What Does It Mean to Be an Ambassador of ActiveRain?

By
Real Estate Services with Trulia

Image Kookai_nakWhat does it mean to be an Ambassador of ActiveRain?

I am sure that nearly everyone member of ActiveRain has seen the orange badge and the orange star reserved for the Ambassadors of ActiveRain.  So that begs the question: what does it mean to become an Ambassador of ActiveRain and how do I become an Ambassador?   A recently anointed Ambassador told ActiveRain that her ActiveRain Ambassador badge means more to her than her college degree.

A Little History

Shortly after announcing the ActiveRain RainMaker program in 2009, the ActiveRain Ambassador program was launched.   As many new, one of the WOW factors of ActiveRain was receiving a call from Bob or another member as soon as you signed up.  At a minimum, every member of ActiveRain receives emails and comments on their blogs to welcome them to the community.  The Ambassador program was launched to recognize the members that go out of their way to welcome and educate others in the community.   As recognition, Ambassadors received a special badge, a free RainMaker account (plus Localism and Outside Blog) and compensation when a free member becomes a RainMaker.

2011 & 2012

Fast-forward to 2011.  ActiveRain has 127 Ambassadors who bear the ActiveRain flag.  The Ambassador Program has been a big success in terms of developing a core group on ActiveRain who welcome and train others in the community.  None of the current Ambassadors receive compensation to upgrade free members to RainMakers.  85% of the Ambassadors continue to be active on ActiveRain.  Roughly 15% have not blogged recently and are not proactive in the community.

Coming to 2012, we wanted to make sure our Ambassadors continue to be engaged and are committed to educating the community.   We sent this email to the Ambassadors.  The intent of the email was to make sure the Ambassadors are engaged, that they understand that being an ActiveRain Ambassador is important and that we expect Ambassadors to blog, teach and engage with the community.  As you know, with social media, "the conversation" has moved from only being on ActiveRain to broader social media sites and circles.  We hope ActiveRain Ambassadors love ActiveRain and will be supportive of ActiveRain in social conversations, regardless of it is on ActiveRain or elsewhere.  ActiveRain is not perfect and we are not expecting our Ambassadors to be puppets or talking heads by any stretch of the imagination. 

60% of the Ambassadors have already contacted ActiveRain to affirm their commitment.  Awesome!

We also understand that ActiveRain may not be a priority for some people.  For example, two of our Ambassadors are retiring from real estate.

Controversy?

This email to some of the Ambassadors has caused some discussion, where members are questioning ActiveRain's intentions or my (Niki Parekh's) intentions.   Yes, many many members have made significant contributions to build ActiveRain into the community it is today.  I do not want to undervalue or devalue their contributions in any way. 

Ambassadors are the critical members of ActiveRain who are proactively paying it forward by welcoming and educating the community.

We want the Ambassador Badge and status on ActiveRain to mean something important and be special. 

Becoming an Ambassador

We will be opening the Ambassador program up in the near future to new ambassadors so stay posted.  We would love to have you represent ActiveRain.

Image: Kookkai_nak / FreeDigitalPhotos.net

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Nikesh Parekh

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Gwynn Teal 01/12/2012 09:24 PM
  2. Praful Thakkar 02/05/2012 11:36 PM
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Ambassador
550,981
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc.

Oooooooooooooooooooooo....

I like that. Formal and informal. Awesome :)

TLW...ROAR!

January 17, 2012 07:56 AM
Ambassador
468,197
Lynn B. Friedman
Realtor - 404.939.2727 ATL BuckheadMidtownWestside
Atlanta Homes ODAT Realty - Serving Clients is our Business - One Day At a Time.

Dear Niki -
Being an Ambassador was a goal for me. I am proud to have achieved that position. Another goal for me was to encourage other AR members to "touch base" with the guidelines and philosophy of the founders of AR.  Their vision laid the foundation for which we are all so grateful.  I achieved the second goal by sponsoring the 2012 Back2Basics Challenge. The Challenge offered me the opportunity to interact with over 100 other AR members. I enjoyed assisting them along the way as they pursued the post requirements. Over and over, I heard how important AR was to the person. It's certainly important to me.   
YES!!!  I definitely want to remain an Ambassador.
Thanks for asking!
Have a happy day -
Lynn

February 01, 2012 02:04 AM
Staff
163,374
Nikesh Parekh
VP of New Ventures, Trulia
Trulia

Thanks Lynn!  That is what being an Ambassador is all about.  Niki

February 01, 2012 02:30 AM
Rainmaker
657,458
Pacita Dimacali
Alameda/Contra Costa Counties CA
Alain Pinel

Nikesh

I obviously missed the first blog in 2009 about the program, or I would have attempted to sign up. But I did get Brad to come to our office to talk about the benefits of blogging.

I also wondered what made someone an ambassador -- and I thought that perhaps it's by the number of people invited to be on Active Rain, by the number of featured posts, by the number of associates, number of times one attended a Rain Camp or Active Rain University class, or by the success stories shared.

Would be interested to see what the next round of applications would look like.

February 06, 2012 04:05 PM
Rainmaker
648,411
Eileen Hsu
LICENSED REAL ESTATE SALESPERSON
Douglas Elliman Real Estate

Would love a follow up post on the progress of this. Just check on Kerrie's post earlier today, looks like you guys are doing a great job recruiting some new people.

July 05, 2012 01:32 PM
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Staff
163,374

Nikesh Parekh

VP of New Ventures, Trulia
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