Random Thoughts

By
Real Estate Agent with Keller Williams

Today, I am finalizing plans for a new method of building my business.  Since farming mailers are expensive and not very effective because they lack personal contact, I was trying to come up with a way to make personal contact with potential clients.  The downside here, of course, is that you can waste a lot of time cold calling people who may have no desire to move or buy or sell a house.  Of course, this leads to pursuing expired listings and homes for sale by owner, since these individuals clearly have a real estate need that can be met.  The complication here is that no agents put their sellers' phone numbers in the MLS for this very purpose.  When their listings expire, they certainly don't want another agent contacting their clients.  The numbers are also not in the tax records, and most are unlisted.  Even if you can find a phone number for these sellers or sellers selling their homes themselves, most people are on the Do Not Call List, and fines for calling these numbers can be HEFTY.

So, my new plan is the hand-deliver my packets specially geared toward FSBOs or Expireds every morning.  My goal is to deliver 100 per month.  Originally it was 5 per day, but most days there are not that many new expired listings.  Most expire at the end of the month.  After the initial face-to-face meeting (planned for early morning to hopefully catch sellers before they go to work), I intend to follow up with letters.

Tell me, what variation of this plan works for you?  If you are a consumer, tell me if you think this would be an effective way of reaching you. 

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Location:
District of Columbia District of Columbia County
Tags:
fsbo
real estate
expireds
washington
dc
shari walker
business

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Rainmaker
84,307
Keith Lutz
Keller Williams Metropolitan

"After the initial face-to-face meeting (planned for early morning to hopefully catch sellers before they go to work), I intend to follow up with letters."

Catch me on my way to work, and I will never talk to you!  I have kids that have to be dropped off, late, still grumpy. 

IMHO!

November 15, 2007 01:54 PM
Rainer
17,526
Shari Walker
Licensed in DC, MD, & VA
Keller Williams

John,

What time of day did you typically drop off your packets?

Shari

November 15, 2007 02:24 PM
Rainer
17,526
Shari Walker
Licensed in DC, MD, & VA
Keller Williams

Keith,

What does IMHO mean?

Shari

November 15, 2007 02:24 PM
Rainmaker
84,307
Keith Lutz
Keller Williams Metropolitan
IMHO - In My Humble Opinion
November 15, 2007 02:53 PM
Anonymous #9
Anonymous
Anonymous
I also have just recently decided to try to get some business from FSBO's and expired's. I think that delivering 100 a month is a goal that is way out of reach, but i don't know anything about your area. For expired listings, I don't want my visit/phone call to be just a blur with the other 15 + calls that the homeowner will get that first day. I also don't want to show up on someone's doorstep in the morning because everyone is in a hurry. During the day won't be effective to meet the homeowner face to face because most are working. And in the early afternoon until bedtime, most homes are chaos; kids getting home from school, making them do chores and homework while mom/dad is cooking dinner, then comes bath and bed. I plan on waiting until the weekend to avoid making the sellers mad. I am a new agent so I don't know if my theory is going to work or if I will fail miserably, but I'm willing to try. Please let me know how your plan works for you!
January 02, 2008 11:19 PM
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Rainer
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Shari Walker

Licensed in DC, MD, & VA
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