Sometimes you have to take the bull by the horns and create a path that is easy to follow and put into action. It may sound like a hand holding exercise, but if hand holding is what it takes for agents to blend into using online marketing, so be it.
RE/MAX Executive Realty started the process by offering a roundtable event that had a very good turnout. We have 95 agents in our firm and over 33% attended. If we had stopped there, I assure you that no additional bloggers would be added to the list of RE/MAX Executive Realty agents who blog.
Our marketing department has scheduled a mini roundtable in each of our offices. This is a question and answer session. It’s a session of learning some terminology and some basic blogging points.
The next step is mine. I meet with agents individually and get them off the blocks. We join ActiveRain and post a blog; we create a listing website on Realbird; we talk about Animoto videos; we talk about keywords and links; we share a lot of information for one session.
As more agents participate in blogging the better the chance that additional agents will blog. Is it safety in numbers? Is it that an agent doesn’t want to appear to be not as capable as others? We ARE in a competitive business and there is competition within the office as well as outside.
I always ask that each agent share what they know with others within their office. It’s an opportunity for each agent to participate in mentoring. They should be helping each other, and if I’m helping them, my request should be carried out.
Broker/owner/managers, if you want your agents to participate in online marketing, it’s not going to happen on its own. It will happen if you participate in their success. It will happen if you can easily teach them the basics. None of us are tech savvy users, but we know enough to pass that basic information along to others. It’s taking the initiative to pass “basic technology information” through the pipeline one agent at a time. Nothing's easy....but it will all get accomplished!!!