The Problem With Writing Hyperlocal Posts!

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Hidden Valley Fruit Farm in Lebanon OhioThe Problem With Writing Hyperlocal Posts! 

If you follow us, you know we write MANY posts about local events, organizations and things of interest.  There's a LOT of value in that for us, although it may not lead to enormous amounts of phone calls from interested buyers and sellers for Warren County homes (at least not yet).

Our philosophy is this:  FIRST, you have to convince people that you have a great place to live.  SECOND, you have to establish that YOU are indeed tuned in to your communities.  THIRD, you have to establish relationships with lots of local event organizers, small businesses, promotional organizations and more.

The more you do, the more tied in you are, the more likely someone remembers YOUR NAME when someone mentions buying or selling a home in your area or that Google search keeps turning up YOUR NAME all over the place. 

Spingboro's Heatherwoode communityNow it may be a less direct route than publishing posts about each subdivision in our area.  With our market area including literally hundreds and hundreds of communities, we knew we couldn't keep up with that aspect.  We just wouldn't be effective at keeping updated information out there.

By using the broader approach to local events and community interest topics, we've gained significant local knowledge that helps us better serve our clients (although we may have irritated some area residents with our
Nutcrackerpro-tax school levy stance).

The drawback to doing lots of localism posts?  We learn and blog about
MANY events we'd like to personally attend, but we just can't get to them all.  In fact, we can't even get to most of them! 

But fortunately, we do make some!  For instance, we DID get down to the Cincinnati Ballet's The New Nutcracker on opening night Thursday!  Amazing sets, amazing costumes, amazing dancers, amazing venue!  No pictures though, we didn't want to get thrown out! :)

So if your market is similar to ours, you may want to consider adding a healthy mix of localism focused posts to your blogging agenda.  You'll gain, and so will your clients!

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz

P.S.  When you do those locally focused posts, send a link to the business, event or organization.  They've got to know you're helping them for them to help you!

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

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  1. Debbie Laity 12/18/2011 09:50 PM
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Topic:
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Comments 29 New Comment

Rainmaker
608,104
Liz Wallace
Broker C21 Sherlock Homes, Rockville Centre, LI, N
Century 21 Sherlock Homes

I get many calls about local posts and that's fine with me.  I want to get my name out there.  I just got two calls this month asking if I am still running the tree lighting ceremony in the Village and what time is it again.  I tell them I am a Realtor and give them the correct time.

December 19, 2011 10:35 AM
Ambassador
1,363,257
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Liz, We clarify if we get the call, but Murphy's Law at work....those calls usually come when we're no where near our computer with the complete information :)

December 19, 2011 10:40 AM
Rainmaker
134,732
Carmela Jacobs
Ventura Co., Los Angeles Co., CA, & Global Realtor
Prudential California Realty

Liz & Bill,

I post as many as possible, even if I can't attend them all at least people will have an option which one to attend.

December 19, 2011 05:34 PM
Ambassador
1,363,257
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Carmela, And that's about the best we can do.  Put the alert out, and attend the ones we can/choose to.

December 19, 2011 06:38 PM
Ambassador
694,030
Amy Hahn
Realtor - Crystal Coast, NC
Pine Knoll Shores Realty

You guys are awesome at featuring events in your area!  As you know, I too love writing a Localism Post!  I wrote one a few days ago and included a googlemap of all coffee shops in the area (I know you know about those), and after it auto fed to my FB page, I received a message from one of the local coffee shops.  She invited me to stop by for coffee, I did and guess what?  They are considering selling their house!!!!!  There are definitely more ways than one to make a hyper-local work for you :-) 

December 20, 2011 08:25 AM
Ambassador
1,363,257

Liz and Bill Spear

RE/MAX Elite Warren County Ohio
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Additional Information

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential homes buyers and sellers.