Why did you list with that AGENT?

By
Real Estate Agent with The English Team

It was the usual scenario.  I got a call from some homeowners in my neighborhood who were thinking about putting their house on the market.  The caller wanted to know if I would be interested in visiting with them and reviewing the market value of their home.  Having sold a number of homes in the neighborhood over many years, the sellers were familiar with my listing and marketing efforts.  They also knew I was "successful" in selling houses in a rather tough Atlanta real estate market. 

The meeting went great.  The owners had questions and I gave thorough answers.  We looked at the CMA and discussed the probable market value of their home.  Yes, the value was lower than they had anticipated.

Part of the problem, in addition to an absolutely suck air real estate market here in Atlanta, was the "niche" the home occupies in the market place.  The potential sellers are at the "top of the top" of the price range in their neighborhood.  They bought a new construction in-fill home at a time when the market was booming.  Yes, they paid more than they should have.  Yes, the home is substantially larger and substantially better appointed than the homes in the neighborhood.  We are talking a couple hundred thousand dollars difference between the existing homes in the neighborhood and the newer infill construction.

Even though I have sold 40 homes this year and have been recognized as the market leader in the zip code, the sellers shose to list with another real estate agent.

The agent's name was familiar and the agent does have a track record.  But I was curious about why the sellers chose to list with them. I did a bit of checking up and came up with this list

1. The agent does not do many sales in my geographic area.

2. The homes the agent has listed are not similar to the property in question.

3. The agent's web site has a lot of broken links.  And we are not talking about minor ones here. The "my listings" button comes back with a "file not found" response.  I spend a lot of time and money creating and maintaining a website that attracts a lot of buyer traffic.

4. I can not find where the listing agent advertises in online portals like Trulia and Zillow. 

5. Did I mention I sell a lot more homes than the agent who got the listing.

6. The list price is a good bit higher than I suggested.

Having followed up with an email to the sellers politely asking why they chose to list with that agent, I am still waiting on a response. 

 

Posted by

Sally English

Atlanta real estate agent

 Realty Associates of Atlanta LLC; 3350 Northlake Parkway Atlanta, Georgia 30345 |404-229-2995

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All content copyright © 2009-2013 by Sarah Bryant English DBA Sally English and The English Team, Atlanta Georgia. This sale offering is made subject to errors, ommissions, change of price, prior sale and withdrawal without notice.  Potential purchasers should make a physical inspection to verify all features independently.  EQUAL HOUSING OPPORTUNITY.  Sally English is not an attorney or CPA and ALL legal or tax advice should be rendered by a professional. Sally English is an Atlanta real estate agent specializing in homes and neighborhoods convenient to Emory University and The CDC. Thanks for visiting my BLOG! 

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Topic:
ActiveRain Community
Location:
Georgia Dekalb County Atlanta
Groups:
DeKalb County Georgia Real Estate News and Advice
N.E Metro Atlanta RE Connection
Tags:
sally english
list
market
sell
atlanta
homes
neighborhoods

Comments 4 New Comment

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Rainmaker
570,044
Bill Gillhespy
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
16 Sunview Blvd

Hey, Sally,  Only one of the points you include in your well writen post makes any sense:  " 6. The list price is a good bit higher than I suggested."

December 02, 2011 01:32 PM
Rainmaker
523,986
Curtis Van Carter
Napa Valley's Broker Extraordinaire in Yountville
Coldwell Banker Brokers of the Valley, Yountville Napa Valley

Sally

On a positive note, when the house doesn't sale, hopefully the sellers will come back to you and list at your suggested price, making a great listing for you. cheers cvc

December 02, 2011 01:44 PM
Rainmaker
294,625
Sally English
Sally English Atlanta Real Estate Agent
The English Team

Bill and Curtis: Thanks for the encouragement.  Yes, over-priced listings are a killer.  After I posted I also wondered about the commission structure.  The listing agent is not one known for discounting but you never know.

December 02, 2011 01:59 PM
Rainmaker
409,412
Michelle Francis
Realtor, Buckhead Atlanta Homes for Sale & Lease
Tim Francis Realty LLC

Sally, 

I am sure it was #6.  Sellers get sucked into higher list prices "HOPING" that they can get that.  I've got to listing appointments and when asked what price do you think I should list at, I answer.  However, I share that I think it's a more important question to ask prospective agents "What price do you think my house will actually SELL FOR?"  

All the best, Michelle

PS - I know you'll have other neighbors telling you that you could have done a better job when this doesn't sell.  

December 07, 2011 08:56 PM
Show All Comments
Rainmaker
294,625

Sally English

Sally English Atlanta Real Estate Agent
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