Goal Setting Tips for 2012 Success

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Goal setting: creates a future

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Goal Setting Tips for 2012 Success


It is that time of year again, and businesses and individuals (sometimes they are one in the same) are gearing up for the coming year. Lots of re-evaluating and of course “goal setting”. In the last week I have been to numerous business meetings, read numerous blogs where “goal setting” was the major theme or topic of discussion. Goal setting is harder work than most think, as with most business exercises,  you get out of it what you put into it. Goal setting is no different. There are some pitfalls and mistakes that many make and there are ways to avoid them. Lets take a look at some tips.

Tip#1: Buy into the concept of goal setting. Do not venture off on a goal setting journey if you don’t believe the process is viable or valuable. Goal setting is a powerful, motivat
ing tool that can greatly help you achieve your full potential, but if you don’t believe in the process, it won’t happen. You have to believe in the process.

Tip #2: Decide what you want. Simple yet very important. Unfortunately people don’t put enough thought into what it is they really want to accomplish, and end up with goals like…”I want to become or do , blah, blah, blah. In other words, be specific about what it is you are after.  For example, don’t set a goal like, ” I am going to be a better teacher”. Try rewording and saying ” I will improve my teaching by writing better, more concise lesson plans, by enrolling and completing a lesson plan class by the end of the first quarter”.

Goal Setting

Image by lululemon athletica via Flickr

Tip#3: Be realistic, by all means do not set unrealistic goals for yourself, it will only lead to a feeling of failure and have a negative effect on you. For example, if you are a
Realtor in your second year and this past year you completed 10 sales, don’t set next years goal for 100 completed sales. In reality that goal is not going to be met. Try something like, I will increase my sales by 20%, and I will do that by learning how to blog, adopting a video sales presentation etc. If you set too lofty a set  of goals, at the first bump in the road it will be too easy to say “I could never have completed that goal anyway” and drop off. In the same token, be sure to challenge yourself as well. Who was it who said, set the bar low so you always meet it, that’s the concept you are shooting for here.

Tip#4: Work as a team, if you are setting business goals, try working with someone else in the office who is in the same position as yourself, and create goals and monitor your progress together. Sometimes just having someone to be accountable to inspires the motivation needed when things get dicey and the temptation to give up arises. If working on a personal goal, get with your spouse, kids, etc to get it going and keep it going. Working together with family members can be fun and create some memorable family moments together.

Tip#5: Write your goals down, and place them in an area that is visible to you  on a daily basis. Review them regularly. Writing down goals in a notebook and stashing them away in a desk drawer is not going to produce results. On the fridge, next to your bathroom mirror, if business goals, try putting them in a nice frame and placing them right there on your desk for you and your co-workers to see. Encourage others to embark on a goal setting program, inspiring others is also self inspiring.

If you really take the project serious, and give it your all I am sure you will amaze yourself. It is amazing what some clear, well thought out, organized goals can produce. Try it, improve your self confidence and improve your life.










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  1. MaryKay Shumway 12/05/2011 09:20 AM
  2. Dorie Dillard 12/05/2011 09:39 AM
  3. Luis Iniguez 12/05/2011 09:54 PM
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Show All Comments
Paula Hathaway, REALTOR, Sr. LBA,
...Finding Your Place In The sun!
Douglas Elliman Real Estate

Gerry: I always wondered why some of my goals were not achieved while others came easily--this is the difference! Putting your focus on the goal itself, getting the feeling of what it would be like at achievement and getting it into your blood like a shot of adrenaline, now that makes the difference! Thank you--my new hero!!

December 05, 2011 09:33 PM
John Novak
Henderson, Las Vegas and Summerlin Real Estate
Keller Williams Realty The Marketplace

Writing goals down is such a critical step. It forces us to think deeper and clarify what it is we really want, and because it's something we can see and touch it makes them tangible.

December 05, 2011 09:36 PM
Anthony Daniels
SF Bay Area REO Specialist
Coldwell Banker

Always a good idea to put goals in writing.

Good post, thanks for sharing it.

December 05, 2011 09:39 PM
Luis Iniguez
Search Inland Empire Homes For Sale - Short Sale Agent
Option One Real Estate

Put them in writing and come back to them for tweaking as you go along.

December 05, 2011 09:52 PM
Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group

A great list of tips.  I need to get to work on my goal setting and business plan.

December 05, 2011 09:58 PM
Rajeev Narula
My Services Are All About You!
iPRO REALTY LTD.,Brokerage

Thank you for sharing timely advice.

Goal setting is just the beginning. One has to continuously monitor to stay on course and tweak the goal, should there be a need for that.


December 05, 2011 11:06 PM
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

Good list Gerry, but I think the most important of the five is #5.  Writing down your goals is essential to the process and progress.  Written goals serve as a roadmap and our business Bible so to speak and they keep us on track.

December 06, 2011 03:21 AM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

I'm going to err on the side of being UNrealistic this year. I need to stretch myself. But I am formulating a plan for 2012 that will exceed 2011. 


December 06, 2011 05:41 AM
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

Anyone that sits down to write their goals for 2012.. should start by reading  your post . 

December 06, 2011 06:31 AM
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

Great advice, Gerry and very timely.  i put together my overall goals end of August and soon I'm going to be refining and getting more detailed on the plans.

December 06, 2011 06:50 AM
Bob Force (REALTOR®)
The FORCE in Maryland Real Estate
Century 21 Trademark Realty


Thank you.  Every once in a awhile I need a kick in the pants/slap in the face (pick one) and this was it.

Again thank you and I have bookmarked this for review again.

December 06, 2011 07:18 AM
Jeanne Gregory
RE/MAX Southwest

One of the biggest things that should be considered is that the goal should be YOURS!  Not your broker, not your husband/wife, it should be your dream and desire or it won't work. 

December 06, 2011 08:11 AM
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Gerry, these are important points when setting goals for the coming year. Thanks for the reminder.

December 06, 2011 08:52 AM
Ellie McIntire
CDPE, Howard County Homes for Sale
Ellicott City Clarksville Howard County Maryland Real Estate

My goal sounds simple enough. Two appointments a week with either a buyer signing a BBA or a seller signing a listing agreement.

December 06, 2011 09:40 AM
Jerry Morse
The Morse Company

These should be the standard for all agents.  I wish all my agents would Buy Into It like you suggest.

December 06, 2011 10:25 AM
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale

Hi Gerry, very good and comprehensive list. you have it all pretty well covered. Congrats on the feature! 

December 06, 2011 12:00 PM
Leslie Leis and Dee Bundy
Sell Smart, Buy Wise & Live Well in Nrthn Colorado
ERA Herman Group Real Estate

Hi Gerry,

You forgot one:

Tip #6 - blog about it on AR so that everyone can pester you if you don't stay on track! ;)

Nice list and very timely.

Thanks for sharing!

-Dee Bundy

December 06, 2011 04:10 PM
Robert Hammerstein
Bergen County NJ Real Estate
Keller Williams Valley Realty

Gerry - Obviously number 4 is all about me and my wife...lol We are a team and guilty as charged but also we have been doing it for 12 plus years now so I guess it works for us.... Great post and yes it's that time of the year again for me to re-evaluate our situation and plans. A good reminder for me. thanks and hope you are well my friend.


December 06, 2011 07:48 PM
Wanda Kubat-Nerdin
Your Southern Utah Residential Real Estate Agent
Prado & Kramer Real Estate, St. George, UT 435.632.9374

Congrats on the feature Gerry, well done! Writing your goals down sets everything in motion and gets the forward momentum started, the rest is up to us to accomplish. Mine are set for next year so here we go 2012!

December 06, 2011 08:54 PM
Michael Cather
Real Estate Broker DRE#01801786
Rodeo Realty

Attitude determines Altitude!  I like your idea of working as a team and other people holding you accountable.  Thanks!

December 04, 2012 10:44 PM
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Gerry Michaels

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