SEO, Let your Information be Heard.
SEO is Search Engine optimization. It's the quest to get our information positioned onto the Internet superhighway so it not only travels a long way, but will be noticed as well.
If getting noticed on the Internet were simple, our business would be even more competitive. But it’s not, so with each bit of information we put to our web sites, blogs, etc a form and plan must be used and maintained. I have equated getting picked up by the search crawlers in the Internet to trying to get a fine string quartet to be heard in an auditorium filled with teenagers, the right music needs to be played to get their attention.
The same is true with getting our information noticed on the Internet. Keywords typical of those that a person may use, that represent the focus of the post must be used. To get more specific results, a long tail keyword would be more appropriate. For example, a search can be made for real estate in Connecticut, which is very broad. By adding more focused words, such as Real Estate in Prospect Connecticut, it gets point specific and brings in a potential client for your area as opposed to someone looking within an area outside your comfort zone.
To be effective with SEO, requires a great deal of effort and learning. But, if used effectively and properly the phone will ring, “those teenagers will hear the music’.
SEO, Let your Information be Heard