Real Estate Agents and the 'I'm too busy' Mantra

Real Estate Broker Owner with Broadpoint Properties Cal BRE #01324959

real estate productivityAs Broker-in-Chief (not to be confused with Commander-in-Chief) of a real estate brokerage and also as head honcho our short sale operation, I spend much of my day chatting with agents. When agents ask me to hold them accountable for their productivity in weekly meetings, I often hear them tell me things like “But, I was busy” (also… “I was too busy” or “I’m too busy”). 

When I hear that battle cry, I almost feel like the late Gary Coleman when he would say to his actor brother, “What you talkin’ about, Willis?”

If you want to make big bucks in real estate, you cannot sing the “I’m too busy” song. You must try to find ways to evaluate your own productivity and to make yourself accountable.  When you tell others (and yourself) that you are too busy, you are turning down the opportunity to do more and be more.

One of the easiest ways to be productive and make yourself accountable is to put things on a calendar. For example, if you are planning to send your sphere of influence a monthly newsletter, plan the whole year right now. Add the dates for printing (or sending to the printer) and mailing to your calendar now. And, use your calendar to keep you accountable.

Another issue arises when agents spend too much time fixing and fixating and not enough time prospecting and planting seeds. Evaluate what you did in 2011, what made you money, and where you lost a lot of time. If you took the same buyer to 105 properties and wrote 37 offers, yet he still wants to look around, that buyer might be a time suck. So, evaluate your productivity and learn from your mistakes.

Another way to avoid the I’m too busy mantra is to learn more about productivity tools and figure out ways to outsource time-consuming tasks by leveraging virtual assistants. Focus on what you do best, and let other people do the rest. In the short sale world, we help lots of agents with the short sale processing, while they work on building a strong pipeline.

Two years ago during the holidays I read Gary Vaynerchuk’s book Crush It!  One of the big points that he makes is that for people who love what they do and are passionate about what they do, time doesn’t matter; those people never feel busy even though they might spend every waking moment doing what others might feel to be busy work.

Think about it. Are you working in something that you are passionate about? Or, does it feel like work? And, when was the last time that you said, “But, I was too busy.”

Some food for thought for 2012.


(photo credit)



Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Wallace S. Gibson, CPM 01/01/2012 11:09 AM
  2. Linda Jamail Marshall 01/01/2012 01:15 PM
  3. Robert L. Brown 01/01/2012 02:57 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the house to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

ActiveRain Community
Addicted to Active Rain
Almost Anything Goes
Out Of The Box!
real estate agent productivity
realtor productivity tools

Comments 71 New Comment

Bob Miller
The Ruiz/Miller Team - Ocala's Dream Team
Keller Williams Cornerstone Realty

Hi Melissa, excellent post.  I agree, it's all about the 80/20 rule.

January 03, 2012 06:10 AM
Sylvie Stuart
Home Buying, Home Selling and Investment - Flagstaff, AZ
Keller Williams Check Realty 928-600-2765

"I'm too busy" is an excuse we could all use. If you really want to achieve the goals you set out for yourself, you need to work around that, prioritize, put things in your calendar, as you said, and delegate. I used to be "too busy" and then I started delegating what I didn't need to be doing that was sucking my time. I am still busy, but not "too busy".

January 03, 2012 08:29 AM
Lehel Szucs
REALTOR of choice
All Seasons Real Estate, Inc.

one of the few commitments I made for myself this year is to do more farming and prospecting .... how else am I going to get business .. .referrals only go so far .... 

January 03, 2012 01:21 PM
Jairo Arreola
VA Home Loan Specialist - SF Bay Area - South Bay - San Jose
Aladdin Realty

Thanks for the blog. I stopped by your page and there is some great info. Good Luck in 2k12

January 04, 2012 04:21 PM
Kasey & John Boles - Jon Gosche Real Estate
Boise, Meridian, Ada/Canyon/Gem/Boise Counties
Jon Gosche Real Estate, Boise ID

Great blog post.  The thing is, we all have the same amount of time in the day and there are some who crush it and some who are "too busy."  I'm trying to work on my productivity this year..-Kasey

January 15, 2012 08:01 PM

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
Ask me a question
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Broadpoint Properties