That's a Pretty Crappy Looking Sign!

By
Real Estate Agent with The Momentum Group, Northern Virginia
A couple of super windy days have broken the tether holding up the name rider. It is dangling by a single connection.  Another couple of windy days and the name rider smashes through the  'By Appointment Only,' rider.  Now it looks really bad. The seller probably doesn't have the right tool to fix it, and they certainly don't have a new rider. So there the sign stands, very damaged.

I drove by a sign like this today. This is a property that has been on the market for a while.

Guess what? It is going to be on the market for a lot longer!  It looks like it has been 'abandoned' as a listing. It is on a main street, too.

They say that our signs are one of our best marketing tools.  If you can get a listing, you are advertising to everyone who goes by the house.  Well, the opposite is true too; if you have an unkempt sign and your name is on it, it will act as the opposite of marketing...people will remember your name, but as someone that they DON'T want to call to list their home.

If you are a listing agent, I will leave you with a final thought: Have you gone by to check on your listing lately?

woman with a sign
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Show All Comments
Rainmaker
382,334
Doug Anderson
Executive Brokers Real Estate Group - Danville, CA
Doug Anderson's Bay Area Real Estate Views

So true Holly. We just had some very windy weather here and that is one of the first things that always comes to mind. 

Dec 13, 2011 07:38 PM #1
Rainmaker
181,130
David Gibson
Broker / Owner Colorado Home Sales LLC - Colorado Springs, CO
Colorado Springs, Castle Rock, Denver, Parker

Holly you are so correct. I think some agents haven’t checked their listings since the ink dried.

Dec 13, 2011 09:31 PM #2
Rainmaker
174,273
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Just another detail that needs attention. Both clients and potential clients can be impacted by something as seemingly small as these issues you mentioned. It is important to have a professional looking yard presence.

Dec 13, 2011 11:33 PM #3
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Rainmaker
541,550

Holly Weatherwax

Keller Williams Realty, Dulles
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