What Are H1 and H2 Tags? Defining and Using Proper Headings

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What Are H1 and H2 Tags? Defining and Using Proper Headings

There was quite a bit of talk on my last post, the rules for blogging, about H1 tags. It really deserves a post in itself. I also got a lot of questions from my earlier post today - Quality over Quality so I am reposting this old but still relevant post.

YouHeading, H1 tag may have heard of these, heck, may have even used them and just have no idea what they actually mean or why you are doing it. Other than making the text larger, which you could do in any html editor, it makes a huge difference on the SEO front.

When you see the term - H1 - or H1 through H6 in a tag, the H refers to "Heading". Just like the heading of your paper in elementary school, this is the subject and, well, HEADING of your blog (or article or post or page, or whatever it is you are writing.) You are essentially pointing out the importance of a sentence, keyword or phrase. Google and other search engines, look for this tag when scanning your page to determine the subject and direction of the content.

Think of it as the basic outline for your content. It's a great idea to repeat your blog title in the content and use the H1 tag at the beginning and end of the sentence. This shows the importance of the title (or subject) to the content. The search engine pulls out the sentence or words between the H1 tag as the whole topic of the content. It then classifies the content as such and your page now becomes more important to the search engines.

Other Heading Tags

The use of the other tags are like bullet points in an outline. H2 tags could be the subheading or targets you want to hit down through the content, just like I have used an H2 tag for the subheading "Other Heading Tags". Then this paragraph discusses those "other" tags. From here if I wanted to emphasize a little less but still be more than just content I would use an H3 tag and so forth. All browsers recognize these tags so it doesn't matter where you are working.

How to Incorporate Heading Tags

Depending on the platform you're using, ActiveRain, WordPress or even a Word Document, you may have the ability to highlight a phrase and click a simple heading 1, 2, 3, etc.. from the edit menu. Other platforms may only allow these tags in code (html) such as ActiveRain. In this case click the HTML at the end of the edit at the top and you will see the code of your post.

Once you are in code mode, find the sentence or phrase you want to add a heading to. At the beginning of the phrase type in this code <h1>  and at the end of your phrase type this code </h1> .The / will close the section so don't forget to add that at the end. This will work with any number heading you want.

Some other tips to using headings

  • Don't have all your headings too close together. Remember, you're laying out your post like an outline so make the headings far enough part with the text in the middle.
  • It helps to have your keywords in the headings when you can.
  • Make sure your keywords are in the post title, the H1 tag, and in any alt tag (picture descriptions) for maximum SEO effect.
  • It doesn't matter if they are capitalized or not
  • Use the H1 tag only once at the top and H2 or beyond farther down

So, do you have to do this H1 business with every blog post ever written? No. But if you want to be found, want to show up on search engines more, we better play by their rules. Blog on!

 Here are some examples of Heading tags on websites:

Fort Stewart Military Relocation

Investing in Land over Stocks

Real Estate with Rob

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Timothy Acord 12/01/2011 01:56 PM
  2. Cheryl Ritchie 12/02/2011 08:49 AM
  3. Lynn B. Friedman 10/17/2012 08:18 AM
  4. Mirela Monte 01/07/2013 03:33 PM
Topic:
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Rainmaker
201,971
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
CRS- Your Friend/Helper for Lifetime! 808.9551577

The only tags I heard about, Tammy was "skin tags" and the H-1 and H-2 and H-3, now thats the name of the three major freeways we have here.  Happy new year!

Jan 04, 2013 08:39 AM #104
Rainmaker
847,905
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Thanks for the reminder Tammy. I forget to add tags to Active Rain posts.

Jan 04, 2013 09:36 AM #105
Rainer
171,265
David Evans
RE/MAX TOWN AND COUNTRY - Cumming, GA
HUD NLB Cumming GA

So confusing to get this straight. Thanks for the refreshernd Happy New New Year! ;)

Jan 04, 2013 09:40 AM #106
Rainer
157,080
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Homepath and Jumbo - Mortgage Loans in De

Tammy, you should follow up and write a about the proper way to write a blog post. To actually rank a post.

Using H1; H2 and H3 Bolded Heading Tags.

Also include the best way to use the keyowrd and LSI variations.

I think that would help a lot of people here!

Jan 04, 2013 09:50 AM #107
Rainmaker
742,804
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Tammy, this is valuable information! I am bookmarking this page so that I can review all the details!

Jan 04, 2013 11:44 AM #108
Ambassador
622,719
Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
Vernonia Realty - Vernonia, OR
"Your Gateway to the Lake" Birkenfeld Oregon

Tammy, always honing the blogging skills, so blessings upon you for adding another piece to the pie of Understanding How to Write a Blog. Gosh, maybe I should have made that an H1?

Of course I have bookmarked this!

Jan 04, 2013 05:14 PM #109
Rainer
213,175
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Headlines are a little like curb appeal on a listing. If you don't like the looks of it, you won't go there.

Jan 13, 2013 08:31 AM #110
Rainmaker
2,115,979
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Happy Birthday, Tammy....

Jan 14, 2013 12:46 PM #111
Rainmaker
2,108,891
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs
Happy Birthday and congratulations on being in the ActiveRain Member Spotlight today. 
Jan 14, 2013 12:56 PM #112
Ambassador
1,082,307
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9663

Hi Tammy, I already commented ealier to this post so I will just take this opportunity today to wish you a very Happy Birthday!

Jan 14, 2013 05:23 PM #113
Rainmaker
368,693
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammy,

I remember the H tags for old static html pages.  I did not realize the importance in blogging with these.  But I have just learned something else and I will put it in practice in my next blog.

Jan 14, 2013 08:24 PM #114
Rainmaker
568,580
Michele Cadogan
Fillmore Real Estate - Brooklyn, NY
917-861-9166 - Brooklyn Real Estate Home Sales

Bookmarked to reference and share with my associates- Thanks for the info regarding the proper way to use Htags...

Jan 16, 2013 07:48 AM #115
Rainer
14,324
Nathan Bichler
Keller Williams Realty East Valley - Tempe, AZ

I hope this isn't a bad thing but I don't use H5 or H6, they are just too small

Jan 22, 2013 09:51 AM #116
Anonymous
Anonymous

Tammy, thanks for this.  Good stuff given the seeming limitations of the WYSIWYG format on AR.

Jan 30, 2013 05:33 PM #117
Rainmaker
99,318
Sheri Sperry
Re/Max Sedona - Sedona, AZ
(928) 274-7355 ~ MCNE, SRS, CRS, Past-Pres. SLREP

I will start using the H1 tag at the top of my blog posts.  Thanks

Jul 10, 2013 09:57 AM #118
Rainer
45,400
Barry Kessler
Troop Real Estate - Simi Valley, CA
Barry Kessler

Thank you Tammy!

I just had a webinar and they linked us to your blog post from your older post.

I will give it a try as soon as I get my Rainmaker Blog Live!

 

Thanks!!!

Aug 15, 2013 11:19 AM #119
Rainmaker
1,144,295
Kevin B. Tolbert PA Team
Keller Williams Realty of Port Saint Lucie - Saint Lucie West, FL
New Home Construction and Luxury Specialist!

I'm lost and I need to stay after class.  When can I get a tutor? 

Aug 15, 2013 08:33 PM #120
Rainmaker
263,036
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Tammy, this is very helpful info!

Sep 05, 2013 07:32 AM #121
Rainmaker
417,601
Jen Bowman
Keller Williams Realty - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Thanks Tammy.  I came searching for info on H1 tags and found your post. 

Sep 22, 2013 05:06 AM #122
Rainer
131,595
Nikitas Kouimanis
Maverick Funding Corp. - Parsippany, NJ
The Mortgage EXPERT 516-206-0000

This is a great explanation, I have been blogging for some time now and no one ever explained them to me were I was able to get the meaning or understand H1 and  H2 tags. Thank you

Sep 29, 2013 03:31 PM #123
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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