Use your blog to help companies and banks get it right!

By
Managing Real Estate Broker with Winchester Real Estate Sales, Cornerstone Business Group Inc 0225086119
http://actvra.in/p6M

I've blogged about this subject a couple times in the past few months, but I want to remind everyone that people are reading your blogs.  Not only are clients and customers reading your blogs, but company and bank executives are reading your blogs.  I had another call this week from a major bank, and it was a very good productive call.

I've had calls from multiple bank representatives in the past 60 days, and I've had multiple company executives call about some of my blog posts.  Here's what I would encourage you to do when you blog about an experience or situation with one of these entities.

  • Make sure you have a completely honest representation of what is happening.  Those readers are using your blog to approach individuals and departments in their companies with your information.  If your blog is just a rant and the facts are skewed, the end result will be that nothing gets done.  If it's 100% factual, then changes are a likely outcome.
  • If you comment on a blog with your own experience, make sure it's also true and 100% factual.  The same applies here.  These same people are using your comments to approach their own people with questions and resolutions.  If you've had a bad bank experience, get the employees name, location and ID number if they'll surrender it.  You may need it later.
  • Use your blog or comments to state your case and expect those reading to follow up with their own people, and don't be surprised if they call you for more information.  They might just do that.  I think a lot of the bigger players are looking for resolutions to short comings in their own companies.  They are depending on your input to help them find weaknesses.  You can use your experience to shine the light on areas they may not be fully aware of.
  • Keep it civil.  I know a lot of us are frustrated with bank short sale departments, and I would imagine there a few REO horror stories out there.  When you publish your blog, just tell the story.  Don't make assumptions about the motivations of the bank employees or the bank overall.  I'll the first to admit, some bank employees give the impression that they really couldn't care less.  Maybe they need to have their futures freed up, but at the same time, maybe they have a sick child at home, or a dying parent, etc.  Or, maybe they aren't good at keeping their emotions in check.  Then again, maybe they're just a poor employee.  That's not our call.  State the facts and let their employers uncover the truth.
  • Expect change.  When you have an experience with one of these banks, write your blog.  But, before you do that, see if you can go up the change of command and get a better result.  That makes a much more encouraging story.  Most of us have had the bad experience, but if we can take that bad experience into a positive outcome, that's a much better read. 

Remember, people are reading your blog.  It's not just your colleagues, friends, customers and clients.  There are bank and company executives and representatives reading your blog as well.  Use this forum to inform them of your struggle and hopefully they will take up your case.  Nobody likes bad press, and with a quarter of million AR subscribers online, that's a lot of bad press. 

 

 

 

 

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Rainmaker
819,649
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

Some of these companies have depts that just troll the web finding stuff like this. Yelp is also a good alternative for local complaints also. I've never had anyone call as of yet.

Dec 03, 2011 11:16 AM #1
Rainmaker
409,895
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Mike, 

All good info.  I am not working Short Sales or I think I would be posting to get bank's attention/help on an almost daily basis.  

Love the advice.

All the best, Michelle

Dec 03, 2011 11:21 AM #2
Rainmaker
1,389,459
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Outside national media is the way to amplify for free what you create for fresh, organic, hyper local content too.

Dec 03, 2011 11:21 AM #3
Rainmaker
1,467,387
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Excellent advice and information Mike..............hope this gets Featured so more learn about it.

Dec 03, 2011 11:22 AM #4
Rainmaker
795,390
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Lyn, I don't know why they have zeroed in on my blog, but I welcome the opportunity to express the desire for change.

Thanks, Michelle.  Have a great weekend.

Thanks for commenting, Andrew.

Thank you, Roger.  Have a great weekend!!

Dec 03, 2011 11:45 AM #5
Rainmaker
169,931
Debbie Holmes
Gold Key Real Estate - Boise, ID
Gets the job done!

They zeroed in on your blog because it is well written and imformative...  I ran for office once and I paid particular attention not to accentuate the facts while putting out my point of few....Something I continue to this day.

Dec 03, 2011 12:07 PM #6
Rainmaker
795,390
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Thank you, Debbie.  I don't mind answering their calls.  I hope it actually makes a difference.

Dec 03, 2011 12:40 PM #7
Rainer
145,762
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Mike~This is such a great point, I don't think people realize that many companies hire people to just to troll blogs and the web, and I don't mean that in a pejorative sense. Companies even hire people to respond to comments on Amazon! Once again a great and informative post.

Have a Awesome weekend!

Dec 03, 2011 12:43 PM #8
Rainmaker
795,390
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Thanks, Michael.  It's a good policy for companies.  They can see what the buzz is about their service or products.  Have a great weekend!

Dec 03, 2011 12:45 PM #9
Rainmaker
731,670
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggresive & 560 FICO - OK, Colorado Mtgs

So true I know when I go into AR and see the results of my posts I am always shocked that the posts with the fewest comments are among the ones with the highest viewed?

Also the civility is HUGE. I just had an issue where someone posted some outlandish falsities about me and after a little due diligence and some civil conversation the host of the post realized the truth and had it removed completely. He even said if you would have come after me threatening lawsuit I would have replied sue me but since you stated clearly what the deficiencies were and dealt wit me in a way that was logical and rational I see your point and will honor your request!

Peace

Dec 03, 2011 01:49 PM #10
Rainmaker
795,390
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Good job, David.  I hope you have a great weekend!!

Dec 03, 2011 02:08 PM #11
Rainmaker
541,177
Cynthia Larsen
Safe Haven Realty | 707-332-2560 | Serving all of Sonoma County, CA - Cotati, CA
Principal Broker/Owner

You are not the first person who has mentioned this, I think it is great that people are getting responses. I haven't yet, but my manner may not have been as "civil" as yours :)

Dec 03, 2011 03:18 PM #12
Rainer
307,049
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

COngratulations on all the blog action!  You do have some great blog posts.  Enjoy the weekend!

Dec 03, 2011 03:53 PM #13
Rainmaker
795,390
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

They're reading them regardless, Cynthia.  You're having an impact even if they don't call.

Thanks, Jennifer.  I hope you have a great weekend too!

Dec 03, 2011 03:56 PM #14
Rainmaker
133,637
Marcia Kramarz
Re/Max Executive Realty - Medway, MA
CDPE,LMC,CBR

Great reminder for us all - to keep it factual - And interesting ( i wouldn't have expected it) that companies and banks may come across our posts - Pretty powerful!

Dec 03, 2011 06:05 PM #15
Rainmaker
795,390
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Marcia, I've had consistent calls since June.  They really do read out blogs.  Happy Weekend!

Dec 03, 2011 06:26 PM #16
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Rainmaker
795,390

Mike Cooper

Your Winchester, VA Real Estate Pro
Winchester has a place for you! Call me.
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