How do you drive incredible growth in online followers?

Real Estate Broker Owner with Catarra Real Estate, Inc CA BRE #01191946

I read a great article this morning from Jimmy Mackin from Inman News about how a pair of women who go by the moniker "The Geeky Girls" drove up their number of online followers by a huge percentage, almost overnight.  The method of doing this was relatively simple, which is why I'm bringing it up here.  It's easy for a large scale business to spend thousands of dollars to recruit followers but if you're an agent with a limited budget, you have to be creative.  These ladies did just that.

In a nutshell, they went online and followed this sequence:

  • Posted on Facebook that a challenge was "coming soon"
  • Posted the challenge on their blog
  • Posted the challenge on Facebook
  • Mentioned who was winning
  • Updated results
  • Posted the winner

The prize in this sequence of events?  A t-shirt, one for each of the top 3 winners.  For $10, they boosted their numbers substantially over a 7 day period.  The question is, could anyone do the same sort of thing and achieve similar results?  I think you could.

What can an agent offer as a prize?  All sorts of things but keep it cheap and simple.  If you don't like the idea of the t-shirt then how about a Starbucks gift card, pre-paid VISA, some consulting time, or anything else of value.  You could give anything away as long as it costs little but offers an incentive for someone to friend you, like you, subscribe to you, or otherwise build your base of followers.  I believe this works not because of the prize but because people love getting something free.  Any chance to get a freebie with the small task of subscribing to a blog is well worth it to most people.

What networks can you use?  If you're not on Facebook, use Twitter, LinkedIn, your blog, and other places where you network online.  Any social media outlet can be used.  Put the challenge out and post the results anyplace you want to drive growth in your followers.

So, read the original article for the details on how The Geeky Girls did their thing and give some thought to how you might implement something similar.


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Real Estate Sales and Marketing
Bartender, Make it a Double
Cosmic Cow Pie...The Rome Way
geeky girls
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Comments 17 New Comment

Marti Steele Kilby
Broker/Owner, San Diego, CA
Steele Group Realty

Oops!  I just read Facebook's rules for promotions and my friend might have been out lif line as far as using the Like button......

November 04, 2011 06:06 PM
Mark Delgado
Benicia and Vallejo, Property Management, rental h
houses for rent, Solano County & Glen Cove

What a clever idea.  I had thought of offering gift cards as incentives but hadn't thought of this angle to help drive internet traffic. 

November 05, 2011 09:17 PM
Marge Piwowarski
Phoenix AZ Horse Property, LLC
Phoenix AZ Horse Property


We could also offer points (tongue in cheek) after all, it works here...

November 06, 2011 12:25 AM
Christine Gerbehy
Making waves, one home at a time...
Berkshire Hathaway Home Services Fox and Roach Northfield

What a GREAT idea!  And even if it were $30, if it works, it was WELL worth the money spent.  I'll have to try it!

November 06, 2011 07:01 AM
Kathryn Acciari
Realtor - CDPE, CIAS, Sturbridge MA Real Estate
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury

Sounds like a cool idea.  My problem is, being perfectionist-type, that the thing of value has to be something extraordinary. I'd spend a year just trying to come up with that!

November 06, 2011 04:42 PM

Bryan Robertson

Innovator, Writer, Speaker
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Read about news, reviews, and commentary about current events and trends in the real estate industry. I also write about local markets including Silicon Valley and my hometowns - Los Altos and Saratoga.