Success Is Not Magical....It Takes Determination And Effort

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/nQQ

If I were a newly licensed agent trying to get off the blocks today, I would focus on the quickest way to make my phone ring.  You’ve struck oil, if you’ve found a “for sale by owner.” 

The “fsbo” is a commission check waiting to be signed.  It’s a homeowner who wants to sell but also wants to save money.  The majority of “fsbo’s” will pay a co-broke fee. 

Call that homeowner and ask if they would be offended if you previewed their home.  Of course they won’t be offended, and that question always results in a positive answer. 

Once you are face to face, offer to do some online marketing of their home.  Make your phone ring by using their home to market.  The “fsbo” is a prime candidate to assist a new agent with starting a new business. 

Many years ago, I managed a new Century 21 office for an absentee  broker/owner in a marketplace where I did not know anyone.  All of the agents were newly licensed.  Our inventory was “fsbo” homes, and with this inventory, I made the phones ring.  That office is going full force and is very stable today.

New agents should not wait for the phone to ring with generic calls in the office.  You may have a very long wait.  Search for those “fsbo’s” and make them work to your advantage.  Your phone will ring....you'll sell something....and you'll feel like you pulled a rabbit out of a hat!! 

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Tim Hill 11/29/2011 02:49 PM
  2. Jerry Newman 11/29/2011 09:26 PM
  3. Maria Gilda Racelis 11/30/2011 04:03 PM
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Show All Comments
Rainmaker
694,653
Lanre Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
Buy a home in Washington DC. Sell your DC Home Now

Barbara this is a brilliant idea-THINKING OUTSIDE OF THE BOX. I thought about doing this Barbara but I thought I couldn't do it because it was a FSBO. So I guess I would put in the comments that "THIS IS A FSBO". And would I have to type out a separate agreement stating that if I bring you a buyer,I will get a 3% commission? Thanks for sharing. Great post.

November 29, 2011 09:31 PM #78
Rainmaker
1,036,964
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Barbara -- I've never thought about this, but it is an interesting idea.  How do you actually market the property?  Do you market it as a fsbo on AR or on FSBO sites????

November 29, 2011 09:33 PM #79
Rainmaker
473,164
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Barbara, congratulations on being featured with this great post.  As always this works well for seasoned agents as well.  Contact those FSBO's.  Thanks for sharing.

November 29, 2011 09:35 PM #80
Rainer
124,785
Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

Congrats on the feature! What an interesting idea for new agents. FSBO's are so much fun and a little free marketing might lead to a new sale! Great idea. Thanks for sharing.

November 29, 2011 09:47 PM #81
Rainmaker
648,389
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Barbara:

I hope new agents jump on your suggestion.  When you offer to put the FSBO's home on Internet sites for free or a small fee, they will be thrilled and feel obligated to you.  Great idea. 

November 29, 2011 10:44 PM #82
Rainmaker
254,734
Steve Warrene
Keller Williams Realty - Cranberry Township, PA
The Warrene Team - Your Pittsburgh Professionals

Barbara, I don't know why I have a mental block with fsbo's but I will get on board with calling them and turning them into sales.

November 29, 2011 10:52 PM #83
Ambassador
1,550,626
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

Barbara - Thats a great tip for newbies or for people who just want to make the phone ring.

November 29, 2011 11:04 PM #84
Rainer
210,374
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Congrats on the gold star.  Like Bryer, this is not just for newbies, thanks for the reminder, it's a good life.

November 29, 2011 11:09 PM #85
Rainer
122,223
Kim Skumanick
Lewith & Freeman Real Estate - Tunkhannock, PA

Barbara, thanks for the reminder. With our "back to basics" market, I've focused on both FSBOs and expireds, and they have resulted in a steady stream of business and referrals too!

November 29, 2011 11:36 PM #86
Rainmaker
577,703
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Barbara,

You are always a great inspiration!  Thanks so much for sharing your advise with us!

November 29, 2011 11:53 PM #87
Rainmaker
99,285
Listing Solutions
Listing Solutions - Saint Augustine, FL
Solutions Outside the Box

Barbara,

What a great post. I have seen Kim Dickey's presentation several times on FSBO's and she shares some of your thoughts and ideas. Keep on keepin on! Best of luck in 2012!

November 30, 2011 02:32 AM #88
Ambassador
683,273
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Suddenly Barbara I've got this image in my head that a FSBO owner sign is just a seller crying for help.

November 30, 2011 03:21 AM #89
Rainmaker
398,210
Kathryn Acciari
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury - Sturbridge, MA
Realtor - CDPE, CIAS, Sturbridge MA Real Estate

Hot topic, Barbara!  I see a FSBO webinar in your future.  :-)

For those looking for FSBO's, the Zillow "Make Me Move" is another source of potential FSBO leads. 

November 30, 2011 07:26 AM #90
Rainmaker
1,154,597
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

There are some good FSBO services available to provide the info daily to you, too!

November 30, 2011 08:32 AM #91
Rainmaker
347,141
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Barbara -  Thank you for sharing your position on charging the FSBO seller.  I totally agree and glad we're on the same page on this one!

Have a great week!

Cyndi

November 30, 2011 07:28 PM #92
Anonymous
Anonymous
Anonymous

Hi Barbara.  I am confused by your post.  Are you suggesting one would represent the Seller without a listing agreement, or that one would advertise the FSBO property intending to secure a Buyer?

December 01, 2011 04:27 PM #93
Rainer
45,004
Jairo Arreola
Aladdin Realty - San Jose, CA
VA Home Loan Specialist - SF Bay Area - South Bay - San Jose

Great Idea Barbara. I have not seen many FSBO's in my area.

December 03, 2011 03:15 AM #94
Rainmaker
1,939,060
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Aimee.....you're not soliciting a listing.....you're advertising to make the phone ring....and you'd be a buyer's agent....often the seller does hire you after a few showings to list the property....

December 03, 2011 06:29 AM #95
Rainer
39,768
Team Randy & Jenny Thomas
Team Thomas Realtors - Springfield, MO

I grew up working on FSBO's when I started several years ago.  It's almost funny to watch the new Realtors stay away from them...they don't understand you have to start somewhere!  Love the quote "would you be offended"...new one in my toolbox now!

December 06, 2011 04:12 PM #96
Rainmaker
1,939,060
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

thanks, Randy and Jenny.....

December 06, 2011 06:19 PM #97
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Rainmaker
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Barbara Todaro

"New Franklin MA Homes"
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