What's Old is New Again

By
Managing Real Estate Broker with Howard Hanna Real Estate Services

No, I'm not talking about me...

But we now have a new reason to get back into the old practice of previewing properties during our work day. Not such a new concept for some of us; I am a big fan of this practice.

Recently in Central PA our multi-list launched the public access side of our multi-list. This isn't such a big deal when we look at it as agents; we have had public IDX access to our listings for years. What is new about it is that when the consumer public hears about it as the "Public side of our whole MLS database" they will flock to it. Even though our own websites have as much and sometimes more data from multiple MLS IDX feeds, for some it might be seen as an unvarnished look into our secret world, unfiltered and untainted by brands. Am I saying I don't like this new development? No I actually love it, I can educate my clients and consumers and they can validate everything I show them.

What I am saying is that we must be better educated on the market inventory and conditions than the public. And here's how I do that. I preview properties as they come on the market and those that have been around a while. Why? If all I do is look at pictures and sit behind my computer all day, I don't have any more insight than my clients. So what do they need me for? I have to be in the homes and in the neighborhoods to be able to talk intelligently and answer the questions that always come up. If you need convincing that the photos don't tell the whole story, think back to the last time you saw or even attended a class on taking better photos to market your home.

So all you list agents out there, please don't be alarmed when you hear from me asking to preview your listing, I'm just doing my job. And please feel free to call to set up a preview of mine. As I write this I am committing to do even more previewing during these cold lonely winter days.

See you out there, go make it a great day!

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  1. Lenn Harley 12/10/2011 06:53 AM
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Rainmaker
332,633
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765

Absolutely!! Previewing homes is an important part of what we do. My new business plan has me previewing 25 homes a week. It helps me talk more intelligently to my clients, both buyers and sellers. Have a great 2012!

December 15, 2011 08:50 AM
Rainer
36,150
Murray Scotton
CCS, SRES
Royal LePage Benchmark

Jim great reminder as I've been hit and miss on previewing properties in my neighbourhood (that I want to be an expert in)!

December 15, 2011 10:36 AM
Rainmaker
187,975
Women of Westchester Working Together
Women helping Women get ahead
Women of Westchester Working Together

Jim,

What you said is so important. I think that is what defines a really good agent. Taking the time to preview or for that matter view your product says alot about your commitment.  You have be know the specifics when showing a property to a prospective buyer. It makes all the difference in the world to a buyer.

Jackie

Women Of Westchester

 

 

December 16, 2011 11:09 AM
Rainer
28,345
Jayson Holland
Jay Holland
RE/MAX

Previewing is very important! Not only does it help you increase ~ and maintain ~ your product knowledge and market knowledge, it will give you a huge edge when talking to prospects and also on listing appointments. In addition, I can presonally preview a property in about 2-5 minutes, where-as a Buyer would take 15-20 in each one. If I can narrow the field down by 50% from their internet search results, I can save myself hours and hours every time I need to take a buyer out looking in person.

 

December 16, 2011 02:52 PM
Anonymous #69
Anonymous
The Buyers Group Carbondale, I

Talk about embarasing BOB DAVENPORT.  I think it would be emabrasing to find out one the most appealing listings in your area, which you had the listing contract for approxiametly two years, sold soon after your contract was canceled. Yes SOLD! almost immediatly because the owner decided to market the propoerty themselfs.  And, the owner brang it from listing to title company in less than 60 days.erervTh

April 23, 2013 01:01 PM
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Jim Gainer

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