Developing Your Social Media Strategy for 2012

By
Real Estate Agent with Keller Williams West Sound Realty

Over on SoundBiteBlog, I just posted an article entitled 'Developing Your Social Media Plan.'Developing-a-Social-Media-Plan

It's become quite obvious that participating in various forms of social media engagement can have a very positive affect on expanding your sphere and growing potential business. Unfortunately, all too many times, we attempt to employ new marketing ventures using our old traditional methods. It's like putting a square peg in a round hole, the two just don't fit!

Understanding the what & why of social media is a crucial first step in effectively leveraging the power of Internet-based platforms, tools, and technologies.

In my post, you'll discover:

Social Media is a Conversation, Not an Ad

Social Media Expands Your Digital Footprint

Social Media Engages, Connects, and Grows Your Sphere

How to Engage in Social Media through A-I-M (Audience, Image, and Message)

To read the full article, go to Developing Your Social Media Plan

~   o   ~   o   ~   o   ~   o   ~   o   ~

Homes-for-sale-in-Kitsap-County-WA

Rich Jacobson is a licensed real estate professional with Keller Williams West Sound, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLifeSoundBiteBlog, and Crabbing in the Hood, or e-mail: kitsapagent@gmail.com

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Tags:
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Rainmaker
839,577
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Real Estate is best done with a good plan and a goal.  Then we go for it.

Dec 06, 2011 01:32 AM #1
Rainmaker
1,244,701
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Sounds like an interesting blog post Rich, I'm heading over to take a look in a few minutes. Thanks for the heads up!

Dec 06, 2011 02:16 AM #2
Rainmaker
177,110
Erv Fleishman
Realty Associates - Boca Raton, FL
Luxury Prop Specialist Realty Associates

Social media is such a funny term. Zuckerberg is laughing all the way to the bank. 

Dec 06, 2011 03:21 AM #3
Rainmaker
596,388
David Popoff
DMK Real Estate & Property Mgmt - Darien, CT
Realtor & Property Manager, Fairfield County, Ct.

Here on AR we need tips like this, I will have to go and check them out, thanks

Dec 06, 2011 06:19 AM #4
Rainmaker
363,721
Kim Boekholder **Results Real Estate**
Results Real Estate 801.580.5624 - Sandy, UT
Broker, Selling Salt Lake Homes

Great points about making a plan and engaging.  Its a great tool if you use it correctly like your article suggest.  

Dec 06, 2011 10:50 AM #5
Rainmaker
1,371,254
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Creating something someone in the audience can use. If you want to nudge, catch the corner of their eye and gain their attention means asking yourself "can anyone relate to it"? Is it worth their time, does it save them gas, resources, help educate and provide value? Satisfy a need? Have a worthwhile purpose? Is it creative, with a little bit of fun in the delivery? Or is it a hurried, total self promotion mirror mirror on the wall piece? There are enough of those bombarding like asteroids, Scud missiles as you scan your email, side bar on blog post rosters. Genuine helpful trumps store bought spun sameness, predictability in user experiences. Your on line reader is way way smarter than you may be giving them credit for.

Dec 06, 2011 11:18 AM #6
Rainmaker
869,529
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

More great information you shared with us. Thanks, Rich.

Dec 06, 2011 11:31 AM #7
Rainer
229,086
Linda Urbick
Keller Williams Realty - San Ramon, CA
San Ramon, CA Homes for Sale - 925.415.3046

Rich - your take on social media and a marketing plan is very thought provoking. I am probably guilty of the "shot gun" approach at times. My 2012 goal is to be more purposeful which means defining my audience, my focus and what I hope to achieve with social media. Thanks

Dec 06, 2011 11:52 AM #8
Ambassador
859,051
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com

Rich headed over to check out the link.  You're tips are exactly right my friend.  Make it a great day in all you do!

Dec 06, 2011 12:55 PM #9
Rainer
13,472
Keith Wimberly
Louisiana Mortgage Associates - Lake Charles, LA

Rich, you are right. We just impleneted new social media strategies at our office in Louisiana. Come 2012 Social Media will be one of the top avenues to market your company. Stick to a plan and stay persistent like you said..

Dec 06, 2011 04:08 PM #11
Rainmaker
1,000,505
Michael J. Perry
RE/MAX Associates of Lancaster, PA. - Lancaster, PA
Lancaster Relo Specialist

Rich , it sounds like an article worth reading ! I'll check it out !

Dec 06, 2011 04:54 PM #12
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Rich Jacobson

Your Kitsap County WA Real Estate Broker
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