After waiting a few days for someone to follow you back who hasn’t yet reciprocated your follow, it’s best to look at their overall Twitter profile and their history using Twitter to see if they’re worth waiting for a “follow back”. Look at their Twitter profile overall and assess the following factors:
- Do they have a large number of Twitter followers?
- How often do they send out Tweets?
- How many Tweets have they sent total?
- Do they follow lots of other Twitter users?
High numbers in any of these areas are very positive things to have in a Twitter account. The higher the numbers in any of these areas, the better. The better a person’s Twitter account is, the longer they’re worth waiting for a Follow from them.
Inevitably, you will follow people that are simply not (under any circumstances) interested in you or your knowledge about your local real estate market. If someone doesn’t follow you within seven days of you having followed them then they probably fit into one of two categories:
1) They don’t see any reason to have a personal or business relationship with you
2) They don’t use use Twitter much, so they are not looking at the emails they’ve received from Twitter about new followers like you, or they’ve have disabled the option of getting notified by Twitter via email of new followers.
I recommend Unfollowing these people 7 days or less after you’ve followed them.
There are exceptions to these rules. Some people not readily following you may be on vacation or on some other type of extended leave of absence from work (eg. maternity, disability, academic sabbatical) and therefore not getting (or caring about) emails they’ve received while they’re away. But when these people get back from their absence some may be more than happy to follow you on Twitter.
How long do you give before unfollowing people?