Is it possible to blog too much and hurt your SEO?

Real Estate Broker Owner with Catarra Real Estate, Inc CA BRE #01191946

How often do you blog?  For me, I write at least 10 articles every week on a wide range of topics.  In the course of writing those articles, do you ever cover the exact same topic twice?  I'll bet you do!  I know I have, many times. Understand that I'm talking about the exact same, specific topic, such as a place or event, not a market report.  Any topic where the keywords and subject matter don't change much from article to article.

I wrote an article about local libraries and used the keywords "library", "los altos", and "leave library system" in both the title and the body of the article.  The article I wrote a few months ago got a few hundred hits and has some priority in the rankings when searching for those terms.  It's a good hyper-local article that got the attention of quite a few people in my area.

Fast forward to now and the topic is back in the mainstream media.  So, I'm thinking of writing another article about what's happening with the local libraries.  Should I write a new article?  If I do, will the new article displace the old one in the rankings and if so, what if it isn't as successful?  Did I just destroy the ranking of a good, mature article?

Consider these points:

  • Google now prioritizes "freshness" along with "authority" (aka breadth, depth, and age of topics on the site)
  • Linking back to the original article will help both but will the newest article might not be first

It seems to me that it might actually be better to update the content on the original article instead of writing an entirely new one. Even if it's entirely new content, the new article may not rank as high.  Of course, this is only applicable to articles written on the exact same topic - which is rare.  I know that when blogging on the same topics Google will cluster those topics in the results but that cluster may not be specific enough for someone doing a search.  A single article will show up better to most people.

So - update old articles or write new ones on the exact same topic - which is better?


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Comments 16 New Comment

Bryan Robertson
Innovator, Writer, Speaker
Catarra Real Estate, Inc

Bliz - Yeah, I've come full circle on some stuff and just thought about the idea of refreshing.  Not sure if an update is better or writing from scratch.

Dick - I post monthly market reports too and see that they always get decent hits but that's because I use different keywords because the month changes and the report itself changes.

Christine - I'm hoping Craig Daniels or Jeremy Blanton show up.

Sophie - I'm sure the experts will weigh in soon.

Rob - I think freshness is most important but not so sure these days.  Thanks for suggesting.

Jenifer - Thanks for suggesting!  I'm hoping we get an answer soon.

Larry - That's what I thought with backlinking but since it's a link to my own domain, perhaps the link isn't as valuable.

Lisa - You're welcome.

November 10, 2011 12:48 PM
Anonymous #13

Hi Bryan, I don't have an answer for you.  But, that is quite impressive that you are able to churn out 10 blog posts a week!!

November 10, 2011 01:31 PM
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

I suggested in the hopes that an SEO expert will chime in.  I believe that I've read posts on this from experts that contradict each other.

My gut/logic tells me it's prob. better to wite a fresh one and link to the old one to give more google juice to the old one and to be able to get dual placement.  usually google allows for up to 2 spots from same website...but if there are limited aticles on that topic, you can sometimes get 3 or more (and I have).

For sure, I don't think either method will hurt; it's more a matter of which is more effective.

Also, what I have noticed for all my local posts (eg. town aBC hardwood flooring, tile flooring, laminate flooring, flooring) is that when I search for items, mutliple ones of mine come if I search hardwood flooring town ABC, the hardwood post will come up  and usually the tile or laminate flooring post will come up.  Also, I've been doing the general flooring ones and they are not coming up as much as the more specific ones.


November 10, 2011 07:08 PM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Tahoe Real Estate Agent Helping Buyers and Sellers
Coldwell Banker, Tahoe City, CA (530) 414-1260

Bryan - Great topic.  Can you blog too much?  Common sense may say yes, but given the amount of information that is being pumped into Internet, I don't see how you can over-do it.  Keep writing!

November 11, 2011 12:17 AM
Rick Frissell
Realtor, CDPE, ePro - Aka The Red Baron Realtor -
HomeXpress Realty

Ten blogs a week is high volume.  The only way I could come up with THAT much material is to listen to my wife closer and then type it out quickly.

December 01, 2011 09:52 PM

Bryan Robertson

Innovator, Writer, Speaker
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Additional Information

Read about news, reviews, and commentary about current events and trends in the real estate industry. I also write about local markets including Silicon Valley and my hometowns - Los Altos and Saratoga.