Just Listed and Just Sold Postcards..... There's Significant Value....Use It To Find More Business!!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

It’s my opinion that when it comes to marketing, nothing is a waste, unless it’s been tested fairly and properly.  There are methods that work better than other methods, but usually nothing is a waste.  One of the comments on a post that I wrote mentioned that “just listed and just sold postcards are a waste.”  Well, you know that would always trigger another post, right?

Just listed postcards are a valuable entity to mail, especially in neighborhood areas.  Neighbors want to know who the agents might be to call for their own real estate situations.  They see a sign, but they don’t know who you are or what you do.

The just listed postcard, if prepared properly, will give that information easily.  All of my marketing is integrated.  The “just listed” postcards that I mail have my Website and ActiveRain Outside Blog URL. 

The bottom of every postcard reads: Read Barbara’s Blog: www.newconstructionfranklinma.com and www.franklinmanewhomes.com.  The more people you contact and direct to your Internet sites, the more powerful your position will be in the real estate community.  People want to do business with successful people.  That “just listed” postcard that cost you pennies will be responsible for another “listing opportunity.”  It will shake the fruit from the tree. 

Just sold postcards should be used carefully today.  Listings are taking longer to sell and potential sellers are paying attention to timing.  If a listing has taken a year to sell, don't send a just sold postcard.  That's counterproductive.  I use them only if a home sells within 30 days today. 

Real estate agents are always so negative about each and every task that is available to them.  Be open minded folks and take a step forward to test another method for making the phone ring.  It’s worked for me for decades.  Don’t eliminate something without first testing the market. 

Remember, you’re a “marketing agent first” and that’s what allows you to work as a real estate agent.  Don’t shoot yourself in the foot by eliminating good marketing tools.

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  1. Praful Thakkar 01/08/2012 10:45 PM
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Topic:
ActiveRain Community
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
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just listed and just sold postcards

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Rainmaker
591,182
Laura Giannotta
Your Realtor Down the Shore!
Keller Williams Realty - Atlantic Shore

I think those Just Listed cards are really appreciated by the seller, as well as neigborhood residents.

January 09, 2012 08:02 AM
Rainmaker
1,823,363
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Judith....that's another way to use blogging....sharing information....

Karen....great return on that small investment...

Joan....I sent to 200+ homes in the area of the subject property....

Kay.... we always have to think about possible future results...

Conrad....we have to keep using and choosing...

Laura....they're a good way of finding new business.....

January 09, 2012 08:07 AM
Rainmaker
36,152
Julie Bryan
Thomasville GA Real Estate
RE/MAX of Thomasville

I think we have so many agents and their brokers "chasing rabbits" (new ways to get business) and they are not getting results...We need to just get back to the "basics" and use the "tried and true" methods that will work...this business is about building relationships and presenting yourself as an expert...And "just sold and just listed"work!

January 11, 2012 05:45 PM
Rainer
32,188
Christine Blaski
Frisco, Summit County CO Realtor
RE/Max Properties of the Summit

Hi Barbara, I like the idea of sending a post card only when they have sold in a short time period. Who wants to boast... "I sold this home in 392 days!"?

I typically use these type of post cards and highlight the best stats/features of the home, then send to folks on the list that truly make sense.

One question, do you get better response directing readers to your blog or to a web MLS search?

Thanks!

 

January 13, 2012 12:37 AM
Rainer
15,282
Temitope Akojie
Keller Williams Preferred Properties

Thank you so much. Ilove this post. Just started doing standard sale listings this year (as opposed to short sales) and wanted to do a just sold post card but wanted to do more research before i did it. This post certainly helps. Thanks a bunch!

October 03, 2013 01:14 AM
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Rainmaker
1,823,363

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.