What Would You Do with NAR Designations?

By
Real Estate Agent with California Coast & Country Homes, Inc. BRE 01895773
http://actvra.in/s4r

Wow!  There are 26 (or more) NAR designations from the National Association of Realtors®, and it's easy to get lost in the alphabet soup of abbreviations.  How many designations do you have?  And how have they helped you increase your business and earn a profit?  Do your designations make you more professional?  Here's a list from the www.Realtor.org web site, along with the full title so you can decipher all those abbreviations:
  

  • ABR (Accredited Buyer Representative)
  • ABRM (Accredited Buyer Representative Manager)
  • AHWD (At Home With Diversity)
  • ALC (Accredited Land Consultant)
  • ARM (Accredited Residential Manager)
  • BPOR (Broker Price Opinion Resource)
  • CAM (Certified Apartment Manager)
  • CCIM (Certified Commercial Investment Member)
  • CIPS (Certified International Property Specialist)
  • CPM (Certified Property Manager)
  • CRB (Certified Real Estate Brokerage Manager)
  • CRE (Counselor of Real Estate)
  • CRIA (Certified Realty Investment Associate)
  • CRS (Certified Residential Specialist)
  • e-PRO (e-PRO® Internet Professional)
  • GAA (General Accredited Appraiser)
  • GREEN (NAR's Green Designation)
  • GRI (Graduate, REALTOR® Institute)
  • PMN (Performance Management Network)
  • RAA (Residential Accredited Appraiser)
  • RCE (REALTOR® Association Certified Executive)
  • REPA (Real Estate Professional Assistant, sm)
  • RSPS (Resort & Second-Home Property Specialist)
  • SFR (Short Sales & Foreclosure Resource)
  • SIOR (Society of Industrial and Office Realtors®)
  • SRES (Seniors Real Estate Specialist®)

  
The NAR www.Realtor.org web site says: 

"Earning a designation from NAR or one of its affiliated Institutes, Societies and Councils can help you succeed in all aspects of your business and help you earn more money.

"REALTORS® who pursue professional designations have a distinct competitive edge as a result of their increased expertise and marketability. Based on the 2011 survey data, the median income of REALTORS® without a designation was $26,900 and the median income of those with at least one designation was $49,300. A difference of $22,400.

"There is an official NAR designation for practically every specialty in the real estate industry. The NATIONAL ASSOCIATION OF REALTORS® and its affiliated Institutes, Societies and Councils provide a wide-range of programs and services that assist members with increasing skills, productivity, marketability, proficiency and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by each affiliated group upon completion of required courses.

The NATIONAL ASSOCIATION OF REALTORS® and its affiliated Institutes, Societies, and Councils provide a wide-range of programs and services that assist members in increasing skills, proficiency, and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses."

Regina P. Brown
California Coast & Country Homes, Inc.

Posted by

Regina P. Brown
Broker, Realtor®, e-Pro
California DRE # 00983670
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www.CalCoastCountry.com

   

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Text copyright © 2011 R.P. Brown, All Rights Reserved

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Rainmaker
720,052
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

This is a great list of designations.  I find the GRI helped me when I got started, basics of real estate.  I find CRS has some of the best classes.  SRES, I got it, but not that great.  ABR, I don't have a use for it, I don't work with buyers.  I'd like to get the Green designation.

Jan 28, 2012 06:02 PM #1
Rainmaker
283,634
Jerry Murphy
Long Real Estate - Anthem, AZ
Anthem AZ Real Estate

I have yet to attain any designations.  I would like to get the CRS and e-Pro designations for networking purposes.  Agents who have those designations are usually the higher performing agents in the country and would therefore be good agents to connect with.  Other than that, I can't see a real purpose for attaining these designations.  The general public has no idea what they mean.  I find a lot of the agents in my office have several designations but do very little business.  Maybe if they spent more time on their business rather than attaining designations they would be more succesful. Best of luck to you Regina.

Jan 28, 2012 06:07 PM #2
Rainmaker
415,930
Regina P. Brown
California Coast & Country Homes, Inc. - San Luis Obispo, CA
e-Pro Realtor

Cindy, thanks for the run-down and your comments, very helpful!

Jerry, I have the e-Pro and love it because everyone knows I'm tech-savvy and only 1% of agents have this designation.  I think there's an online course you can take also.  And yes I totally agree about "product knowledge" and "competency" versus a bunch of irrelevant designations.

Jan 28, 2012 06:13 PM #3
Rainer
35,645
Christine Blaski
RE/Max Properties of the Summit - Frisco, CO
Frisco, Summit County CO Realtor

I tend to take classes of interest rather than for specific designations. I do feel the general public doesn't know what they mean so I don't advertise. I know, a big no-no to most Realtors but I'd rather the client can see my name and phone number on my card. I don't believe they make you more professional, more informed perhaps. Plus, if you take the courses in an area where you can network with other brokers you can earn referrals. Good luck in your quest.

 

Jan 28, 2012 06:21 PM #4
Rainmaker
1,421,417
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I always said if you want to make real money in real estate create something to sell agents, initials, websites etc, we will buy anything especially if we think another agent may get it first.

Jan 28, 2012 08:29 PM #5
Rainmaker
177,772
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Do the letters make a difference? Hmmm probably nothing substantive. Does the education and knowledge gained while attending the classes for these letters make a difference? In my opinion it is a resounding YES. Like anything else...you get out of it what you put into it. For me personally, they have enabled me to close transactions I might not have otherwise. There are other designations (Not NAR) that provide relevant income producing knowledge and strategies to deal with changing markets. Two I would recommend are the CDPE (Certified Distressed Property Expert) and IMSD (Internet Marketing Specialist Designation)

Jan 28, 2012 09:19 PM #6
Rainmaker
534,183
Rob D. Shepherd
Coldwell Banker Coast - Florence, OR
Principal Broker ABR, GRI

I have the ABR and GRI. I dumped GREEN after 2 years of not a lead or question one. GRI has been very helpful!

Jan 28, 2012 09:55 PM #7
Ambassador
1,097,368
Karen Fiddler, Broker/Realtor
HOM Sotheby's Intl Realty, 949-510-2395 - Laguna Beach, CA
Laguna Beach & Lake Arrowhead, CA (949)510-2395

This is the one area of my career that I haven't really looked into, and it's surprising because I love education. 

Jan 29, 2012 11:25 AM #8
Rainmaker
415,930
Regina P. Brown
California Coast & Country Homes, Inc. - San Luis Obispo, CA
e-Pro Realtor

Ken, thanks for your suggestion on the following certifications, I will add them to the list:  CDPE (Certified Distressed Property Expert) and IMSD (Internet Marketing Specialist Designation).

Jan 29, 2012 08:45 PM #9
Rainmaker
75,370
Jonathan Lerner
Five Corners Properties - Scarsdale, NY
Licensed RE Broker

I remember what Jackie said about all these letters ... she said she was a DOR   Diva of Real Estate

LOL, sure I also have lots of letters, but I dont use them, clients dont really know what they stand for...the benefit is in learning from the workshops, classes, networks.... 

Like College, you get out what you put in.

Nov 12, 2012 09:38 AM #10
Rainmaker
415,930
Regina P. Brown
California Coast & Country Homes, Inc. - San Luis Obispo, CA
e-Pro Realtor

Yes Jonathan, I totally agree with you.  It's the learning that counts the most and its application in our real 'estate' lives.

It's so nice of you to drop by and leave a comment.  Have a wonderful week!

 

Nov 20, 2012 06:52 PM #11
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Regina P. Brown

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