Are we in Real Estate or Education?

By
Real Estate Broker Owner with Alayne Brooks, Re/Max Elite Group, Wichita Falls Texas

Is a Realtors'® profession Real Estate or Education?

The answer is BOTH. Part, a large part, is the educational process of the customers and clients. To define the positions of Realtors®, and the insignia ®, one of the main duties would be to educate and watch the backs of the buyers. When a Realtor® receives a phone call or email contact from a person looking for a property, what should they do? Should they help the potential client learn about the business? Are Realtors® teaching them what they need to know?Teaching Real Estate

Should the agent say, "sure, I'll show you" or should you say, "May we discuss what it takes to purchase a home?"

Which statement is the right way to go?

There is no need to answer.

Great agents know the answer.

They could run and show the home to whomever chooses to want to see it or they could "QUALIFY" the customer/client and decide the best way to proceed. It is proven that the main way to proceed is to EDUCATE the interested party.

Do agents want to show them something they can't have?
No...

Do agents want to spend their time (which equates to money) showing without qualifying properly?
No...

Do agents want to create "desire" for a home that a client does not qualify for?
Absolutely no...

Do agents want to disappoint their client or customer or waste their time?
Of course not...

Do agents want to send paperwork to a potential lender knowing they have a snowball's chance in "guess where?" to qualify?
Nope...

These are all great reasons to qualify your client!

But, here comes the Key that makes the Real Estate Professional an Educator/Teacher. Once it has been established that the client is qualified to purchase, the work begins.

Remember to Teach the Specifics and the "Protocol of the Process..."
holding your dream in Real Estate

"REALTORS®, hold the desire of home ownership in their hands...not by being able to grant a wish but by "Teaching" the way to make dreams come true!"

 




Deb Brooks, REALTOR ®

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Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Ken 360.609.0226 Vancouver Homes for Sales 01/21/2012 05:08 PM
  2. Praful Thakkar 01/21/2012 06:23 PM
  3. Donald Bradbury 01/21/2012 08:34 PM
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Jason Sardi
Your Agent for Life
Auto & Home & Life Insurance throughout North Carolina

Ha!  I also answered both before I got into the crux of the post.  I feel confident that any consumer reading this post will have a smile on their face.  Very nicely articulated, Deb.

January 22, 2012 10:11 AM
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Brenda Mullen
Your San Antonio TX Real Estate Agent!!
RE/MAX Access

These points are ALL on target.  It is so important to educate and qualify the buyer or nine times out of ten, there ends up being many disappointed parties.  Let's give them the education and see if they are able to buy a home or not...then we can begin :)!  Great and well deserved feature :)!

January 22, 2012 07:52 PM
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Ashley Connolly
Northeast Water Wells Inc

Great blog and so true the best consumer is an informed one :)

January 23, 2012 10:28 AM
Rainer
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Jark Krysinski
TeamYVR Team Leader, BA,ABR,IRES,IMSD,LLB
REMAX CREST REALTY WESTSIDE

Good morning Deb! Here is a great post! I always believe a wisdom that " time is money". Thanks for sharing this excellent post with us!

Have a great day!

January 23, 2012 01:33 PM
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Tracy Santrock
Raleigh - Cary Realtor
Fonville Morisey/Santrock Realty Group, Inc.

I've recently started mentoring new agents in my office and I like the concept of educating the clients so they make objective decisions!

January 28, 2012 03:28 PM
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Deb "Alayne" Brooks

940-500-4010 Wichita Falls Real Estate
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Additional Information

Wichita Falls Texas Real Estate, Homes, Properties and Rentals by Deb "Alayne" Brooks and RE/MAX Elite Group. Learn about local, State wide and National Real Estate trends and predictions. Search listings in the Wichita Falls area including Sheppard Air Force Base, Burkburnett, Iowa Park, Archer City, Lakeside City, Holliday, and Dean. Contact Alayne for all your Real Estate Needs at 940-500-4010.