8510 Reasons To Have an Active Rain Outside Niche Blog!
If you're looking for a list of 8510 reasons to have an Outside Niche Blog, well it would just be the same reason 8510 times. Picture the one dollar bill, and stack it up 8510 times. That was the payoff for us last Monday for putting up an Active Rain Outside Niche Blog earlier this year in addition to our regular outside blog.
Because let's face it, as much as we love Active Rain, when you factor in all the time spent here, there needs to be a business payoff....some benjamins going in the bank account. And for us, the most effective way of getting consumers to call us (at least so far) has been that Outside Niche Blog on patio homes.
Consider this, so far on our regular Outside Blog (www.LizSpearTeamNews.com), we've posted over 500 times. There's a heavy focus on general information and local events. And while we've gotten calls about the local events, not one of those callers has (yet) said I'm looking to buy or sell a home. Don't get us wrong, we love Localism posts. It helps us know our market better, it's an easy way to send links to someone relocating, and perhaps there are buyers/sellers reading them and just haven't called YET, but they're recognizing we know our area!
Now our Outside Blog (www.WarrenCountyPatioHomes.com) with the niche marketing on patio homes? Now THAT one is getting us calls on real estate! So far we've had the one closing on a new construction patio home (thus the 8510 dollars), another caller checking out an area, and we spent a day with another buyer showing patio homes (nothing firm out of them yet).
Now how many posts do you think it's taken to get that kind of response? 300? 200? 50? How about less than 20! 20 VERY focused posts is all it's taken, and we're continuing to steadily add to the content. There's a fairly limited number of communities with patio homes in our market area, so we're featuring each one with a post with a few photos and the key stats and attractions for the area. Our plan is to work through each one until we've completed all the developments in our local market. Top that off with the occasional market report focused on patio homes and we seem to have a winning formula for capturing an underserved niche.
And if you like statistical proof, Google Analytics gives us that. Our normal Outside Blog reports 448 visits for the last 30 day period (I know, NOT huge numbers for the amount of posts). On the other hand, the Outside Niche Blog had 252 hits for the same period, so over 10 visits per blog post, and we expect that traffic to build as we add more content.
Focus the content and Google will love you! We've got the first 4 spots on Page 1 for the term "Warren County Patio Homes". No payments to SEO placement companies, no ads, just strictly ORGANIC work.
So if you've got a niche to target, we'd highly recommend a dedicated Outside Blog. It's easy, it's cost effective, and it gets RESULTS, and isn't that the Holy Grail of Real Estate?
Outside Blogs, They Make The Phone Ring!
Liz and Bill aka BLiz