8510 Reasons To Have an Active Rain Outside Niche Blog!

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Warren County Patio Homes8510 Reasons To Have an Active Rain Outside Niche Blog!

If you're looking for a list of 8510 reasons to have an Outside Niche Blog, well it would just be the same reason 8510 times.  Picture the one dollar bill, and stack it up 8510 times.  That was the payoff for us last Monday for putting up an Active Rain Outside Niche Blog earlier this year in addition to our regular outside blog.

Because let's face it, as much as we love Active Rain, when you factor in all the time spent here, there needs to be a business payoff....some benjamins going in the bank account.  And for us, the most effective way of getting consumers to call us (at least so far) has been that Outside Niche Blog on patio homes. 

Consider this, so far on our regular Outside Blog (www.LizSpearTeamNews.com), we've posted over 500 times.  There's a heavy focus on general information and local events.  And while we've gotten calls about the local events, not one of those callers has (yet) said I'm looking to buy or sell a home.  Don't get us wrong, we love Localism posts.  It helps us know our market better, it's an easy way to send links to someone relocating, and perhaps there are buyers/sellers reading them and just haven't called YET, but they're recognizing we know our area! 

Now our Outside Blog (www.WarrenCountyPatioHomes.com) with the niche Warren County Patio Homesmarketing on patio homes?  Now THAT one is getting us calls on real estate!  So far we've had the one closing on a new construction patio home (thus the 8510 dollars), another caller checking out an area, and we spent a day with another buyer showing patio homes (nothing firm out of them yet).  

Now how many posts do you think it's taken to get that kind of response?  300?  200?  50?  How about less than 20!  20 VERY focused posts is all it's taken, and we're continuing to steadily add to the content.  There's a fairly limited number of communities with patio homes in our market area, so we're featuring each one with a post with a few photos and the key stats and attractions for the area.  Our plan is to work through each one until we've completed all the developments in our local market.  Top that off with the occasional market report focused on patio homes and we seem to have a winning formula for capturing an underserved niche. 

And if you like statistical proof, Google Analytics gives us that.  Our normal Outside Blog reports 448 visits for the last 30 day period (I know, NOT huge numbers for the amount of posts). On the other hand, the Outside Niche Blog had 252 hits for the same period, so over 10 visits per blog post, and we expect that traffic to build as we add more content. 

Focus the content and Google will love you!  We've got the first 4 spots on Page 1 for the term "Warren County Patio Homes".  No payments to SEO placement companies, no ads, just strictly ORGANIC work. 

So if you've got a niche to target, we'd highly recommend a dedicated Outside Blog.  It's easy, it's cost effective, and it gets RESULTS, and isn't that the Holy Grail of Real Estate? 

Outside Blogs, They Make The Phone Ring! 

Liz and Bill aka BLiz

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REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Addicted to Active Rain
BananaTude
Localism Brainstorming
Realtors®
Tags:
niche blogging

Comments 108 New Comment

Ambassador
1,358,252
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Or attack two different niches and rule!!

November 11, 2011 04:07 PM
Rainmaker
267,457
Kasey & John Boles - Jon Gosche Real Estate
Boise, Meridian, Ada/Canyon/Gem/Boise Counties
Jon Gosche Real Estate, Boise ID

Yeah, I think he is going to focus extensively on short sales - we'll see.  He's never been much of a blogger so he's definitely in the Newbie realm when it comes to this stuff! :-)  Alright, I'll quite commenting on your blog now.  Thanks for responding!

November 11, 2011 04:12 PM
Ambassador
1,358,252
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Kasey, There's no limit to comments, feel free!  And if your dad doesn't blog much, short sales is perfect to establish a niche.  Get key short sale info out there, tie it to your zip codes and town names.  Keep it focused and let the buyers/sellers find you.  It's a winnable situation.  Good luck!

November 11, 2011 04:14 PM
Rainmaker
332,633
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765
Great testimony for the outside blog. I have one with ActiveRain, but am now thinking to work it towards a certain niche. Thanks!
January 26, 2012 08:11 AM
Ambassador
1,358,252
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Sylvie, We've got a 2nd closing coming up soon from the same clients.  We've got their condo under contract and will close tomorrow or early next week :)

January 26, 2012 08:19 AM
Ambassador
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Liz and Bill Spear

RE/MAX Elite Warren County Ohio
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Additional Information

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential homes buyers and sellers.