The 10 Photo Commandments

By
Real Estate Agent with Solutions Real Estate CA BRE Lic #01490977

The 10 Photo Commandments

 

Real estate photos for marketing a listing effectively are a huge deal – we all know that, as does the buying public. Sadly, many in our profession appear to be clueless on this issue, or don’t care. There is simply no excuse in my opinion in this age of digital photography for crappy photos, or lack thereof. None!

 

Open Toilet in a home - MLS quality? Hopefully notHere is my 10 Photo Commandments List for sellers that I just created and have now added to my pre-listing package, and plan to include in my listing presentation.

 

Making sellers aware that bad or very limited photos are commonplace, but worse, are inconsistent with what I, and many others, believe is responsible seller representation, is my goal.

 

Sellers WILL have a commitment from me, in writing, that my photos will be the best they can possibly be.

 

Of course part of that discussion is also to coach sellers on how they can enable me to achieve this goal on their behalf.

 

So here they are. Whadya think?

 

My 10 Photo Commandments

 

Thou shalt include multiple photos - the maximum allowed on listing sites and the MLS

Thou shalt take photos of the interior and the exterior

 

Thou shalt not include photos of an open toilet, EVER!

 

Thou shalt take multiple photos of each room from different angles to enable the best pictures to be selected

 

Thou shalt not take photos of blank walls, corners of an empty room or the ceiling

 

Thou shalt not include photos of driveways with cars and trucks, especially those up on blocks

 

Thou shalt not take exterior photos of the home on trash collection day

 

Thou shalt not include photos of dirty dishes in the sink or on the counters

 

Thou shalt take no photos of dirty laundry on the floor (or anywhere) and unmade beds

 

Thou shalt not include photos which are crooked, upside-down, out-of-focus, or dark

 

Jeff Dowler

Your Listing Agent

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Re-Bloggged 1 time:

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  1. Mike Martin 01/15/2012 10:04 PM
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Topic:
Home Selling
Groups:
2012 BIG Jumpstart Blog Challenge
Advice for Sellers
Certified Residential Specialists
SAN DIEGO Real Estate Agents & Loan Officers
Southern California Real Estate Forum
Tags:
photos
2012 big blog challenge back to basics
sellers
listing presentation

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Rainmaker
582,697
Susan Neal
Fair Oaks CA & Sacramento Area Real Estate Broker
RE/MAX Gold, Fair Oaks

Hi Jeff - Sounds so simple, but apparently a lot of agents don't understand that the purpose of the photos is to market the home.  Just a few days ago I was looking for a property for a client and on one listing there were pictures of two different open toilets, a table, a door, and a lamp among the 8 photos.  I have no idea what that agent was thinking.

January 15, 2012 10:21 PM
Rainmaker
794,716
Lottie Kendall
Helping make YOUR dreams a reality
Today | Sotheby's International Realty

Great list, and great idea #11 from Hella.

February 26, 2012 09:14 AM
Rainmaker
319,135
John Juarez
CDPE, ePRO, SRES, GRI, PMN
Prudential California Realty

My personal entry at the top of the “what were they thinking?” list is the photo taken with a cell phone camera from through the side window of the car with the rear view mirror in the picture!

February 26, 2012 10:21 AM
Rainer
95,496
Bart Foster
Boston MA Real Estate
Keller Williams Realty Boston - Metro

#11 Thou shalt not use a phone or tablet (regardless of price) to take photos

#12 Thou shalt hire a student of photograpy or ameture photographer if your too cheep to hire a professional.

February 26, 2012 11:07 AM
Anonymous #25
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August 06, 2012 08:19 PM
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Jeff Dowler CRS

Carlsbad CA Homes for Sale (760) 840-1360
What's my Carlsbad CA Area Home Worth??
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