What a Few Minor Tweaks Can Do for Your Real Estate Biz

Real Estate Broker Owner with Broadpoint Properties Cal BRE #01324959

short sale expeditorI cannot remember the exact figure, but some Sandicor (MLS) mucky muck told me the average age of the San Diego Realtor® was somewhere between 55 and 65 years old. If that’s the case, then the average agent is probably addressing marketing and prospecting using many traditional methods such as direct mail.

Direct mail is a great form of advertising, but as the population grows and changes, the Internet and other forms of advertising should definitely be added to the mix. 

Here are two trends common to Generation Y (aka echo boomers): 

  1. Generation Y Doesn’t Leave (or Listen to) Voice Mail Messages. Since caller identification is part of everyone’s smartphone, you can see who is calling you when the phone rings. No need to listen to a message or to leave one. The individual on the receiving end saw who called and will respond accordingly.
  2. Generation Y Does Not Use U.S. Mail. All bills can be paid online. You can also opt to receive all bills online as well. All notes and messages are sent via text or email. Magazines and books are read electronically. So, there are very few items that actually come to Generation Y via U.S. Mail—except for a $25 check from Grandma on your birthday. And… nobody uses checks anymore. 

With those two trends in mind, it is important to consider the best mechanisms for advertising. If the echo boomers prefer texts and emails, are they going to check their mailboxes? Are the going to read the direct mail postcard?

In order to effectively market to Generation Y, you need to consider what they like and how they like their material presented. Using Youtube, a tablet, and text messages may go a long way towards finding a new niche in 2012.

Just sayin’.


(photo credit)


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Comments 42 New Comment

Anonymous #38

It really is quite amazing.  People just don't want to pick up the phone anymore. 

January 23, 2012 11:01 AM
Christopher Leo
Leading Agent Real Estate Marketing
Status 5 Studio, Inc.

While I think a bit of everything in moderation is generally a healthy approch to marketing, your post addresses a key point. Namely, "Evolve or Die".  THings are changing and you need to incorporate those changes into your business if you wish to remain ahead of the curve.  Good post!

January 23, 2012 12:30 PM
Jark Krysinski

Nice job Mellisa! I can't agree you anymore! I didnt know that there are a lot of people dont have their own websites. And it's true, the best way to communicate with clients is texting massage. Or we can askthem about their preferred method of communication.  

Thanks for sharing with us! You have a good day!


January 23, 2012 01:31 PM
Pamela Seley, REALTOR®
Menifee Lakes California Real Estate

Melissa, wow, that photo would definitely stand out in a profile pic on the internet. Gen Yers do not listen to voice messages. Text or email is the thing, many have smartphones so they can get information through email. I'm terrible at texting, I need work and practice. Do you know of any classes or training that offer texting to boomers like me? I do find direct mail does work, even with my tech savvy clients. 

January 23, 2012 03:06 PM
Dylan Taft
Ulster County Area Consultant
Dylan Taft Broker/Owner Taft Street Realty, Inc.

I bet we could expand on this post and list even more ways we should be tweaking the way we market to consumers.  The average age of a buyer today is around 32-35 I think, and so it is this agent group who has seen the Internet blossom from the beginning.  They know what works and what doesnt.  They may not be quick to adapt new technology that comes out daily (as the 18-24 group does) but they are savvy enough to know how to search for the right agent.  I believe in the next 5-10 years buyers will do all the research and home searching and then find the best agent for them to make an offer.  We shall see...GREAT POST!

January 24, 2012 12:32 PM

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
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