This Ain’t No Popularity Contest...Um, Yes...It Is

By
Real Estate Agent with Tutas Towne Realty, Inc.

Is It A Popularity Contest? Yes!I read somewhere recently that real estate shouldn’t be a popularity contest. It’s a business and people need to make sound business decisions when they decide who to hire to sell their home. And same thing goes for agents when deciding who to refer a listing to. I think that’s probably sound advice...

But I also think that’s only half right. People should make sound decisions based on fact when they decide who to list their home with. People gravitate toward people they like and get along with. If those people (the consumer or other agents) don’t feel like they can get along very well with you they may not be comfortable giving their business to you. It could be that they feel their might be a problem with communication, or differing points of view...or who knows what else.

I can tell you one thing for sure, if they don’t like you and they feel uncomfortable from the start, the working relationship will suffer. I do my best not to be negative or dwell on the negative things that happen in life or business. I’m a fun kind of guy and I think that shows through my writing. You can’t take life too serious and you definitely can’t take things personal in this business.

Yesterday I received a short sale referral from another agent who I am friends with on Facebook. I’m not even sure I’ve read their blog, although I probably should have by now. But we get along very well and I was at the top of her mind when she needed to refer someone. It’s an added bonus that she knows I’m good at my job and I can help this seller. But when you break it down to the basics, she referred this seller to me because she likes me and I like her. So yes, it might be a popularity contest....and you know what? I’m OK with that.

Photo courtesy of auburnalumniassociation at Flickr

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Topic:
ActiveRain Community
Location:
Florida Polk County Davenport
Groups:
Cosmic Cow Pie...The Rome Way
Diary of a Realtor
Inspiration Station
Out Of The Box!
The Art Of Marketing You
Tags:
referrals
popularity
short sales

Comments 43 New Comment

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Ambassador
1,064,540
Joni Staples
Your Huntsville / Lake Livingston Area REALTOR®
Berkshire Hathaway Home Services - Anderson Properties

I am a social butterfly. I love to get out and meet people. Does that make me popular? I don't know, just because you know a lot of people doesn't mean they all like you. But I sure hope they do! :)))

October 30, 2011 12:06 AM
Rainmaker
278,506
Christine Hooks
Celebrating 20 Years in Real Estate!
Pino Agency

Jeffrey Gitomer always says, "All things being equal, people do business with people they like.  All things being unequal, they will still do business with people they like."

October 30, 2011 01:06 AM
Rainmaker
1,489,865
John Novak
Henderson, Las Vegas and Summerlin Real Estate
Keller Williams Realty The Marketplace

Alan said it best in #6 - "It's far more of a popularity contest than it should be." And if that's truly the case, is the client really getting the best agent, or just someone who was a chance connection online?

October 30, 2011 06:16 PM
Rainmaker
398,592
John Cannata
Texas Home Mortgage - Purchase or Refinance
214-728-0449 http://TexasLoanGuy.com

Congrats on the feature (speaking of popularity)... kidding. Anyway, I agree with you that it does make a difference. But the only way to be popular is for people to actually know you for something. Just have to hope its a good thing.

October 31, 2011 06:41 PM
Rainmaker
545,869
Janis Borgueta
LIC R.E Salesperson - Homes for Sale Newburgh NY
Key Properties of the Hudson Valley ~ 845-527-7115

All day long its a popularity contest! We pick and choose so many things and service providers based on who we "like" and eliminate those we don't. Our choices are based on so many things we have experienced in the past, to where we see ourselves in the future. Choice .....  a great tool!

November 02, 2011 12:55 PM
Anonymous
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Rainmaker
202,481

Nathan Tutas

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