While chatting with a marketing guru this past week, she said that it is important to offer potential clients something for FREE. As I go about creating another mail-out, I am focusing in on FREE. For Halloween, my postcard had a quick and easy pumpkin cupcake recipe on the front. For Thanksgiving, it is a homemade Cranberry Sauce recipe. I'm already thinking about Christmas and have hit a brick wall. Do I create another recipe card or offer Holiday tips?
I would LOVE to get some feedback here on what has worked for other Realtors? Getting a thread like this started can offer some invaluable information for us all.
Thanks and Happy Monday!