Top 10 ActiveRain Outside Blog Tips

By
Real Estate Services with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

ActiveRain Outside Blogs offer members the opportunity to have a "stand alone" presence outside the network and they are included with the rainmaker memberships.  I still get many questions on how to set these up and the most common question is "How do you customize it so it's not like anyone elses blog?"

Here are my top 10 best practices and tips for those Rainer's wanting to maximize their outside blogs.

1. Select a theme that works best for you, your brand, your company and target audience. 

2. Utilize all the features and tools available form the dashboard toolbar.  (you must be logged in)

3. To customize the CSS formatting, colors, backgrounds etc. and if you're a techy, use the Chameleon theme.
I like it because I can make sure my blog won't ever look like anyone elses.

 

Maximize your SEO, analytics, and widgets by implementing the tools made available. 

4. I highly recommend the "Google Search" which magnetically draws the Google spiders to your site.  Since this is a Google product and tool, I can assure you that they follow its placement and use very diligently.  Make sure you have plenty of content on your site first, you don't want to draw Google attention to your site if you only have 3 or 4 posts there.

5. Adding the "Analytics" tool helps so you know what's working best, and tracking your visitors and target audience couldn't be made any easier. You can't add the Google analytics to your ActiveRain blogs, but you can add it to your outside blogs. 

6. Each of these tools available adds additional value to your outside blogs but it's your content that matters the most. Great content on ANY blog will garner traffic and create business opportunities.  Allow those that find you the chance to get notified  via email every time you post something by adding the "feedburner" widget. Let people subscribe to your blog.

Note: MyBlogLog and Retaggr are no longer services that are available on the web.

7. Give your outside blog a Kick-Arse custom domain name (it's included) making it easy to search for your site, find your site, and easy for you and clients/targets to remember.  What's in a name?  Everything, so try to incorporate the most important aspects of your blog in the title to get the most impact and results.  Including Hyper-local if you can is always a good thing.

Note: The "Internal" URL is your back-end dashboard, the "Custom Domain" is the public view.

8. Adding good "links" and using great anchor text for "calls to action" is a key traffic generator and lead capture opportunity that often times gets over-looked and most often under-utilized.  Think about what would make someone absolutely have to click on these links and trust me, they will.  I can prove this by just having you create a link similar to this one that says something like... "DON'T CLICK HERE!"  haha~

Adding links is easy: Just paste the URL in the Link box, and place the anchor text in the Title box.

BTW -  Did you click on the DON'T CLICK HERE link?  lol~ 

9. The last thing you should know is that the SEO (search engine optimization) on outside blogs carries a great deal of weight in the SERPS (search engine results page) which is great for your ROI (return on investment) since ultimately the people you are trying to reach and get in front of are the ones that will find you when searching the Internet.

Google search results DO matter, and where you land on the page makes all the difference in the world.

10. All of these tips and best practices are to help you do one thing: create content that cultivates traffic/visitors which allows you to capture contacts and convert them to clients right?  There are really ONLY two types of people out on the web and searching Google: Those that know you, and those that don't.  Which audience is your target?  Exactly! :-)

ActiveRain outside blogs are one of the best and most powerful tools that I think ActiveRain offers its members, but then on the other side of that coin, the greatest tools and power of ActiveRain IS IT's MEMBERS!!

 Stop by anytime and check out my ActiveRain Outside Blog at http://ActiveBradsBlog.com

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Re-Bloggged 17 times:

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Topic:
ActiveRain Community
Groups:
HELP/FAQ (Read 'Purpose Statement' Carefully!)
Active Rain Newbies
Outside Blogs
Realtors®
The Art Of Marketing You
Tags:
best practices
top 10 tips
activebradsblog
activerain outside blogs

Comments 96 New Comment

Ambassador
730,976
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

There is always much to learn with all the new sites and technology emerging every day. I think the key is to align yourself with "those-in-the-know" just like you do a good mechanic or doctor. Don't try to learn and do it all yourself. 

Just my opinion...     :-)

November 26, 2012 11:33 AM
Rainmaker
51,191
Allen Lomax
WNC horse properties
Steed Talker Realty & Investments offering the best in horse properties and estates in Smoky Mountains of Western North Carolina

Hello Brad -  Just came acros you article.  I still have many questions.  I have a blog on my firm's wordpress site.  Can I tie the active rain outside blog to my exisitng wordpress blog?  Or, is the outside blog a stand alone? 

June 18, 2013 05:26 AM
Ambassador
730,976
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Hi Allen - the outside blog is a stand alone.  You can of course direct the address to any domain of your choice.

June 18, 2013 08:02 AM
Rainmaker
51,191
Allen Lomax
WNC horse properties
Steed Talker Realty & Investments offering the best in horse properties and estates in Smoky Mountains of Western North Carolina
Thanks Brad. I will have find out how to re-direct.
June 18, 2013 11:05 AM
Rainmaker
327,019
Stephen Howell
Sarasota FL Homes For Sale 941-870-4141
Coldwell Banker Residential Real Estate

Brad,

Given all the updates to Google, is there value to having an "outside" blog on ActiveRain? Don't you think that if you duplicate content that this could pose a problem?

I have an strong AR blog, I have an "outside" blog at www.Annapolis-blog.com.  I recently relocated to Sarasota and and posting content to the new marketplace.  Obviously I don't want it posted on the old outside blog.  So, I'm thinking about either a new outside blog and dumping the old one or starting another outside blog.

I also have wordpress sites where I post unique content and which I reference in my AR posts or vice versa.  Since I have these wordpress sites, I'm not sure I see value in duplicated or non-duplicated content in an AR outside blog.  Thoughts?

 

Stephen

November 09, 2013 05:37 AM
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Brad Andersohn

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