Pro Photographers Understand How to Market Their Work, So Why Don't Realtors Get it?

By
Real Estate Broker Owner with Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes
http://actvra.in/yRF

 

Pro Photographers Understand How to Market Their Work, So Why Don't Realtors Get it?

 

Take a moment and visit the Photoshelter website, created for photographers who want to market and sell their work on the Web.  Photoshelter has great SEO and is one of the best-known photography websites out there.

Take a look at a couple of Photoshelter templates (both courtesy of Graph Paper Press and Photoshelter):

GraphPaperPress - Widescreen

 

Photo Workshop - Graph Paper Press

These Wordpress templates are clean, innovative and bold.  With big full-screen photo slideshows and simple navigation toolbars, the sites are remarkably uncluttered.

Compare these striking websites to some of the absoutely awful-looking agent and company sites out there. 

What's the difference?

Photographers know what they're selling.  They know you can't sell everything at once.  You can't sell your property inventory, your company and yourself, all on the same page, without making lots of compromises. 

Too many agent/company sites are copy-heavy, cluttered and look like a badly-made patchwork quilt of logos, blurred thumbnail photos and innumerable links.  They tend to require a lot of scrolling and upon entering the site, the viewer is forced to hunt all over the page for navigation and access to what they came to see in the first place.

Buyers don't come to your website to see a gigantic agent photo, nor do they visit your site to read all about your company history or your own biography. 

You have only a few seconds to draw a visitor into your site.  If the visitor has to run through a maze in order to get to the cheese, you've lost them.  Game over.

IN CONCLUSION:

Make your website look bold, clean and to the point.  Draw visitors in with striking, full-screen photos and simple navigation and you'll stand apart from the crowd.

 

 

 

Posted by

Contact Broker Eric Kodner with Wayzata Lakes Realty about Minneapolis & Saint Paul area properties, including Lake Minnetonka, Edina and the Minneapolis City Lakes area (Lake Calhoun, Lake of the Isles, Lake Harriet). We also sell on the Saint Croix River and on Lake Superior, including Bayfield, Wisconsin and Madeline Island homes.  With fourteen years experience marketing and selling waterfront properties in Minnesota and Wisconsin, we know Lake Minnetonka and Madeline Island real estate.

Wayzata Lakes Realty LLC (Minnesota) and Madeline Island Realty LLC (Wisconsin)

Real Estate Brokerage licensed in Minnesota & Wisconsin

Phone or Text Message 612.670.2539

EMKodner@Gmail.com  or

MadelineIsland@Gmail.com

Wayzata Lakes Realty

 

 

 

 

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Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 10/31/2011 05:29 PM
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Topic:
Real Estate Technology & Tools
Groups:
Photography
Photography, Advanced
Tags:
graph paper press
photoshelter

Comments 40 New Comment

Rainmaker
371,360
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

Russel - I'll have to check it out.  Thanks for the link!

November 03, 2011 11:49 PM
Rainer
62,132
John Wingate
Salisbury MD Real Estate, 302.339.5185, Salisbury, MD Homes
EXIT Shore Realty

Being professional is what all business minded people do. The photos are awesome and with the technology today even not so good photographers can make their pictures look like a million dollars.

This is what I woke up to in SAlisbury, MD yesterday.

 

November 05, 2011 09:32 AM
Rainmaker
371,360
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

John - Exactly. With the photography tools that are available to real estate professionals today, there's no excuse for bad marketing or so-so photography.

November 05, 2011 10:22 AM
Rainer
57,445
Wayne Jackson
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake
Lakeshore Realty 208-714-4109

Thanks Eric, I have already bookmarked this post. There's no use of having great photos if we can't display them corectly.

May 02, 2012 08:55 PM
Rainmaker
371,360
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

Wayne - I like Photoshelter, but there are other options for displaying large, dramatic photos, such as the single-property sites available from UltraSavvyAgent.com.

Photoshelter was designed for professionals who hope to sell their photographs.  I simply adapted a Photoshelter site to allow the display of some of my listing photos.

.

 

May 05, 2012 08:28 AM
Rainmaker
328,783

Eric Kodner

Wayzata Lakes Realty: Twin Cities, Madeline Island
Ask me a question about Twin Cities real estate
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Additional Information

741 Main Street, LaPointe WI 54850


Overview
Maps
Photos
Features




















$739,000
Single Family Home
Main Features
5 Bedrooms
3 Bathrooms
1 Partial Bathroom
Interior: 2,736 sqft
Lot: 0.45 acre(s)
Location
741 Main Street
LaPointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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34970 Highlander Drive, Bayfield WI 54814


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$724,900
Single Family Home
Main Features
3 Bedrooms
3 Bathrooms
Interior: 2,640 sqft
Lot: 1.56 acre(s)
Location
34970 Highlander Drive
Bayfield, WI 54814
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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483 Mondamin Trail, LaPointe, WI 54850 - Madeline Island Estate Home


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$695,000
Single Family Home
Main Features
5 Bedrooms
3 Bathrooms
4 Partial Bathrooms
Interior: 7,728 sqft
Lot: 1.05 acre(s)
Location
483 Mondamin Trail
LaPointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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769 Islewood Road, LaPointe WI 54850 - For Sale by Madeline Island Realty


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$435,000
Single Family Home
Main Features
3 Bedrooms
1 Bathroom
1 Partial Bathroom
Interior: 1,554 sqft
Lot: 3.20 acre(s)
Location
769 Islewood Road
La Pointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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2234 Benjamin Blvd, LaPointe WI 54850


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$275,000
Single Family Home
Main Features
2 Bedrooms
1 Bathroom
Interior: 1,300 sqft
Lot: 20.00 acre(s)
Location
2234 Benjamin Boulevard
LaPointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Jackson Meadow Lots for Sale in Marine on St. Croix, MN 55047


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Features
Jackson Meadow Lots for Sale - Stillwater MN Area Real Estate



















$95,900
Lots and Land
Main Features
Location
Jackson Meadow Subdivision
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 2267 Jackson Circle, Marine on St Croix MN 55047


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$159,900
Lots and Land
Main Features
Lot: 0.82 acre(s)
Location
2267 Jackson Circle
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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$135,900
Lots and Land
Main Features
Lot: 0.45 acre(s)
Location
145 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 167 Kingfisher Ln, Marine on St Croix MN 55047


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$125,900
Lots and Land
Main Features
Lot: 0.03 acre(s)
Location
167 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 146 Kingfisher Ln, Marine on St Croix MN 55047


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$134,900
Lots and Land
Main Features
Lot: 0.26 acre(s)
Location
146 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 123 Kingfisher Ln, Marine on St Croix MN 55047


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$138,900
Lots and Land
Main Features
Lot: 0.41 acre(s)
Location
123 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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$169,900
Lots and Land
Main Features
Lot: 0.57 acre(s)
Location
2365 Jackson Circle
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 2301 Jackson Circle, Marine on St Croix, MN 55047


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Photos
Features




















$169,900
Lots and Land
Main Features
Lot: 1.23 acre(s)
Location
2301 Jackson Circle
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 168 Kingfisher Ln, Marine on St Croix MN 55047


Overview
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Photos
Features




















$99,900
Lots and Land
Main Features
Lot: 0.31 acre(s)
Location
168 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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