The Problem With Writing Hyperlocal Posts!
If you follow us, you know we write MANY posts about local events, organizations and things of interest. There's a LOT of value in that for us, although it may not lead to enormous amounts of phone calls from interested buyers and sellers for Warren County homes (at least not yet).
Our philosophy is this: FIRST, you have to convince people that you have a great place to live. SECOND, you have to establish that YOU are indeed tuned in to your communities. THIRD, you have to establish relationships with lots of local event organizers, small businesses, promotional organizations and more.
The more you do, the more tied in you are, the more likely someone remembers YOUR NAME when someone mentions buying or selling a home in your area or that Google search keeps turning up YOUR NAME all over the place.
Now it may be a less direct route than publishing posts about each subdivision in our area. With our market area including literally hundreds and hundreds of communities, we knew we couldn't keep up with that aspect. We just wouldn't be effective at keeping updated information out there.
By using the broader approach to local events and community interest topics, we've gained significant local knowledge that helps us better serve our clients (although we may have irritated some area residents with our pro-tax school levy stance).
The drawback to doing lots of localism posts? We learn and blog about MANY events we'd like to personally attend, but we just can't get to them all. In fact, we can't even get to most of them!
But fortunately, we do make some! For instance, we DID get down to the Cincinnati Ballet's The New Nutcracker on opening night Thursday! Amazing sets, amazing costumes, amazing dancers, amazing venue! No pictures though, we didn't want to get thrown out! :)
So if your market is similar to ours, you may want to consider adding a healthy mix of localism focused posts to your blogging agenda. You'll gain, and so will your clients!
Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz
P.S. When you do those locally focused posts, send a link to the business, event or organization. They've got to know you're helping them for them to help you!