Advertising...Internet vs. Print

By
Real Estate Agent with Chris Balmes Properties

The statistics these days say that 80% of purchasers are spending an average of 40 hours looking at listings online before they ever call a realtor.  With the number of pictures increasing that we can post on MLS systems (16 in our RMLS), as well as virtual tours it only makes sense.  (On another note-this is why Broker's tours aren't as successful as in the past.  When I can see every corner of the house online I don't really need to preview it!)  Recently, I heard that 75% of realtors are spending 80% of their advertising dollars on print.  Something is definitely wrong there!  I'm definitely not saying don't do print advertising, but we should be spending 80% of our advertising dollars online and 20% on print advertising.  You can at least allocate some of those print dollars to advertise on your newspaper's website. 

Just my $.02 to help you getting a better return on your advertising investments....

Lisa Balmes PC

Chris Balmes Properties

www.chrisbalmesproperties.com

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Rainer
93,758
Mary Ann Daniell, Realtor Killeen Fort Hood Texas Real Estate
Coldwell Banker United, Realtors
Our company just informed the agents that they will no longer do the printed buyers guide that has been the old standby for years in addition to the company website.  They will be investing more dollars into internet advertising.   Check out Coldwell Banker on HGTV.com.
November 15, 2007 10:10 PM
Rainer
11,816
Jeff Vandermate
The Real Estate Book

Good post. I am in the Real Estate advertising field and I agree with a lot of what your saying however in my own defense I have to disagree with some of your points. Statistics show that 87% of homebuyers are doing their search online, however there are reports showing that print media does in fact fuel the internet. Look at ebay, started out internet only now they have their own magazine as well, that is only one example of many.

Print media and the internet should be complimented much like a marraige, there are print medias that have relationships with the big names in the internet arena. The Real Estate Book for example is the largest publisher of Real Estate Magazines in the Country, however they also have created unique partnership with roughly 35 websites in which the Realtor can feed their listings to. Its all part of the entire package that they offer, so if you are into the net and putting a lot of money into it then you owe it to yourself to check out The Real Estate Book because you will target your internet audience and take care of your sellers request to be in print for a fraction of what you might think.

If you should have any questions at all please do not hesitate to call me. 760-567-4331

 

Jeff

May 16, 2008 06:16 PM
Anonymous #12
Anonymous
Pat Kirby

We have a couple of very reasonably priced niche websites....

One is for waterfront properties....GreatWaterfrontLiving.com and the other is for "second homes", and that one is called GreatSecondhomes.com

In addition, we have 6 very targeted niche magazines....Great Western Ranch Properties, Texas Ranch Properties, Houston Great Properties, Dallas/Fort Worth Great Properties, Austin Great Properties and San Antonio Great Properties.  These are all full-color, glossy magazines with beautiful photography and they are distributed via direct-mail to a select group of individuals that can afford to buy these types of luxury properties.

October 14, 2008 11:31 AM
Anonymous #13
Anonymous
Elizabeth Nicosia

Jeff, your advice about The Real Estate Book couldn't be more off the money, and FLAT OUT WRONG! Network Communications Inc. who owns The Real Estate Book, has terminated or layed off hundreds of employees during this Real Estate downturn, while telling their advertisers to "stay the Course" and not cut back. Wow, what Hypocrisy! They even eliminated their National Online Manager! The Real Estate Book has been run into the ground by poor leadership, and the company is now paying a heavy price. The advice not to advertise in The Real Estate book and go with credible Online companies that do not have any affiliations with print is sound, and readers should take that advice!

October 26, 2008 05:56 PM
Anonymous #14
Anonymous
Jeff Martinez

I have a win win proposal... I have been providing virtual tour services in the Sussex county NJ area for sometime now. In addition to providing the virtual tours, we have now expanded or services to provide Internet advertising where Realtors can list an unlimited amount of properties with up to 20 photo uploads that get automatically compiled into a slide show and has many more features such as (Realtors listings page, Map to property, add your photo and company logo, view statistics for each property, and much more.

Since this is a new site that will be launching in October of this year, we are offering this service to all Realtors at no charge for everyone who creates an account and posts listings by December of this year. Once you create the listing, they will remain active for one full year.

You get the free service and we get traffic to our site. We also ask that you link our website to your site (if you have one) or help spread the word about our website. By the way, we will also invest in advertising to get additional traffic to our site.

For more information on all the features and services we offer, create an account (it's free) and I will e-mail you our brochure.

September 19, 2009 02:33 PM
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Rainer
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Lisa Balmes

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Additional Information

Chris Balmes Properties is licensed in both Oregon and Washington.