What does it mean to be an Ambassador of ActiveRain?
I am sure that nearly everyone member of ActiveRain has seen the orange badge and the orange star reserved for the Ambassadors of ActiveRain. So that begs the question: what does it mean to become an Ambassador of ActiveRain and how do I become an Ambassador? A recently anointed Ambassador told ActiveRain that her ActiveRain Ambassador badge means more to her than her college degree.
A Little History
Shortly after announcing the ActiveRain RainMaker program in 2009, the ActiveRain Ambassador program was launched. As many new, one of the WOW factors of ActiveRain was receiving a call from Bob or another member as soon as you signed up. At a minimum, every member of ActiveRain receives emails and comments on their blogs to welcome them to the community. The Ambassador program was launched to recognize the members that go out of their way to welcome and educate others in the community. As recognition, Ambassadors received a special badge, a free RainMaker account (plus Localism and Outside Blog) and compensation when a free member becomes a RainMaker.
2011 & 2012
Fast-forward to 2011. ActiveRain has 127 Ambassadors who bear the ActiveRain flag. The Ambassador Program has been a big success in terms of developing a core group on ActiveRain who welcome and train others in the community. None of the current Ambassadors receive compensation to upgrade free members to RainMakers. 85% of the Ambassadors continue to be active on ActiveRain. Roughly 15% have not blogged recently and are not proactive in the community.
Coming to 2012, we wanted to make sure our Ambassadors continue to be engaged and are committed to educating the community. We sent this email to the Ambassadors. The intent of the email was to make sure the Ambassadors are engaged, that they understand that being an ActiveRain Ambassador is important and that we expect Ambassadors to blog, teach and engage with the community. As you know, with social media, "the conversation" has moved from only being on ActiveRain to broader social media sites and circles. We hope ActiveRain Ambassadors love ActiveRain and will be supportive of ActiveRain in social conversations, regardless of it is on ActiveRain or elsewhere. ActiveRain is not perfect and we are not expecting our Ambassadors to be puppets or talking heads by any stretch of the imagination.
60% of the Ambassadors have already contacted ActiveRain to affirm their commitment. Awesome!
We also understand that ActiveRain may not be a priority for some people. For example, two of our Ambassadors are retiring from real estate.
This email to some of the Ambassadors has caused some discussion, where members are questioning ActiveRain's intentions or my (Niki Parekh's) intentions. Yes, many many members have made significant contributions to build ActiveRain into the community it is today. I do not want to undervalue or devalue their contributions in any way.
Ambassadors are the critical members of ActiveRain who are proactively paying it forward by welcoming and educating the community.
We want the Ambassador Badge and status on ActiveRain to mean something important and be special.
Becoming an Ambassador
We will be opening the Ambassador program up in the near future to new ambassadors so stay posted. We would love to have you represent ActiveRain.
Image: Kookkai_nak / FreeDigitalPhotos.net