What is the Purpose of a Sign? To Sell the House or Attract Business to the Agent?

By
Real Estate Agent with Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net TN License #315195
http://actvra.in/qPX

What is the purpose of a sign? To sell the house or attact business to the agent?I use a variety of ways to attract buyers to my listings. Some of those methods include open houses, internet marketing, direct mail and signs.

Yes, a sign in the yard can produce a sale. But what is the purpose of a sign? To sell the house or attract business to the agent?

To be truthful, the answer is both. Agents hope the sign will bring in a potential buyer to the seller's home.

However, if that buyer does not find your home suitable, the listing agent hopes to gain a new buyer.

My primary focus is to sell your house. While I am happy to assist buyers in the purchase of a Franklin TN home, the sign I have placed in the seller's yard is in hopes of actually procuring a sale. To accomplish this, I provide a completely custom sign made specifically for your home.

1420 Holly Hill Drive Franklin TN 37064The signs are unique to each home. Buyers will see several photos of the interior of the home on the sign. The sign also provides buyers with a text code to access additional photos.

This text code directs them to a single-property website unique to that property. Buyers will be able to see 40 - 50 interior photos, a description of the home, proximity to local amenities and even documents concerning this home.

Not only do buyers get an abundance of information about your home, their contact number is immediately sent via text and email to me so I can pick up the phone and call them. I then call the buyer while they are still in front of your home. What a great way to find a potential buyer.

What is the purpose of a sign? To sell the house or attract business to the agent?

The purpose of my signs are to sell your house.

P. S. If you would like to work with an agent who is more interested in selling your home than getting a another buyer lead, contact Tammie White today at (615) 495-0752.

Posted by
************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572 01/08/2012 11:46 PM
  2. Cathy Bureau 01/16/2012 10:55 AM
  3. Joni Staples 01/22/2012 03:42 PM
Topic:
Real Estate General Information
Location:
Tennessee Williamson County Franklin Franklin
Groups:
Marketing 101
Real Estate Strategies for Business Builders
HyperLocal Neighborhood and Community Posts
Tags:
real estate marketing
real estate signs

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Michael Thornton
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspector - Nashville, TN area - 615.661.0297

Good morning, Tammie. Now that is one interesting sign. I don't think that I have seen one like that before. Cool!!! 

BTW, it was nice talking to you the other day. I hope that this year will be the bomb for you...

Jan 07, 2012 07:12 AM #46
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Tammie, Very cool concept!  First time I've ever seen a yard sign anything like that!

Jan 07, 2012 07:19 AM #47
Rainmaker
798,400
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Tammie, I love your sign.  That is a great way to market your property to those passing by.  A passerby who can see those photos will definitely be more inspired to look than someone with a more simple sign.  Very nice!

Jan 07, 2012 09:14 AM #48
Rainmaker
1,004,712
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Melbourne, FL
Personal Service, always.

That is a neat concept/sign. Your sign price sounds reasonable as well.

Jan 07, 2012 10:04 AM #49
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Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Charles Rutenberg Realty - Palm Harbor, FL
Palm Harbor & Dunedin FL Residential Real Estate

Yes, I would have to agree with you, the signage is for BOTH purposes and you have done an excellent job with it!

Jan 07, 2012 10:55 AM #50
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Bryan Robertson
Catarra Real Estate, Inc - Los Altos, CA
Broker, Author, Speaker

I've never seen that approach before - signs with photos of the interior.  That's brilliant!  Generally, signs are useful in getting leads to sell the house.  I have a client right now that won't allow a sign and we'd be getting leads if we did.

Jan 07, 2012 11:02 AM #51
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Gabe - Keep us posted.

Fernando - That makes two of us.

Joshua - Shame on me. I didn't even know there was a sign group. 

Michael - You too. Let's make it a great 2012 for the both of us.

Bliz - Thanks, but as I said I stole the idea from a fellow AR member, Cindy Jones.

Mike - I agree. Afterall, people have to see it before they make an offer.

Gary - I think it's worth the price.

Barbara-Jo -Thanks.

Bryan - That is extremely frustrating. Especially, when you have a house that is highly visible.

Jan 07, 2012 12:02 PM #52
Rainmaker
656,887
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Tammy:

We use our office sign and our personal rider on the sign.  Our signs are not as eye catching as your sign but they look good.  They are there to promote business for me and my office and to sell the house.  I usually have a QR code on my rider that goes to my virtual tour of the house.

Jan 07, 2012 06:08 PM #53
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Evelyn - I haven't put a QR code on my signs because of the texting feature. Everyone may not have the ability to scan a QR code but just about everyone has texting.

Jan 07, 2012 10:07 PM #54
Rainmaker
176,022
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I like the way you think and I love the idea with the sign. I am calling tomorrow to get a price quote on one similar to that in your photo. Great idea!

Jan 09, 2012 09:22 PM #55
Ambassador
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Ken - Let us know how this works for you.

Jan 09, 2012 11:07 PM #56
Rainmaker
1,409,776
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tammie: I like this a LOT...going to do some research to check out what this would run me.  I still have a requirement to prominently show my brokerage but I like the idea of giving as many home details as possible.  Another unique selling point when going for a listing appointment too.

Jan 16, 2012 11:31 AM #57
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Anita - In TN, the agent's name can't be larger than the broker's. So I kept the names the same size. Sellers do find it impressive.

Jan 16, 2012 01:11 PM #58
Rainmaker
333,284
Vern Eaton
Askov, MN
Realtor 320-630-6995

A sign should do both in my opinion.  Attracting business to the agent can also mean bringing in a buyer where Duel Agency is allowed.

Jan 17, 2012 05:23 PM #59
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Vern - I'm not going to tell you that I disagree. However, as the listing agent, my primary function is to sell the house.

I see agents all the time who take over-priced listings because of the potential to pick up buyers off the sign. They don't even care if they sell the house. I'm not saying that's what you are doing.

It is because of agents like this, that the rest of us get a bad name. I implemented this sign to improve my sellers chances of selling their home. If I pick up a buyer or even a seller because of it, that's great but not the reason I am using this form of marketing.

Jan 17, 2012 11:32 PM #60
Rainmaker
289,388
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Tammie-you know I subscribe, but caught this first courtesy of JONI-so thak you JONI< as well as Cindy for sharing the original idea. I love this sign for several reasons...it is a great edge for your sellers, and engages buyers and agents quite effectively, but when you feature a nicely prepared property, it raises the bar for every single RE person-agent and preparer. Great job!

Jan 22, 2012 04:05 PM #61
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Marie - I agree. I saw a listing today was in terrible shape. I blame the agent. The house looked bad and the photos were worse. What is that agent doing for his commission?

Jan 22, 2012 10:06 PM #62
Rainmaker
413,832
Betina Foreman
512-771-6318 Austin Home Girls Realty - Austin, TX
Realtor, C.N.E. Selling Homes in Lake Travis & Central Austin!

Now that is a clever sign! I love that & I can still use my existing posts. However I would make sure those photos don't show valuables like plasma TV's or stereos. You don't want to risk the sellers getting robbed. Thank you for sharing a great idea!!

;)

Jan 22, 2012 10:36 PM #63
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Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

Betina - Didn't show any real valuables in the photos.

Jan 22, 2012 10:39 PM #64
Rainer
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Tucson Dawn Heinemann
Associate Broker, Long Realty - Tucson, AZ

Love Love Love!  Will be R & D-ing in the near future (that's ripp-off and duplicate)!  :-)

Feb 24, 2012 04:09 PM #65
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