If you haven't already done so, it's time to arrange your promotional advertising specialities products for next year.
These are items such as a bags, calendars, baseball caps, pens and similar items that businesses give to prospects, clients and contacts.
Intended to serve as reminders of you and the services that you provide, they can be very powerful and effective elements of your overall marketing program.
If for example you have lost touch with clients, advertising specialities can hep you reconnect as a first step in reactivating the relationship.
Provided the products are consistent with your personal brand, they can remind clients and contacts of the great service that deliver. Inevitably, this will stimulate more repeat and referral business.
As an added bonus, if the products are really unique, clients and contacts will share them with others and also talk about you and how good you are. What great promotion...unsolicited third party endorsements.
The Not So Good...
There is however a downside to promotional advertising specialities and products.
We live in an overstuffed world. Do your clients and contacts really need and want more stuff?
Will they really appreciate that fancy new pen that will soon join their collection of unwanted and unused collection of pens?
And what about traditional wall calendars. Have the built in calendars on mobile communication devices replaced the need for wall and desk calendars?
Perhaps the biggest risk to the use of promotional advertising specialities products is that they might not accurately reflect you and the great service that you provide.
If for example you serve a high-end luxury market, using tacky advertising novelties or trinkets & trash, will leave recipients wondering why you sent them such chintzy promotional products.
So here are two questions to ponder.
- What promotional advertising specialities products best represent the quality of the service that you provide?
- What are the worst promotional advertising specialities products that you have ever seen?
Feel free to post your thoughts...help others benefit from the best and avoid the worst.
To learn more about promotional advertising specialities products, see Beyond Promotional Advertising Specialities Products —No Trinkets & Trash