Are your blog and comments offending both consumers and colleagues?

Real Estate Broker Owner with Catarra Real Estate, Inc CA BRE #01191946

I read a post yesterday from a fellow blogger that got a huge stream of negative feedback comments.  The article was supposed to be funny but several agents found it offensive and when I read it, felt that consumers might take offense as well.  Without going into details, suffice it to say the blog would have been better off being "Members Only".  My point is, do you know what content will offend consumers, colleagues, or both?

Let's start with the first rule of blogging:  Once you post to the Net, it's there FOREVER!

If you write and post something that could be considered offensive, the readers will form an impression of you.  Do it once and most people will forgive you.  Do it more than once and it's likely you'll lose consumer leads and subscriptions by colleagues.  Your success on Activerain depends on the impression you make.

What's Offensive?  A few possibly offensive blog topics include:

  • Any article that's sexist or deals with sex in a vulgar manner
  • Any discussion of race, racism, or elitism
  • Demeaning fellow agents (actually violates the Code of Ethics too)
  • "Potty humor"

If you're thinking about writing about anything that would not be appropriate with a current client or colleague in your office, it's probably best left unsaid.  You might lose prospects and hurt relationships with colleagues.

What about offensive comments?  All too often I've seen comments that attack the writer, get rude, or deeply personal and border on slander.  Guess what?  When consumers and colleagues read those comments, they won't hold you in high esteem.  If you feel strongly about something:  TAKE IT UP VIA EMAIL!  If you just can't hold your tongue, don't do it in a public forum.  Send a private email message and say whatever you need to.  Even then, keep in mind that your reputation is based on how people perceive you.



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Comments 67 New Comment

Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c)
Long Island Condo & Home Sale Specialists
Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803

Totally agree Bryan. Not sure which blog post you are referring to, but we have seen some that certainly can be taken offensive!

December 29, 2011 05:00 PM
Rich Quigley


Excellent post and a very wise suggestion. I hold some pretty strong views and I sometimes have difficulty in restraining my comments, but you are a wise man in your advice. I've recently decided to avoid those groups that make my blood pressure rise. Another point is, if you disagree with someone, and especially if that disagreement becomes hostile, you're never going to change that person's opinion. So why even bother commenting?

December 30, 2011 04:37 PM
LaNita Cates
REMAX of Joliet

I've seen some posts made public that have surprised me. I make it a point to be careful what I say and how I say it. I have offended people and never meant it that way.

January 06, 2012 05:22 PM
Mark Delgado
Benicia and Vallejo, Property Management, rental h
houses for rent, Solano County & Glen Cove

Excellent post.  However, keep in mind that it doesn't take much to "join" Activerain and so even Members Only posts are accessible to the public if they simply try.

January 07, 2012 01:02 PM
Karen Steed
Associate Broker Haralson Realty licensed in GA and AL
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton

Mark Delgado #66 is right about members only posts.  Someone had a post recently about a members only post that came back to haunt her.

January 12, 2012 11:17 PM

Bryan Robertson

Innovator, Writer, Speaker
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Read about news, reviews, and commentary about current events and trends in the real estate industry. I also write about local markets including Silicon Valley and my hometowns - Los Altos and Saratoga.