Today, I am finalizing plans for a new method of building my business. Since farming mailers are expensive and not very effective because they lack personal contact, I was trying to come up with a way to make personal contact with potential clients. The downside here, of course, is that you can waste a lot of time cold calling people who may have no desire to move or buy or sell a house. Of course, this leads to pursuing expired listings and homes for sale by owner, since these individuals clearly have a real estate need that can be met. The complication here is that no agents put their sellers' phone numbers in the MLS for this very purpose. When their listings expire, they certainly don't want another agent contacting their clients. The numbers are also not in the tax records, and most are unlisted. Even if you can find a phone number for these sellers or sellers selling their homes themselves, most people are on the Do Not Call List, and fines for calling these numbers can be HEFTY.
So, my new plan is the hand-deliver my packets specially geared toward FSBOs or Expireds every morning. My goal is to deliver 100 per month. Originally it was 5 per day, but most days there are not that many new expired listings. Most expire at the end of the month. After the initial face-to-face meeting (planned for early morning to hopefully catch sellers before they go to work), I intend to follow up with letters.
Tell me, what variation of this plan works for you? If you are a consumer, tell me if you think this would be an effective way of reaching you.