Is It Called The Blind Leading The Blind....Or Taking The Bull By The Horns???

By
Managing Real Estate Broker with RE/MAX Executive Realty

Sometimes you have to take the bull by the horns and create a path that is easy to follow and put into action.  It may sound like a hand holding exercise, but if hand holding is what it takes for agents to blend into using online marketing, so be it.

RE/MAX Executive Realty started the process by offering a roundtable event that had a very good turnout.  We have 95 agents in our firm and over 33% attended.  If we had stopped there, I assure you that no additional bloggers would be added to the list of RE/MAX Executive Realty agents who blog. 

Our marketing department has scheduled a mini roundtable in each of our offices.  This is a question and answer session.  It’s a session of learning some terminology and some basic blogging points. 

The next step is mine.  I meet with agents individually and get them off the blocks. We join ActiveRain and post a blog; we create a listing website on Realbird; we talk about Animoto videos; we talk about keywords and links; we share a lot of information for one session.  

As more agents participate in blogging the better the chance that additional agents will blog.  Is it safety in numbers?  Is it that an agent doesn’t want to appear to be not as capable as others?  We ARE in a competitive business and there is competition within the office as well as outside. 

I always ask that each agent share what they know with others within their office.  It’s an opportunity for each agent to participate in mentoring.  They should be helping each other, and if I’m helping them, my request should be carried out. 

Broker/owner/managers, if you want your agents to participate in online marketing, it’s not going to happen on its own.  It will happen if you participate in their success.  It will happen if you can easily teach them the basics.  None of us are tech savvy users, but we know enough to pass that basic information along to others.  It’s taking the initiative to pass “basic technology information” through the pipeline one agent at a time.  Nothing's easy....but it will all get accomplished!!!

 

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Active Rain Newbies
BananaTude
BROKER'S BACK PORCH
Servant Leadership
RE/MAX Active Rain Bloggers
Tags:
remax executive realty bloggers
agents who blog in franklin ma

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Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Carol-Ann.....Having fun doing it.....

November 17, 2011 06:12 PM
Rainmaker
562,036
Joy Daniels
Joy Daniels Real Estate Group, Ltd.
You are so right...our agents are looking to us for guidance, ideas and education. I am definitely going to set up a meeting and work with the agents in my office, thanks!
November 17, 2011 09:42 PM
Rainmaker
671,047
Kay Van Kampen
Realtor®, Springfield Mo Real Estate
RE/MAX Broker, RE/MAX Solutions

I agree with Fernando, you should be an ambassador.  Mentoring your fellow realtors is a great way to keep the office productive and the agents working.  Wonderful post.

November 17, 2011 09:56 PM
Rainmaker
1,274,305
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

Blog is still a four letter foreign word in many markets.....and they don't know what they're missing !

November 17, 2011 10:04 PM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Joy....it works....they want it....

Kay....it works well for those who are interested in jumping in....I promote AR all the time....don't need the banner.

Sally....in most markets....we're in the minority on this one.

November 18, 2011 05:49 AM
Anonymous
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Rainmaker
1,824,328

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.