Just Listed and Just Sold Postcards..... There's Significant Value....Use It To Find More Business!!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

It’s my opinion that when it comes to marketing, nothing is a waste, unless it’s been tested fairly and properly.  There are methods that work better than other methods, but usually nothing is a waste.  One of the comments on a post that I wrote mentioned that “just listed and just sold postcards are a waste.”  Well, you know that would always trigger another post, right?

Just listed postcards are a valuable entity to mail, especially in neighborhood areas.  Neighbors want to know who the agents might be to call for their own real estate situations.  They see a sign, but they don’t know who you are or what you do.

The just listed postcard, if prepared properly, will give that information easily.  All of my marketing is integrated.  The “just listed” postcards that I mail have my Website and ActiveRain Outside Blog URL. 

The bottom of every postcard reads: Read Barbara’s Blog: www.newconstructionfranklinma.com and www.franklinmanewhomes.com.  The more people you contact and direct to your Internet sites, the more powerful your position will be in the real estate community.  People want to do business with successful people.  That “just listed” postcard that cost you pennies will be responsible for another “listing opportunity.”  It will shake the fruit from the tree. 

Just sold postcards should be used carefully today.  Listings are taking longer to sell and potential sellers are paying attention to timing.  If a listing has taken a year to sell, don't send a just sold postcard.  That's counterproductive.  I use them only if a home sells within 30 days today. 

Real estate agents are always so negative about each and every task that is available to them.  Be open minded folks and take a step forward to test another method for making the phone ring.  It’s worked for me for decades.  Don’t eliminate something without first testing the market. 

Remember, you’re a “marketing agent first” and that’s what allows you to work as a real estate agent.  Don’t shoot yourself in the foot by eliminating good marketing tools.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Praful Thakkar 01/08/2012 10:45 PM
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Rainmaker
839,534
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Good evening Barbara.

With  experience you find yourself a great system that works well for you.

Keep up the good work.

Jan 08, 2012 05:36 PM #37
Rainmaker
1,991,102
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Thanks, Joshua.....

Jan 08, 2012 05:42 PM #38
Rainmaker
1,042,285
Belinda Spillman
Aspen Lane Real Estate LLC - Aurora, CO
Your Real Estate Resource For Life!

Barbara,  Postcards are a form of free advertising.  The cost of printing these bad boys up is so little.  Why not take advantage of the work we are doing and use the postcards to do a little bragging.  I am a firm believer in using any means possible to make the phone ring.

Jan 08, 2012 05:49 PM #39
Rainmaker
1,081,938
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Barabara i have to tell you  that you have the best ideas, i think your calling should be a writer of "how to" books, you could retire on the royalties. I had gotten away from them this winter but will definately be putting in the time to send the out. 

Jan 08, 2012 05:55 PM #40
Rainmaker
1,991,102
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Belinda.....I agree....whatever it takes in your area to make the phone ring is a good method...

Scott....I thought I was already semi retired.... no one would read that book!! I'll just blog....

Jan 08, 2012 06:18 PM #41
Rainer
143,960
Lydie Ouellet Dickinson
Realty Executives Tri County, Bellingham MA - Bellingham, MA
Realtor

Barbara, how true and how I believe the same thing.

Marketing is key and those two postcards are essential to promote our business.

Well said again my friend.

A very Happy and Healthy New Year 2012 to you and your family.

I am sure I will see you around this year!

Jan 08, 2012 07:06 PM #42
Rainer
180,033
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Completely agree with you, Barbara,

You can't say that "just listed" and "just sold" cards are a waste... That is how you can generate more business.

Tatyana

Jan 08, 2012 07:08 PM #43
Rainmaker
1,991,102
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Hi Lydie....I'm still waiting for that visit....

Tatyana.... it's a very good way of generating more business......

Jan 08, 2012 07:10 PM #44
Rainmaker
204,504
Peggy Wester
Think Young Team--Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County Real

I use these all the time, but I never thought of your suggestion regarding "just solds." Will have to keep that in mind. And I like the verbiage you have at the bottom of every card. More great advice. As always, thank you!

Jan 08, 2012 07:28 PM #45
Rainmaker
1,991,102
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Peggy....you're welcome....hope it works well for you....it does for me....

Jan 08, 2012 07:34 PM #46
Rainmaker
500,063
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Good evening Barbara, another great post.  You should become a coach for agents who want to excel with listings.  I have had sellers pull out postcards that I have sent from months ago.  They do keep these cards for future reference.  Nice post!

Jan 08, 2012 08:01 PM #47
Rainmaker
346,251
Karen Feltman
Cedar Rapids/Iowa City, IA Skogman Realty - Cedar Rapids, IA
Relocation Specialist

I agree that just listed cards are a great way to promote yourself. Small cost for a possible additional listing down the road. 

Jan 08, 2012 10:17 PM #48
Rainmaker
1,056,735
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Hi Barbara ~  Just wondering how many cards you send for a sepciific listing/sold property... any thoughts in this regard would be appreciated.  Thanks for the specific on the "just sold" cards and when to use them... Also, I love your suggestion on the buyer agent cards... this is another idea I plan to implement.

Jan 08, 2012 10:53 PM #49
Rainmaker
684,508
Kay Van Kampen
RE/MAX Broker, RE/MAX Solutions - Springfield, MO
Realtor®, Springfield Mo Real Estate

I never thought about sending just sold only if the home sells fast.  Good advice Barbara.  I'm seeing that farming a neighborhood is good business this year.

Jan 08, 2012 10:54 PM #50
Rainmaker
1,037,840
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Barbara - Not everything works all of the time.  It is the sum of the total.  Keep sending out postcards.

Jan 09, 2012 06:24 AM #51
Rainmaker
591,694
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

I think those Just Listed cards are really appreciated by the seller, as well as neigborhood residents.

Jan 09, 2012 08:02 AM #52
Rainmaker
1,991,102
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"New Franklin MA Homes"

Judith....that's another way to use blogging....sharing information....

Karen....great return on that small investment...

Joan....I sent to 200+ homes in the area of the subject property....

Kay.... we always have to think about possible future results...

Conrad....we have to keep using and choosing...

Laura....they're a good way of finding new business.....

Jan 09, 2012 08:07 AM #53
Rainmaker
42,783
Julie Bryan
KeySouth Real Estate Group - Thomasville, GA
Thomasville GA Real Estate

I think we have so many agents and their brokers "chasing rabbits" (new ways to get business) and they are not getting results...We need to just get back to the "basics" and use the "tried and true" methods that will work...this business is about building relationships and presenting yourself as an expert...And "just sold and just listed"work!

Jan 11, 2012 05:45 PM #54
Rainer
32,288
Christine Blaski
RE/Max Properties of the Summit - Frisco, CO
Frisco, Summit County CO Realtor

Hi Barbara, I like the idea of sending a post card only when they have sold in a short time period. Who wants to boast... "I sold this home in 392 days!"?

I typically use these type of post cards and highlight the best stats/features of the home, then send to folks on the list that truly make sense.

One question, do you get better response directing readers to your blog or to a web MLS search?

Thanks!

 

Jan 13, 2012 12:37 AM #55
Rainer
15,294
Temitope Akojie
Keller Williams Preferred Properties - Bowie, MD

Thank you so much. Ilove this post. Just started doing standard sale listings this year (as opposed to short sales) and wanted to do a just sold post card but wanted to do more research before i did it. This post certainly helps. Thanks a bunch!

Oct 03, 2013 01:14 AM #56
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Rainmaker
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