Who is YOUR Ideal Client?

Managing Real Estate Broker with Marketing Coach - Keller Williams Realty Professionals

What would your business be like if you were able to attract and only work with "ideal clients"?  You know, those clients that you really gel with.  The ones you enjoy helping, and they enjoy you!  The type of clients that you look forward to speaking to when they call, and you almost hate to see the deal completed, because they were so much fun to work with!

Ideal ClientsSound like a pipe dream?

What if I told you that you CAN attract your ideal clients to your business?  

Think about the marketing that you do.  Are you focusing on one particular type of client, or are you spreading your marketing out to the masses - doing everything that every other agent is doing - hoping to catch anyone that comes along?

In my last post, "Jack of All Trades", I talked about trying to be everything to everyone.  Well, your marketing is probably doing the same thing.

Most real estate advertising is not set up to attract specific prospects.  It's the same old, tired listing information.  Travel across this Country, and pick up a real estate magazine in ANY town, and you will see a lot of the same thing.  Page after page of listing ads, with photos of agents, and lists of their "hype" (like We're the Best, or Our Service is #1, etc).

Isn't it any wonder that the average consumer thinks we're all just the same?

Now, what if you could create targeted marketing pieces that resonate with the specific type of client that you are wanting to attract?  What if your marketing could speak to that particular client - could address their concerns, fears, aspirations?  How do you think that could change the response you get on your ads?  Do you think that would make a difference?

I challenge you to really think out a new process the next time you are preparing your marketing.  

  • Is it going to be the same that everyone else is doing?  
  • Is your piece going to stand out, or are you going to blend in with the crowd?
  • Are you focusing your wording to attract prospects to you, and your services, in a way that puts attention on THEIR concerns (and doesn't focus on you)?

I believe that if you take this approach, even on just one piece in your marketing, you will see an amazing difference in the response you receive!






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Michelle has over 16 years of internet marketing experience, and has recently developed a program to assist other Realtors in learning how to set up and grow their business utilizing the tools that today's technology provides.  Secret Agent Blueprint teaches Realtors how to harness the internet to create a lead generation system that will generate quality leads for themselves, without paying some high-priced lead company for leads that don't ever amount to anything.  Using today's technology, Realtors can easily dominate their market.

Be sure to check out Secret Agent Blueprint to find out more about this step-by-step program.



Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Rockwell Institute Real Estate Education 11/04/2011 12:22 PM
  2. Dana Smithers 11/05/2011 12:29 PM
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Comments 46 New Comment

Tolin Peterson
Preview Properties, Inc.

Thanks Michelle, I completely agree.  In 2011 I marketed to about 4 different demographics without much success.  I was spread pretty thin, and didn't have much time to put effort into any of my campaigns.  In 2012 I have decided to give 100% of my marketing efforts to the one demographic I REALLY want to work with.  We'll see how it pans out...

November 07, 2011 04:36 PM
Dawn A Fabiszak
The Dawn of a New Real Estate Experience!
Keller Williams Real Estate ( Denver metro area, Colorado

Michelle ~ I would have clients that were motivated and knew exactly what they were looking for!  There are a few out there!

November 07, 2011 07:58 PM
Dale Taylor
Realtor = Chicago Illinois Homes Townhomes Condos
Re/Max All Properties New Lenox Illinois

No it is not a pipe dream.  It is a goal to acquire!

November 23, 2011 01:53 AM
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765
Niche marketing is really a great thing to focus on. It can be scary to get started, because you think of all the leads you may be missing, but it often can be worth it as you can be more effective.
January 30, 2012 08:09 AM
Matt Robinson
Pensacola Real Estate (850) 292-4000
ERA Emerald Coast Realty

My ideal client would be the guy I sold a condo to last month.  Never met him, and he bought it sight unseen, $532,500...not bad.  I could really use about 20 more of him...lol.  In all seriousness, I do want to target luxury buyers, and I have a big-time targeted plan to attract them that I plan on launching in the next 12-18 months.  Stay tuned...

April 24, 2012 01:20 PM

Michelle Fradella-Barfuss

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Additional Information

Marketing for Real Estate has changed over the past decade, and in order to keep up with and dominate the competition, you need to be online. Find out how to use Internet Marketing in your Real Estate Business.