Now is No Time to Cut Back on Marketing

By
Real Estate Broker Owner with Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes

 

Now is No Time to Cut Back on Marketing

 

The economy is flat and everyone is waiting for it to get moving again.  So I fully understand the need to trim budgets and save money.

That having been said, I see some agents cutting back on marketing.  To me, that's the wrong place to conserve money.

In a challenging market, the last thing you should do is cut back on marketing or advertising.  It's a time-worn adage that tough times are when you should be doing more advertising, not less.  This was certainly true during the Great Depression, when statistics showed that corporations which continued to be aggressive in their advertising did better than those that did not.

When we sign a listing agreement, we make a pledge to market and promote that listing.  Our sellers are counting on us to do so.

Using a resource like ActiveRain can help.  You're here already, so why not make use of ActiveRain's superb SEO and Web reach to promote your listings?  Blog your listings by address, add a generous dose of quality photos, slideshows or virtual tours and you have one more weapon in your marketing arsenal that will put your listings squarely in front of the public.

There are other free marketing tools (such as Microsoft PhotoStory) and resources which cost little or nothing and add value to your practice of real estate.  Dig them out, dust them off and put them to use on behalf of your clients!

 

 

 

Posted by

Contact Broker Eric Kodner with Wayzata Lakes Realty about Minneapolis & Saint Paul area properties, including Lake Minnetonka, Edina and the Minneapolis City Lakes area (Lake Calhoun, Lake of the Isles, Lake Harriet). We also sell on the Saint Croix River and on Lake Superior, including Bayfield, Wisconsin and Madeline Island homes.  With fourteen years experience marketing and selling waterfront properties in Minnesota and Wisconsin, we know Lake Minnetonka and Madeline Island real estate.

Wayzata Lakes Realty LLC (Minnesota) and Madeline Island Realty LLC (Wisconsin)

Real Estate Brokerage licensed in Minnesota & Wisconsin

Phone or Text Message 612.670.2539

EMKodner@Gmail.com  or

MadelineIsland@Gmail.com

Wayzata Lakes Realty

 

 

 

 

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Topic:
Real Estate Sales and Marketing
Tags:
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advertising
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Comments 2 New Comment

Rainmaker
603,616
Pamela Seley, REALTOR®
Menifee Lakes California Real Estate
REALTY EXECUTIVES OTF

Eric, I agree. Now is not the time to cut back on marketing or advertising. 

November 07, 2011 03:52 AM
Rainmaker
369,269
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

Pamela - I still see agents and companies doing it though.  Fewer company dollars in the tight market have resulted in some companies spending less on helping their agents reach out to the public.

November 07, 2011 10:39 AM
Rainmaker
328,583

Eric Kodner

Wayzata Lakes Realty: Twin Cities, Madeline Island
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Additional Information

741 Main Street, LaPointe WI 54850


Overview
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Features




















$739,000
Single Family Home
Main Features
5 Bedrooms
3 Bathrooms
1 Partial Bathroom
Interior: 2,736 sqft
Lot: 0.45 acre(s)
Location
741 Main Street
LaPointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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34970 Highlander Drive, Bayfield WI 54814


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Features




















$724,900
Single Family Home
Main Features
3 Bedrooms
3 Bathrooms
Interior: 2,640 sqft
Lot: 1.56 acre(s)
Location
34970 Highlander Drive
Bayfield, WI 54814
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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483 Mondamin Trail, LaPointe, WI 54850 - Madeline Island Estate Home


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$695,000
Single Family Home
Main Features
5 Bedrooms
3 Bathrooms
4 Partial Bathrooms
Interior: 7,728 sqft
Lot: 1.05 acre(s)
Location
483 Mondamin Trail
LaPointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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769 Islewood Road, LaPointe WI 54850 - For Sale by Madeline Island Realty


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$435,000
Single Family Home
Main Features
3 Bedrooms
1 Bathroom
1 Partial Bathroom
Interior: 1,554 sqft
Lot: 3.20 acre(s)
Location
769 Islewood Road
La Pointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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2234 Benjamin Blvd, LaPointe WI 54850


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$275,000
Single Family Home
Main Features
2 Bedrooms
1 Bathroom
Interior: 1,300 sqft
Lot: 20.00 acre(s)
Location
2234 Benjamin Boulevard
LaPointe, WI 54850
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Jackson Meadow Lots for Sale in Marine on St. Croix, MN 55047


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Jackson Meadow Lots for Sale - Stillwater MN Area Real Estate



















$95,900
Lots and Land
Main Features
Location
Jackson Meadow Subdivision
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 2267 Jackson Circle, Marine on St Croix MN 55047


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$159,900
Lots and Land
Main Features
Lot: 0.82 acre(s)
Location
2267 Jackson Circle
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 145 Kingfisher Ln, Marine on St Croix MN 55047


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$135,900
Lots and Land
Main Features
Lot: 0.45 acre(s)
Location
145 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 167 Kingfisher Ln, Marine on St Croix MN 55047


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$125,900
Lots and Land
Main Features
Lot: 0.03 acre(s)
Location
167 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

Our recent listings
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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 146 Kingfisher Ln, Marine on St Croix MN 55047


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$134,900
Lots and Land
Main Features
Lot: 0.26 acre(s)
Location
146 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 123 Kingfisher Ln, Marine on St Croix MN 55047


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$138,900
Lots and Land
Main Features
Lot: 0.41 acre(s)
Location
123 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Nearby properties for sale



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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 2365 Jackson Circle, Marine on St Croix, MN 55047


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$169,900
Lots and Land
Main Features
Lot: 0.57 acre(s)
Location
2365 Jackson Circle
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

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Nearby properties for sale



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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 2301 Jackson Circle, Marine on St Croix, MN 55047


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Photos
Features




















$169,900
Lots and Land
Main Features
Lot: 1.23 acre(s)
Location
2301 Jackson Circle
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

Our recent listings
Subscribe to our listing feed

Nearby properties for sale



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Stillwater MN Area New Home Construction Lots in Jackson Meadow - 168 Kingfisher Ln, Marine on St Croix MN 55047


Overview
Maps
Photos
Features




















$99,900
Lots and Land
Main Features
Lot: 0.31 acre(s)
Location
168 Kingfisher Lane
Marine on St Croix, MN 55047
USA

To get updates on open home dates and other property events, please click the "Like" button below:


Eric M Kodner

Eric M Kodner

Wayzata Lakes Realty and Madeline Island Realty
(612) 670-2539
emkodner@gmail.com
http://www.wayzatalakesrealty.com



Listed by: Madeline Island Realty & Wayzata Lakes Realty

Our recent listings
Subscribe to our listing feed

Nearby properties for sale



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