to Sarasota and and posting content to the new marketplace.  Obviously I don't want it posted on the old outside blog.  So, I'm thinking about either a new outside blog and dumping the old one or starting another outside blog.

I also have wordpress sites where I post unique content and which I reference in my AR posts or vice versa.  Since I have these wordpress sites, I'm not sure I see value in duplicated or non-duplicated content in an AR outside blog.  Thoughts?

 

Stephen

Nov 09, 2013 05:37 AM #97
Rainmaker
97,542
Kim Higgins
Realty Executives SELA - Mandeville, LA
ABR, CRS, e-PRO

Thank you this was very helpful!

May 21, 2014 03:33 PM #98
Ambassador
720,316
Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Anytime Kim, I'm glad to hear it was helpful. Hopefully you will increase traffic, appointments, and experience more client conversions. Best of luck always! :)

May 21, 2014 05:40 PM #99
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Brad Andersohn

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